gouache paint set
Skip itSoft demand (-12.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£17.51avg listing price — sweet spot $15–$100
Price range
Good£4.40–£38.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,559.23avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£127K£127K/yr · 214K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, gouache paint set is a £127K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
gouache paint set market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £140K–£175K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #365
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 14.2%
- Avg brand age
- 56 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
39
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
17%
- ABEIER24%
- ARTFLY19%
- Winsor & Newton13%
- Royal & Langnickel9%
- MEEDEN9%
- Daler Rowney9%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top gouache paint set search terms
- gouache paint set84K/yr
- gouache49K/yr
- gouache paints50K/yr
- gouache paint22K/yr
- gouache set3K/yr
- guache4K/yr
- gouche3K/yr
Top gouache paint set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HIMI Gouache Paint Set 36 Colors x 12ml Twin Jelly Cup Design with 3 Paint Brushes and a Palette in a Carrying Case Perfect for Artists Students Gouache Opaque Watercolor Painting
ARTFLY£16.124.6★1,234 rev
ABEIER HIMI Gouache Paint Set Twin Cup 48 Colors x 12ml/0.4oz with 3 Brushes & a Palette Non-Toxic Jelly Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists
ABEIER£21.564.7★418 rev
Royal & Langnickel 12ml Gouache Painting Colour (Pack of 24)
Royal & Langnickel£8.704.6★3,225 rev
Castle Art Supplies Gouache Paints Set | NEW Improved Formula | 24 x 12ml Brilliant Opaque Water-Based Colours | Versatile Easy to Use (New Improved Formula)
Castle Art Supplies£18.574.7★419 rev
Daler-Rowney Simply 12ml Gouache Paint Set 24 Assorted Colours Opaque Watercolour Ideal for Entry-Level Artists & Hobbyists
Daler Rowney£11.124.2★402 rev
Newest
by launch date
MEEDEN Set of Gouache Paint - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting
MEEDEN£21.18613 rev
Winsor & Newton 690174 Designers Gouache Primary Colour Paint Set
Winsor & Newton£17.632,646 rev
Castle Art Supplies Gouache Paints Set | NEW Improved Formula | 24 x 12ml Brilliant Opaque Water-Based Colours | Versatile Easy to Use (New Improved Formula)
Castle Art Supplies£18.57419 rev
Reeves Gouache Paint Set 18 vibrant colours with matt finish Suitable for beginners leisure and recreational users
Reeves£13.7222 rev
HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design in a Carrying Case Non-Toxic Gouache Paint for Canvas and Paper Perfect for Artists Student Gouache Opaque Painting(Black)
ARTFLY£38.211,234 rev
Trending
90-day click momentumDaler-Rowney Simply 12ml Gouache Paint Set 24 Assorted Colours Opaque Watercolour Ideal for Entry-Level Artists & Hobbyists
Daler Rowney£11.124.2★
7 Artists Professional Gouache Paint Set 24 x 20 ml Fine Art Artist Gouache Paints | High Pigment Artist Paints with Matte Finish & Creamy Texture for Illustration Design & Creative Painting
7 Artists£15.634.4★
MEEDEN Set of Gouache Paint - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting
MEEDEN£21.184.7★
Castle Art Supplies Gouache Paints Set | NEW Improved Formula | 24 x 12ml Brilliant Opaque Water-Based Colours | Versatile Easy to Use (New Improved Formula)
Castle Art Supplies£18.574.7★
Winsor & Newton 690174 Designers Gouache Primary Colour Paint Set
Winsor & Newton£17.634.8★
What buyers say about gouache paint set
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely quality, rich paints and sturdy carry case”
“Good colours”
“Perfect love these paints comes with paint palette which is so helpful”
“Great gouache paints nice colours”
“Good price point too”
“Easy to use”
“They are fairly thick”
“Wonderful gift for artists”
“Mostly as expected”
“Nice consistency”
What buyers complain about
“Then you lose half the paint scraping the mould off”
“Pity can't replace colours”
“They are generally not chalky. apart from a few that I will come to”
“Yes the tubes are small”
“Not as described”
“Could be cheaper tho”
“Heavy to take out”
“They do smell a bit”
“it makes it stick to anything else you put on top of it”
“I'm always having to peel the pages apart”
Top return reasons
Common questions
- Is gouache paint set profitable to sell on Amazon United Kingdom?
- The niche generates £127K/yr across 22 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the gouache paint set niche?
- 13 brands and 39 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in gouache paint set?
- Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 0.5%.
- When does demand for gouache paint set peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the gouache paint set niche?
- Listings span £4.40–£38.21; the average listing price is £17.51 (sweet spot $15–$100). The average incumbent carries 1,559 reviews — the moat a new listing must climb.