Skip to content

Gooseneck Kettle

Maybe

Products sell for $36.55 on average, inside the sweet spot. But demand is soft, at -13.4% this quarter, so Gooseneck Kettle is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£107K/yr182K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
47%top-5 click share · 19 brands · 23 sellers

Flapen Score

Gooseneck Kettle against its category

The dotted line is the Home & Garden average. Past it, Gooseneck Kettle is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gooseneck Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gooseneck Kettle 182K times last year and spent an estimated £107K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
1.6%
Market size, estimated
£107Ka year
Peak month
December1.7× the quietest month
Top search term
gooseneck kettle100K searches a year

02 · Price

A sale here is worth £36.55.

Listings sell for £36.55 on average, from £9.82 to £127.31. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £36.55 that is £0 to £4K a year per listing.

Average price
£36.55inside the $15 to $100 sweet spot
Price range
£9.82–£127.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #198 within Coffee, Tea & Espresso. It carries 665 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
19.8%
Average rank
#198in Coffee, Tea & Espresso
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
665per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Gooseneck Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

23

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

47%

Top 20: 98%

Open market

40%

  • RHD23%
  • LXTaoler8%
  • Windancy8%
  • DMD Collective7%
  • Fellow7%
  • EylbKey6%

Demand

Gooseneck Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Gooseneck Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gooseneck kettle100K/yr
  • coffee kettle21K/yr
  • electric gooseneck kettle11K/yr
  • pour over kettle11K/yr
  • matcha kettle5K/yr
  • gooseneck kettle electric9K/yr
  • goose neck kettle6K/yr
  • goose neck kettle electric6K/yr
  • swan neck kettle4K/yr
  • pour over coffee kettle4K/yr

Reviews and returns

What reviews say buyers love and hate about Gooseneck Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall10%−0.09

Very small

isnt big and spout can be a nuisance

much smaller than expected thou

Smell9%−0.07

Had a factory smell on it when it arrived

Smells of burning paint

The kettle has a strange odour that didnt go away even after boiling

Quality-Overall9%+0.75

Cheap and nasty

Feels cheap

cheap

Advertised Vs Actual Product8%−0.11

Advertising misleading

Not for induction hobs

Durability7%−0.05

Broke after a year of very cautious use

Broke within 12 months- AVOID

Can't speak for durability

Love

Value For Money16%+0.91

Excellent value

Good value

Definitely worth it for me

Quality-Overall15%+0.75

Quality good

Looks classy, top-notch, great craftsmanship

Build quality is excellent and the system is simple and intuitive

Ease Of Use14%+0.64

Very easy to use for pour over coffee

Easy to use

easy to fill

Temperature Control13%+0.79

Brilliant temperature control

temperature control is handy

Very good easily controlling temperature best one on the markets easy to use

Design-Overall7%+0.59

Looks classy, top-notch, great craftsmanship

Well made, sturdy and looks great

It looks smart, and works perfectly

Return

1.8% Return rate 52% Fixable by listing

Size-Overall41%█▆▆▅▅▄

Very small

isnt big and spout can be a nuisance

much smaller than expected thou

Heating8%▅▆▄█▅▅

totally destroyed the lid thermometer

Overshoots temperature - 75C set

Little slow heating up

Functionality-Overall8%▁▆▄▂█▄
Quality-Overall7%▃▂▄▆▅█

Cheap and nasty

Feels cheap

cheap

Compatibility-Overall5%▃▃▂█▅▁

FAQ

Common Gooseneck Kettle questions

Answered from the same tracked data.