Googly Eyes
Googly Eyes shows searches that convert (18.1% search→purchase), but prices mostly outside the sweet spot ($1.91–$5.89) keeps it on the watch list.
Flapen Score
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Is Googly Eyes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Googly Eyes is a £229K/yr Amazon United Kingdom market (317K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Googly Eyes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.2% over the last 90 days and 18.1% of searches end in a purchase.
£229K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Googly Eyes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Box 200 Googly Eyes for Crafts Self-Adhesive Free 7-15mm White
- Price
- £1.91
- Rating
- 3.8/5
- Reviews
- 2,365
- Age
- 7y ago
JKG 200 Googly Eyes - Stick On Googly Eyes - Self Adhesive Peel & Stick | Wobbly Wiggly Eyes for Arts & Crafts Supplies for Kids | Small Medium & Large Googly Eyes (3 Sizes: 7mm 10mm and 15mm)
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 322
- Age
- 4y ago
TEAMIOULING 784pcs Googly Eyes Self Adhesive Sticky Wiggle Googly Eyes 5mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts
- Price
- £3.67
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago
1000 Pcs Black Wiggle Googly Eyes with Self-Adhesive 6mm 8mm 10 mm 12mm Mixed Packaging
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 8,749
- Age
- 7y ago
Pence & Moon Collective 600 Pcs Googly Eyes Self Adhesive Googly Eyes with Eyelashes for Crafts Scrapbooking Dolls & DIY Projects (5-18mm)
- Price
- £3.87
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago
Trending
90-day click momentum
200 Pcs Googly Eyes Self Adhesive 20mm Large Stick On Eyes Wobbly Wiggly Craft Eyes for DIY Crafts Cards Scrapbook Doll Decorations in Birthdays Halloween and Christmas (White)
- Price
- £3.16
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 4mo ago
The Bead Shop Self-Adhesive Googly Eyes Sticky Wobbly Craft 300 Assorted Pieces 6mm to 12mm
- Price
- £4.69
- Rating
- 4.5/5
- Reviews
- 253
- Age
- 8y ago
Large Googly Eyes Self Adhesive 50mm Giant Stick On Eyes for Crafts
- Price
- £4.02
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
JKG 200 Googly Eyes - Stick On Googly Eyes - Self Adhesive Peel & Stick | Wobbly Wiggly Eyes for Arts & Crafts Supplies for Kids | Small Medium & Large Googly Eyes (3 Sizes: 7mm 10mm and 15mm)
- Price
- £3.26
- Rating
- 4.4/5
- Reviews
- 322
- Age
- 4y ago
400 Pcs Wiggly Eyes for Crafts Googly Eyes Self Adhesive with Eyelashes 6mm 8mm 10mm 12mm Googly Eyes Assorted Sizes for DIY Crafts Scrapbooking Decoration(Mixed Color)
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 2y ago
Newest
by launch date200 Pcs Googly Eyes Self Adhesive 20mm Large Stick On Eyes Wobbly Wiggly Craft Eyes for DIY Crafts Cards Scrapbook Doll Decorations in Birthdays Halloween and Christmas (White)
- Price
- £3.16
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 4mo ago
Large Googly Eyes Self Adhesive 50mm Giant Stick On Eyes for Crafts
- Price
- £4.02
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 8mo ago
TEAMIOULING 784pcs Googly Eyes Self Adhesive Sticky Wiggle Googly Eyes 5mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts
- Price
- £3.67
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago
Pence & Moon Collective 600 Pcs Googly Eyes Self Adhesive Googly Eyes with Eyelashes for Crafts Scrapbooking Dolls & DIY Projects (5-18mm)
- Price
- £3.87
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago
FANGZIDM 300PCS Self Adhesive Wiggle Googly Eyes 4mm -10mm for DIY Scrapbooking Toys Accessories
- Price
- £3.06
- Rating
- 4.4/5
- Reviews
- 371
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
35
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
32%
- The Box22%
- JKG12%
- TEAMIOULING11%
- UPINS9%
- FANGZIDM7%
- Pence & Moon Collective7%
Googly Eyes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top Googly Eyes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- googly eyes158K/yr
- googly eyes self adhesive62K/yr
- stick on eyes15K/yr
- google eyes14K/yr
- googly eyes for crafting13K/yr
- stick on eyes for crafts9K/yr
- self adhesive googly eyes5K/yr
- google eyes self adhesive6K/yr
- stick on googly eyes6K/yr
- googley eyes4K/yr
What reviews say buyers love and hate about Googly Eyes
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“good value for money”
“the size is accurate”
“Adhesive is strong”
“fabulous fun with my grandchildren using them in all sorts of ways”
“Great quality”
What buyers complain about
77% of reviews“NOT adhesive”
“Not very easy to use unfortunately”
“The price at the time of this review is £3.69p”
“Completely false advertising”
“Poor quality”
Googly Eyes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Googly Eyes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
