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Gouache Paint Set

Fail

Demand is soft, at -12.7% this quarter, so Gouache Paint Set is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£127K/yr214K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
57%top-5 click share · 13 brands · 39 sellers

Flapen Score

Gouache Paint Set against its category

The dotted line is the Home & Garden average. Past it, Gouache Paint Set is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gouache Paint Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gouache Paint Set 214K times last year and spent an estimated £127K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
3.4%
Market size, estimated
£127Ka year
Peak month
December1.8× the quietest month
Top search term
gouache paint set84K searches a year

02 · Price

A sale here is worth £17.51.

Listings sell for £17.51 on average, from £4.40 to £38.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.51 that is £4K to £9K a year per listing.

Average price
£17.51inside the $15 to $100 sweet spot
Price range
£4.40–£38.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #365 within Painting. It carries 1,559 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#365in Painting
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,559per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Gouache Paint Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

39

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

17%

  • ABEIER24%
  • ARTFLY19%
  • Winsor & Newton13%
  • Royal & Langnickel9%
  • MEEDEN9%
  • Daler Rowney9%
  • Open — no brand owns it (7 brands, 17%)

Demand

Gouache Paint Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Gouache Paint Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gouache paint set84K/yr
  • gouache49K/yr
  • gouache paints50K/yr
  • gouache paint22K/yr
  • gouache set3K/yr
  • guache4K/yr
  • gouche3K/yr

Reviews and returns

What reviews say buyers love and hate about Gouache Paint Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality30%−0.17

Then you lose half the paint scraping the mould off

paints have become covered in mould in the space of just over a month

These paints have gone moldy

Color13%0.00

Pity can't replace colours

I found the other colours hard to work with, I tried a damp brush, adding water,

Thickness4%−0.01

They are generally not chalky. apart from a few that I will come to

These are very, very thick paints

Size-Overall4%+0.12

Yes the tubes are small

the lid is very tight

Advertised Vs Actual Product3%−0.03

Not as described

Love

Quality-Overall23%+1.94

Lovely quality, rich paints and sturdy carry case

Good quality

Great product

Color23%0.00

Good colours

the colours are great

Excellent range of colours

Paint Quality16%−0.17

Perfect love these paints comes with paint palette which is so helpful

These paints are vibrant

Love this paint

Engraving/Paint/Sublimation8%+0.87

Great gouache paints nice colours

Brilliant paint

Fabulous vibrant gouache paints

Value For Money6%+0.61

Good price point too

Excellent value

Good value

Return

0.5% Return rate 28% Fixable by listing

Paint Quality27%▁▅█▃▄▆

Then you lose half the paint scraping the mould off

paints have become covered in mould in the space of just over a month

These paints have gone moldy

Weight Heavy14%█▄▃▅▁▃

Heavy to take out

Advertised Vs Actual Product12%▇█▁▁▇▇

Not as described

Color12%▅▅▃██▅

Pity can't replace colours

I found the other colours hard to work with, I tried a damp brush, adding water,

Quality-Overall11%▁▆▁▃█▆

FAQ

Common Gouache Paint Set questions

Answered from the same tracked data.