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Gold Placemats

soft demand (-37.8% this quarter) — Gold Placemats doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51

Market size 9Growth 6Conversion 28Competition 83Returns 34Price range 50Avg price 50Brand share 95Review moat 69Quality gap 78
This niche Category average · 5,777 niches

Is Gold Placemats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gold Placemats is a £38K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Gold Placemats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.8% over the last 90 days and 2.2% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr4K
Search volume / yr-37.8%139K
Conversion rate2.2%
Avg price£12.05

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers42 · 50
Top-5 product click share32%
Open market60%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 59 products

Sponsored placement90%
New entrants (1y)12· 0 succeeded
Avg rating4.3★
Avg reviews741

Top Gold Placemats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£751£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

50

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

32%

Top 20: 72%

Open market

53%

  • HEYOMART10%
  • Snowkingdom8%
  • MI CASA8%
  • Lyellfe8%
  • Tarklanda7%
  • Penguin Home7%

Gold Placemats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume139KCVR2.2%Products59Brands42Top 5 Brands40%OOS Rate19.3%Rating4.3★Reviews741Avg BSR#620
23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 24.5×

Top Gold Placemats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gold placemats76K/yr
  • gold place mats20K/yr
  • gold placemats and coasters14K/yr
  • gold table mats18K/yr
  • beaded placemats7K/yr
  • gold placemats set of 65K/yr

What reviews say buyers love and hate about Gold Placemats

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall37%

Love these matts really good quality

Design-Overall10%

A striking design

Value For Money10%

Excellent value

Ease Of Cleaning9%

Easy to clean

Color8%

Good colour

What buyers complain about

91% of reviews
Quality-Overall32%

Look cheap to me and massive

Size-Overall27%

Large for table settings

Thickness9%

very thin

Color9%

Not the colour I ordered

Smell5%

Smells weird and it looks cheap

Gold Placemats return rate & reasons

Why buyers send it back, as a share of all return requests.

4.3%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Quality-Overall
19%
3Color
13%
4Advertised Vs Actual Product
6%
5Smell
3%

Common Gold Placemats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gold Placemats 47/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 59 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -37.8% over the last 90 days.
Search demand for Gold Placemats on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 24.5× the quietest.