Gouache Paint Set
soft demand (-12.7% this quarter) — Gouache Paint Set doesn't clear our bar today.
Flapen Score
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Is Gouache Paint Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gouache Paint Set is a £127K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Gouache Paint Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.7% over the last 90 days and 3.4% of searches end in a purchase.
£127K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 22 products
Top Gouache Paint Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HIMI Gouache Paint Set 36 Colors x 12ml Twin Jelly Cup Design with 3 Paint Brushes and a Palette in a Carrying Case Perfect for Artists Students Gouache Opaque Watercolor Painting
- Price
- £16.12
- Rating
- 4.6/5
- Reviews
- 1,234
- Age
- 2y ago
ABEIER HIMI Gouache Paint Set Twin Cup 48 Colors x 12ml/0.4oz with 3 Brushes & a Palette Non-Toxic Jelly Guache Paint for Canvas and Watercolor Paper - Perfect for Beginners Students Artists
- Price
- £21.56
- Rating
- 4.7/5
- Reviews
- 418
- Age
- 2y ago
Royal & Langnickel 12ml Gouache Painting Colour (Pack of 24)
- Price
- £8.70
- Rating
- 4.6/5
- Reviews
- 3,225
- Age
- 14y ago
Castle Art Supplies Gouache Paints Set | NEW Improved Formula | 24 x 12ml Brilliant Opaque Water-Based Colours | Versatile Easy to Use (New Improved Formula)
- Price
- £18.57
- Rating
- 4.7/5
- Reviews
- 419
- Age
- 1y ago
Daler-Rowney Simply 12ml Gouache Paint Set 24 Assorted Colours Opaque Watercolour Ideal for Entry-Level Artists & Hobbyists
- Price
- £11.12
- Rating
- 4.2/5
- Reviews
- 402
- Age
- 13y ago
Trending
90-day click momentumDaler-Rowney Simply 12ml Gouache Paint Set 24 Assorted Colours Opaque Watercolour Ideal for Entry-Level Artists & Hobbyists
- Price
- £11.12
- Rating
- 4.2/5
- Reviews
- 402
- Age
- 13y ago
7 Artists Professional Gouache Paint Set 24 x 20 ml Fine Art Artist Gouache Paints | High Pigment Artist Paints with Matte Finish & Creamy Texture for Illustration Design & Creative Painting
- Price
- £15.63
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 3y ago
MEEDEN Set of Gouache Paint - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting
- Price
- £21.18
- Rating
- 4.7/5
- Reviews
- 613
- Age
- 1y ago
Castle Art Supplies Gouache Paints Set | NEW Improved Formula | 24 x 12ml Brilliant Opaque Water-Based Colours | Versatile Easy to Use (New Improved Formula)
- Price
- £18.57
- Rating
- 4.7/5
- Reviews
- 419
- Age
- 1y ago
Winsor & Newton 690174 Designers Gouache Primary Colour Paint Set
- Price
- £17.63
- Rating
- 4.8/5
- Reviews
- 2,646
- Age
- 1y ago
Newest
by launch dateMEEDEN Set of Gouache Paint - 48 x 12ml (0.4 oz) Colors Art Paint Supplies for Artists Students Beginners - Rich Pigment Art Paints for Canvas Painting
- Price
- £21.18
- Rating
- 4.7/5
- Reviews
- 613
- Age
- 1y ago
Winsor & Newton 690174 Designers Gouache Primary Colour Paint Set
- Price
- £17.63
- Rating
- 4.8/5
- Reviews
- 2,646
- Age
- 1y ago
Castle Art Supplies Gouache Paints Set | NEW Improved Formula | 24 x 12ml Brilliant Opaque Water-Based Colours | Versatile Easy to Use (New Improved Formula)
- Price
- £18.57
- Rating
- 4.7/5
- Reviews
- 419
- Age
- 1y ago
Reeves Gouache Paint Set 18 vibrant colours with matt finish Suitable for beginners leisure and recreational users
- Price
- £13.72
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 2y ago
HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design in a Carrying Case Non-Toxic Gouache Paint for Canvas and Paper Perfect for Artists Student Gouache Opaque Painting(Black)
- Price
- £38.21
- Rating
- 4.6/5
- Reviews
- 1,234
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
39
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
17%
- ABEIER24%
- ARTFLY19%
- Winsor & Newton13%
- Royal & Langnickel9%
- MEEDEN9%
- Daler Rowney9%
- Open — no brand owns it (7 brands, 17%)
Gouache Paint Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.8×
Top Gouache Paint Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gouache paint set84K/yr
- gouache49K/yr
- gouache paints50K/yr
- gouache paint22K/yr
- gouache set3K/yr
- guache4K/yr
- gouche3K/yr
What reviews say buyers love and hate about Gouache Paint Set
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Lovely quality, rich paints and sturdy carry case”
“Good colours”
“Perfect love these paints comes with paint palette which is so helpful”
“Great gouache paints nice colours”
“Good price point too”
What buyers complain about
64% of reviews“Then you lose half the paint scraping the mould off”
“Pity can't replace colours”
“They are generally not chalky. apart from a few that I will come to”
“Yes the tubes are small”
“Not as described”
Gouache Paint Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gouache Paint Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
