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Goose Down Duvet King Size

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -40.2% this quarter, so Goose Down Duvet King Size is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£73K/yr42K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
43%top-5 click share · 17 brands · 22 sellers

Flapen Score

Goose Down Duvet King Size against its category

The dotted line is the Home & Garden average. Past it, Goose Down Duvet King Size is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goose Down Duvet King Size market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Goose Down Duvet King Size 42K times last year and spent an estimated £73K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
3.6%
Market size, estimated
£73Ka year
Peak month
October8.3× the quietest month
Top search term
down duvet king size13K searches a year

02 · Price

A sale here is worth £49.18.

Listings sell for £49.18 on average, from £17.63 to £157.35. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £49.18 that is £0 to £5K a year per listing.

Average price
£49.18inside the $15 to $100 sweet spot
Price range
£17.63–£157.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #84 within Home Textiles. It carries 1,166 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
63%
Out of stock, average day
7.4%
Average rank
#84in Home Textiles
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,166per listing
Listings tracked
40

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
63 months

Products

Top Goose Down Duvet King Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

26%

  • BedFabtasy26%
  • viceroy bedding15%
  • Lions9%
  • Silentnight9%
  • Three Geese8%
  • YZTEX7%

Demand

Goose Down Duvet King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Goose Down Duvet King Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • down duvet king size13K/yr
  • down king size duvet8K/yr
  • goose down duvet king size9K/yr
  • feather quilt king size4K/yr
  • super king duvet feather3K/yr
  • king size 13.5 tog goose feather and down duvet/quilt4K/yr

Reviews and returns

What reviews say buyers love and hate about Goose Down Duvet King Size

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell12%−0.08

Awful smell

The odour is nauseous

My sense of smell is very sensitive

Thickness11%−0.07

Thick

Thin as cardboard

Not as thick as I thought-

Value For Money8%+0.09

Very expensive

I guess for £23 cant expect too much

Item not a worth a penny

Weight Heavy7%−0.04

A bit heavier than I would have liked

Quite heavy

Very heavy

Quality-Overall6%+1.16

Rubbish product

Not hotel quality

Really poor quality

Love

Quality-Overall20%+1.16

Beautiful quality

Such good quality and feels luxurious

seems well made

Warmth18%+1.18

it keeps you warm without weighing you down

Lovely and warm

Soft and kept me warm, the best one

Value For Money13%+0.09

Good value

Great value

Good Value for Money

Comfort-Overall11%+1.05

Love it so comfy stays in place when sleeping

Really comfortable

feels quite luxurious

Soft Feel6%

The material is soft

Soft and warm

It feels smooth

Return

0.7% Return rate 30% Fixable by listing

Size-Overall20%▄▆▆▆▆█

Wrong size

Bought to cover and surprise, it is not super king size

Too small

Quality-Overall13%██▇█▇▆

Rubbish product

Not hotel quality

Really poor quality

Smell11%▂▄▂▆▅█

Awful smell

The odour is nauseous

My sense of smell is very sensitive

Weight Heavy8%▆▆▆▂▅█

A bit heavier than I would have liked

Quite heavy

Very heavy

Thin8%▃▇▄██▄

FAQ

Common Goose Down Duvet King Size questions

Answered from the same tracked data.