gold toilet brush
Worth a lookShows beatable incumbent ratings (4.2★), but a small market ($44K/yr) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great292.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.92avg listing price — sweet spot $15–$100
Price range
Great£9.67–£41.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 53K searches
According to Flapen's Amazon United Kingdom niche tracking, gold toilet brush is a £44K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
gold toilet brush market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #370
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 63%
- Out of stock
- 1.2%
- Avg brand age
- 36 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
27
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
55%
Top 20: 89%
Open market
24%
- JIUJ31%
- Gedy17%
- BVL10%
- bgl8%
- Hbbgdiy6%
- WENKO5%
Demand
Weekly Amazon search volume, last 38 weeks — -9.1% search growth over the last 90 days.Top gold toilet brush search terms
- gold toilet brush24K/yr
- brushed brass toilet brush13K/yr
- brass toilet brush8K/yr
- toilet brush gold7K/yr
Top gold toilet brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gedy Flip Toilet Brush Holder Matte Gold
Gedy£12.234.2★51 rev
Stainless Steel Toilet Brush and Holder free standing Heavy Duty Cleaner for Bathroom Gold
JIUJ£14.554.2★82 rev
BVL Brushed Gold Toilet Brush Square Silicon Toilet Brush and Holder Free Standing Toilet Brush Including 2 Quick Drying Brush Heads
BVL£18.444.4★2,878 rev
Toilet brush and bracket floor-standing stainless steel anti-rust durable long handle Heavy Duty Cleaner for Bathroom with Removable Plastic Brush (Golden)
JIUJ£10.963.8★32 rev
Gold Toilet Brush 15 Inch Toilet Bowl Cleaner Brush and Holder Set with Comfortable Non-Slip Handle Bathroom Cleaning Tool for Deep Stain Removal
Hbbgdiy£15.863.6★9 rev
Newest
by launch date
Compact Stainless Steel Toilet Brush and Holder free standing Heavy Duty Cleaner for Bathroom (Gold)
JIUJ£16.467 rev
MooStar 1-Pack Silicone Toilet Brush with Holder - Stainless Steel Wall-Mounted & Free-Standing Toilet Brushes and Holders with Quick-Drying Flexible Flat Brush Head & Soap Dispenser for Bathroom-Gold
moostar£21.07315 rev
MooStar 1-Pack Silicone Toilet Brush with Holder-Stainless Steel Wall-Mounted & Free-Standing Toilet Brushes and Holders with Quick-Drying Flexible Flat Brush Head & Soap Dispenser for Bathroom-Copper
moostar£20.74315 rev
Gold Toilet Brush 15 Inch Toilet Bowl Cleaner Brush and Holder Set with Comfortable Non-Slip Handle Bathroom Cleaning Tool for Deep Stain Removal
Hbbgdiy£15.869 rev
DAZI Toilet Brush with wall mount Gold Toilet brush rustproof metal modern design Toilet brush and holder set with Removable Inner Cup for Easy Cleaning and Maintenance of the toilet
DAZI£16.29156 rev
Trending
90-day click momentum
Toilet Brush and Holder Set NEWRAIN Stainless Steel Toilet Brush with Long Brush Handle Toilet Scrubber and Covered Holder Square Design Sturdy and Space Saving Covered Brush
NEWRAIN£15.874.2★
DAZI Toilet Brush with wall mount Gold Toilet brush rustproof metal modern design Toilet brush and holder set with Removable Inner Cup for Easy Cleaning and Maintenance of the toilet
DAZI£16.294.2★
Gedy Flip Toilet Brush Holder Matte Gold
Gedy£12.234.2★
MooStar 1-Pack Silicone Toilet Brush with Holder-Stainless Steel Wall-Mounted & Free-Standing Toilet Brushes and Holders with Quick-Drying Flexible Flat Brush Head & Soap Dispenser for Bathroom-Copper
moostar£20.744.3★
Toilet Bowl Brush and Holder Toilet Brush with Long Handle
TiooDre£12.313.9★
What buyers say about gold toilet brush
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Perfect as described”
“Looks very classy in my new bathroom”
“Stylish”
“Nice colour”
“Nice size ad perfect gold colour just what i wanted”
“rechargeable with a USB type C cord for convenience”
“Scrubs well”
“Looks great in photo”
“Great buy and great value”
What buyers complain about
“Smaller than expected”
“I was charged £47.68 in full for this item because the delivery would be quicker”
“Poor quality”
“Fell apart”
“realistically its very cheap & plastic looking”
“isnt cheap looking or shiny”
“It doesnt feel very robust for when you need to give the toilet a good clean”
Top return reasons
Common questions
- Is gold toilet brush profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 30 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the gold toilet brush niche?
- 16 brands and 27 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in gold toilet brush?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.8%.
- What does it cost to enter the gold toilet brush niche?
- Listings span £9.67–£41.27; the average listing price is £17.92 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.