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Gold Toilet Brush

Maybe

The products selling today average only 4.2★. But shoppers spend only $44K a year here, so Gold Toilet Brush is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£44K/yr53K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
55%top-5 click share · 16 brands · 27 sellers

Flapen Score

Gold Toilet Brush against its category

The dotted line is the Home & Garden average. Past it, Gold Toilet Brush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Toilet Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Toilet Brush 53K times last year and spent an estimated £44K. The top 5 brands take 71% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
4.6%
Market size, estimated
£44Ka year
Top search term
gold toilet brush24K searches a year

02 · Price

A sale here is worth £17.92.

Listings sell for £17.92 on average, from £9.67 to £41.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.92 that is £0 to £2K a year per listing.

Average price
£17.92inside the $15 to $100 sweet spot
Price range
£9.67–£41.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #370 within Bathroom. It carries 292 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
93%
Out of stock, average day
1.2%
Average rank
#370in Bathroom
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
292per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Gold Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 89%

Open market

24%

  • JIUJ31%
  • Gedy17%
  • BVL10%
  • bgl8%
  • Hbbgdiy6%
  • WENKO5%

Demand

Gold Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Gold Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold toilet brush24K/yr
  • brushed brass toilet brush13K/yr
  • brass toilet brush8K/yr
  • toilet brush gold7K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Toilet Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.30

Smaller than expected

The toilet brush was much smaller than I expected

Quite small not what i expected

Value For Money15%+0.94

I was charged £47.68 in full for this item because the delivery would be quicker

It looks so expensive

Quality-Overall11%+1.00

Poor quality

Unfortunately very poor quality

Durability11%−0.19

Fell apart

Material Quality6%−0.09

realistically its very cheap & plastic looking

Love

Quality-Overall28%+1.00

Good quality

Great product

Really good quality, stylish

Advertised Vs Actual Product13%

Perfect as described

Just right

Design-Overall8%+0.69

Looks very classy in my new bathroom

Very sleek, practical, rechargeable lights that I use everywhere

Stylish

Shape/Style6%+0.54

Stylish

stylish

Color6%+0.54

Nice colour

Return

1.8% Return rate 59% Fixable by listing

Color28%▄▆▆▅█▆
Size-Overall21%▃█▄▇▄▂

Smaller than expected

The toilet brush was much smaller than I expected

Quite small not what i expected

Quality-Overall13%▅▁▇█▄▇

Poor quality

Unfortunately very poor quality

Defective Material/Parts10%█▄▄▂▅▁
Material Quality4%▁▁▁▁▁█

realistically its very cheap & plastic looking

FAQ

Common Gold Toilet Brush questions

Answered from the same tracked data.