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Gold Vinyl

Fail

Prices span $5.02–$10.47, mostly outside the sweet spot, so Gold Vinyl is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£65K/yr57K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
68%top-5 click share · 8 brands · 14 sellers

Flapen Score

Gold Vinyl against its category

The dotted line is the Home & Garden average. Past it, Gold Vinyl is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Vinyl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Vinyl 57K times last year and spent an estimated £65K. The top 5 brands take 93% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
15.8%
Market size, estimated
£65Ka year
Peak month
November1.5× the quietest month
Top search term
gold vinyl31K searches a year

02 · Price

A sale here is worth £7.14.

Listings sell for £7.14 on average, from £5.02 to £10.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.14 that is £2K to £4K a year per listing.

Average price
£7.14under the $15 to $100 sweet spot
Price range
£5.02–£10.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Art & Craft Supplies. It carries 2,325 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Art & Craft Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,325per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gold Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • IModeur25%
  • Lya Vinyl22%
  • Cricut21%
  • TECKWRAP15%
  • Prime Vinyl9%
  • HTVRONT4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Gold Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Gold Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold vinyl31K/yr
  • gold vinyl cricut9K/yr
  • gold permanent vinyl8K/yr
  • gold vinyl wrap3K/yr
  • cricut gold vinyl3K/yr
  • gold cricut vinyl3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Vinyl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness38%−0.17

Not very sticky

It doesnt stick properly

hardly sticky at all

Durability14%−0.07

it all came apart when I tried to take it off the mat

Natural Resource Wastage14%−0.07

Awful so much waste

Material Quality10%+0.77

Very disappointed with this vinyl

The material doesn't straighten out to smoothly go through the machine

Quality-Overall7%+2.40

poor quality

Love

Quality-Overall34%+2.40

Excellent quality

But overall its good

But all in all good quality

Material Quality17%+0.77

Good quality vinyl

Good vinyl

As always, great vinyl at a great price

Color11%−0.01

Lovely colour

the colour is amazing

nice colour

Advertised Vs Actual Product5%−0.04

Just what I needed

Stitch/Finish/Polish5%+0.39

Lovely finish

Return

1.6% Return rate 67% Fixable by listing

Color52%▃▆▇▆▇█
Material Quality8%▁███▇▅

Very disappointed with this vinyl

The material doesn't straighten out to smoothly go through the machine

Advertised Vs Actual Product6%▃█▄▅▄▃

Not as advertised

Quality-Overall6%█▁▆▄▇▅

poor quality

Adhesion/Stickiness5%▄█▁▃▂▁

Not very sticky

It doesnt stick properly

hardly sticky at all

FAQ

Common Gold Vinyl questions

Answered from the same tracked data.