Goose Down Pillow

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £269K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

-25.7%

Conversion, latest week

4.9%

Market size, estimated

£269Ka year

Peak month

October2.0× the quietest month

Top search term

down pillows44K searches a year

Listings sell for £27.95 on average, from £14.29 to £122.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £27.95 that is £3K to £7K a year per listing.

Average price

£27.95inside the $15 to $100 sweet spot

Price range

£14.29–£122.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£3K–£7K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #161 within Home Textiles. It carries 859 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

47%

Out of stock, average day

5.1%

Average rank

#161in Home Textiles

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

859per listing

Listings tracked

32

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months