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Gold String

Maybe

Returns run at only 0.9% of orders. But prices span $2.11–$9.11, mostly outside the sweet spot, so Gold String is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£24K/yr42K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
37%top-5 click share · 31 brands · 38 sellers

Flapen Score

Gold String against its category

The dotted line is the Home & Garden average. Past it, Gold String is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold String market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold String 42K times last year and spent an estimated £24K. The top 5 brands take 42% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
11.5%
Market size, estimated
£24Ka year
Top search term
gold string22K searches a year

02 · Price

A sale here is worth £4.90.

Listings sell for £4.90 on average, from £2.11 to £9.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £4.90 that is £490 to £1K a year per listing.

Average price
£4.90under the $15 to $100 sweet spot
Price range
£2.11–£9.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£490–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #448 within Beading & Jewellery-Making. It carries 213 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
95%
Out of stock, average day
9.6%
Average rank
#448in Beading & Jewellery-Making
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
213per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Gold String products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£706£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

31 falling

Sellers

38

Top-5 brand share

42%

Top 20: 90%

Top-5 click share

37%

Top 20: 84%

Open market

51%

  • jijAcraft11%
  • Bealif8%
  • sourcing map8%
  • NOJGAC8%
  • DAWRIS8%
  • G2PLUS7%

Demand

Gold String search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.9× · 8 of 12 months tracked

Search terms

Top Gold String search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold string22K/yr
  • gold cord9K/yr
  • gold twine6K/yr
  • gold thread for crafting5K/yr

Reviews and returns

What reviews say buyers love and hate about Gold String

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness50%−0.11

Its very thin

I am disappointed, It's an absolute nightmare to work with too thin definitely not what the main picture is showing, in the main picture you have proper thick thread, one that I used before and this is definitely not it, it's garbage, yes you can wrap presents and do baubles

Color25%+0.57

slightly darker than the picture

Advertised Vs Actual Product25%−0.11

Not what it advertised

Love

Quality-Overall33%+2.85

Good quality, exactly as advertised

Good quality

This was great good quality ribbon

Value For Money19%−0.05

Excellent value for money

Good value

Good Value for money

Ease Of Use15%+0.11

easy to use

Best things I have ever bought makes dressing your tree so much easier

Roll off reel easily

Strength9%+0.60

Strong and sturdy

it was strong

good strength

Color6%+0.57

Beautifull colour

The colours are nice

The colour was true gold

Return

0.9% Return rate 60% Fixable by listing

Color41%▃▃▅█▆▇

slightly darker than the picture

Thin17%▄█▃▁█▂
Size-Overall14%▆█▅▁▁▄
Thickness5%█▁▂▁▁▂

Its very thin

I am disappointed, It's an absolute nightmare to work with too thin definitely not what the main picture is showing, in the main picture you have proper thick thread, one that I used before and this is definitely not it, it's garbage, yes you can wrap presents and do baubles

Quality-Overall4%▁▁▅▁█▄

FAQ

Common Gold String questions

Answered from the same tracked data.