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Gold Table Runner

Fail

Shoppers spend only $50K a year here, so Gold Table Runner is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£50K/yr112K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
43%top-5 click share · 24 brands · 30 sellers

Flapen Score

Gold Table Runner against its category

The dotted line is the Home & Garden average. Past it, Gold Table Runner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Table Runner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Table Runner 112K times last year and spent an estimated £50K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
4.9%
Market size, estimated
£50Ka year
Peak month
December15.7× the quietest month
Top search term
gold table runner72K searches a year

02 · Price

A sale here is worth £9.01.

Listings sell for £9.01 on average, from £2.81 to £19.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.01 that is £0 to £901 a year per listing.

Average price
£9.01under the $15 to $100 sweet spot
Price range
£2.81–£19.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£901
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 36.0% of listings are out of stock. The average listing ranks #248 within Home Textiles. It carries 345 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
91%
Out of stock, average day
36.0%
Average rank
#248in Home Textiles
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
345per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gold Table Runner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

30

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

43%

Top 20: 85%

Open market

40%

  • Snowkingdom21%
  • Sunflower-boom13%
  • CECOMBINE8%
  • Anstore7%
  • Teruntrue6%
  • QWORK5%

Demand

Gold Table Runner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.7×

Search terms

Top Gold Table Runner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold table runner72K/yr
  • table runner gold8K/yr
  • gold table runners6K/yr
  • gold runners for tables6K/yr
  • gold table runners for dining table7K/yr
  • gold christmas table runner7K/yr
  • christmas table runner gold5K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Table Runner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.28

Poor quality

Size-Overall17%−0.02

It was longer than I was expecting

Love

Quality-Overall31%−0.28

Good quality

all good here, and look, ad style, and quality and colour

Lovely table runner - good quality

Value For Money24%+2.20

Good value for money

These are good value

Well worth the money happy

Advertised Vs Actual Product15%+1.25

As described, very pretty

Looks as on the photo

Exactly as described in the advert

Design-Overall7%+0.55

makes it look even nicer

Beautiful table runner with a lovely design

no breakage in design

Ease Of Use6%+0.42

It is easy to use

Easy to handle

Return

2.2% Return rate 51% Fixable by listing

Color29%██▅▄▇█
Quality-Overall23%▅██▄▃▄

Poor quality

Size-Overall16%▃▃▂█▅▂

It was longer than I was expecting

Thin10%▁▁▆▅▁█
Advertised Vs Actual Product6%▁██▁▁▆

FAQ

Common Gold Table Runner questions

Answered from the same tracked data.