Is gold string profitable to sell on Amazon United Kingdom?

The niche generates £24K/yr across 38 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the gold string niche?

31 brands and 38 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in gold string?

Top complaints mined from reviews: Thickness, Color, Advertised Vs Actual Product. The return rate is 0.9%.

What does it cost to enter the gold string niche?

Listings span £2.11–£9.11; the average listing price is £4.90 (sweet spot $15–$100). The average incumbent carries 213 reviews — the moat a new listing must climb.

gold string

Worth a look

Shows low returns (0.9%), but prices mostly outside the sweet spot ($2.11–$9.11) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Brand share

Great42%

top-5 brand share — no brand owns this niche

Review moat

Great213.29

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.90

avg listing price — sweet spot $15–$100

Market size

Bad£24K

£24K/yr · 42K searches

Price range

Bad£2.11–£9.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, gold string is a £24K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

gold string market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £20K–£25K; units × avg price
Conversion rate: 11.5%
Avg BSR: #448
Page quality: 0%
Prime: 95%
Sponsored: 87%
Out of stock: 9.6%
Avg brand age: 36 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

42%

Top 20: 90%

Top-5 click share

37%

Top 20: 84%

Open market

51%

jijAcraft11%
Bealif8%
sourcing map8%
NOJGAC8%
DAWRIS8%
G2PLUS7%

Demand

Weekly Amazon search volume, last 33 weeks — -14.2% search growth over the last 90 days.

Open Trend

Top gold string search terms

gold string22K/yr -10.5%11.9% conv.
gold cord9K/yr -12.8%5.5% conv.
gold twine6K/yr -25.2%10.7% conv.
gold thread for crafting5K/yr -25.1%8.9% conv.

All search terms

Top gold string products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bealif 2 Rolls Gold Ribbon for Birthday 5mm Gold Curling Ribbon 50m/roll Golden String for Gift Wrapping Flower Crafts Birthday Party Festival Wedding Christmas Decorations

Bealif£4.064.5★728 rev

200 Meters Gold Silver Twine String Thread Jewelry Christmas String Gold Metallic Cords Tinsel Strings Craft Making Cord For Braids Christmas Paking Gift Wrapping Hanging

NOJGAC£4.054.5★251 rev

100M Gold Thread String Twine 1.5mm Polyester String Cord Non Stretch Thread Cord Braided Metallic Cord for Crafts Hanging Christmas Ornaments & Cards for decoration gift wrapping

DAWRIS£4.873.8★10 rev

sourcing map Twisted Cord Trim 5 Yard 2mm 3-Ply Twine Braided Rope Shiny Thread String for Craft Gift Bag Curtain Christmas Decor Deep Gold - 5m

sourcing map£3.204.3★101 rev

G2PLUS 100M Decorative Metallic String - 1.5mm Gold Twine String - Sparkle Bakers Thread Twine- Jewelry Thread Cord for DIY Crafts Gift Wrapping & Wedding Favors

G2PLUS£6.394.6★486 rev

Newest

by launch date

Metallic Gold Twine 110 Yards/328 Feet 1mm Diameter Glitter Twine Gold Bakers Twines Christmas Golds String Golden Thread for DIY Crafting Christmas Decor Presents Gift Tags

Xthrotsenk£5.322 rev

3mo ago

Hedayu 100m Gold String Twine for Crafts Decorative Metallic String Non Stretch Thread Cord Braided Metallic Cord for Crafts Hanging Christmas Ornaments & Cards Decoration Gift Wrapping

Hedayu£4.761 rev

5mo ago

NISENTIA 100M Decorative Metallic String 1.5mm Gold Twine String Sparkle Bakers Thread Twine Jewelry Thread Cord for DIY Crafts Gift Wrapping Wedding Favors

NISENTIA£4.930 rev

6mo ago

2 Pieces Decorative Metallic String 100M Gold Twine String 1.5MM Gold Thread Wrapping Twine Gold String for Baubles for DIY Crafts Hanging Christmas Ornaments Wedding Favors (Gold Rose Gold)

Generic£4.221 rev

9mo ago

KLTRIBBON 2mm Rattail Cord Gold String - 50 Meters Chinese Knotting Cord Rat Tail Silk Thread for Bracelet Necklace Jewelry Making Macrame Trim

KLTRIBBON£6.5930 rev

1y ago

What buyers say about gold string

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Good quality, exactly as advertised”

Value For Money19%

“Excellent value for money”

Ease Of Use15%

“easy to use”

Strength9%

“Strong and sturdy”

Color6%

“Beautifull colour”

Gifting Purpose5%

“Exactly what was needed to make Christmas gift tags”

Efficiency5%

“Worked perfectly”

Design-Overall2%

“great for detail work”

Wire Tangling2%

“Good cord”

Advertised Vs Actual Product2%

“Did what it was supposed to”

What buyers complain about

Thickness50%

“Its very thin”

Color25%

“slightly darker than the picture”

Advertised Vs Actual Product25%

“Not what it advertised”

Top return reasons

Color41%

Thin17%

Size-Overall14%

Thickness5%

Quality-Overall4%

Compatibility-Overall3%

Value For Money3%

Ease Of Use3%

Functionality-Overall3%