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Gouache Paint Set

Fail

Demand is soft, at -12.7% this quarter, so Gouache Paint Set is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£127K/yr214K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
57%top-5 click share · 13 brands · 39 sellers

Flapen Score

Gouache Paint Set against its category

The dotted line is the Home & Garden average. Past it, Gouache Paint Set is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gouache Paint Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gouache Paint Set 214K times last year and spent an estimated £127K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
3.4%
Market size, estimated
£127Ka year
Peak month
December1.8× the quietest month
Top search term
gouache paint set84K searches a year

02 · Price

A sale here is worth £17.51.

Listings sell for £17.51 on average, from £4.40 to £38.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £17.51 that is £4K to £9K a year per listing.

Average price
£17.51inside the $15 to $100 sweet spot
Price range
£4.40–£38.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #365 within Painting. It carries 1,559 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#365in Painting
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,559per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Gouache Paint Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

39

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 98%

Open market

17%

  • ABEIER24%
  • ARTFLY19%
  • Winsor & Newton13%
  • Royal & Langnickel9%
  • MEEDEN9%
  • Daler Rowney9%
  • Open — no brand owns it (7 brands, 17%)

Demand

Gouache Paint Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Gouache Paint Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gouache paint set84K/yr
  • gouache49K/yr
  • gouache paints50K/yr
  • gouache paint22K/yr
  • gouache set3K/yr
  • guache4K/yr
  • gouche3K/yr

Reviews and returns

What reviews say buyers love and hate about Gouache Paint Set

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Paint Quality”
0.5%of orders come back
“Then you lose half the paint scraping the mould off”
A buyer, on “Paint Quality”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gouache Paint Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data