Gold Placemats
FailDemand is soft, at -37.8% this quarter, so Gold Placemats is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £38K/yr139K searches / yr
- 90-day growth
- -37.8%search demand this quarter
- Competition
- 32%top-5 click share · 42 brands · 50 sellers
Flapen Score
Gold Placemats against its category
The dotted line is the Home & Garden average. Past it, Gold Placemats is stronger. Inside it, weaker.
Market
The Gold Placemats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gold Placemats 139K times last year and spent an estimated £38K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -37.8%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £38Ka year
- Peak month
- December24.5× the quietest month
- Top search term
- gold placemats76K searches a year
02 · Price
A sale here is worth £12.05.
Listings sell for £12.05 on average, from £4.33 to £25.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.05 that is £0 to £1K a year per listing.
- Average price
- £12.05under the $15 to $100 sweet spot
- Price range
- £4.33–£25.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #620 within Home Textiles. It carries 741 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 19.3%
- Average rank
- #620in Home Textiles
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 741per listing
- Listings tracked
- 59
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Gold Placemats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lyellfe Set of 10 Gold Pressed Vinyl Placemats 15 Inch Metallic Placemats with Coasters Non-Slip Washable PVC Chargers Placemat for Dining Table Wedding Holiday Party
- Price
- £10.89
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 3y ago

50 Pieces Gold Paper Placemats Round 13.4 Inch Disposable Glitter Table Mats Decorative Place Mats for Dinning Table Wedding Banquet Home Banquet Christmas New Years Festive Party Birthday Holiday
- Price
- £12.99
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

MI CASA Round Placemats and Coasters Set of 6 Round Braided Woven Place Mats Washable Heat Resistant Table Mats for Kitchen Dining Table Home Restaurant Gold
- Price
- £11.15
- Rating
- 4.0/5
- Reviews
- 562
- Age
- 3y ago

HEYOMART Round Placemats Table Mats Set of 6 Gold
- Price
- £10.27
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 5y ago

Penguin Home Handcrafted Glass Beaded Round Placemats Coasters & Napkin Rings Set of 18 - Handmade Table Place Mats for Dining - 32 cm (13) Diameter (Gold)
- Price
- £23.41
- Rating
- 4.2/5
- Reviews
- 1,386
- Age
- 5y ago
Trending
90-day click momentum
BSDLZCH 6 Pcs Gold Placemats and Coasters Set 38cm Round PVC
- Price
- £13.70
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 6mo ago

Gold coasters Gold Placemats Set of 10 PVC Cup Coasters
- Price
- £5.03
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

Snowkingdom 4 Pack Gold Placemats Metallic Pressed Vinyl Golden for Dinning Table Place Mats Round Floral Charger Decoration for Christmas Thanksgiving Holiday Wedding
- Price
- £8.24
- Rating
- 4.5/5
- Reviews
- 4,894
- Age
- 3y ago

Placemats & Coaster Sets Heat Resistant Non-Slip Washable Mats (Gold)
- Price
- £10.37
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 2y ago

50 Pieces Gold Paper Placemats Round 13.4 Inch Disposable Glitter Table Mats Decorative Place Mats for Dinning Table Wedding Banquet Home Banquet Christmas New Years Festive Party Birthday Holiday
- Price
- £12.99
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago
Newest
by launch date
BSDLZCH 6 Pcs Gold Placemats and Coasters Set 38cm Round PVC
- Price
- £13.70
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 6mo ago

Gold coasters Gold Placemats Set of 10 PVC Cup Coasters
- Price
- £5.03
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

Komforbaa Set of 4 Round Placemats 15inch diameter Vinyl Metallic Gold Placemats Wipeable Heat-Resistant Dining Table Mats for Party & Kitchen Reusable
- Price
- £12.28
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

Bojueshaw 16PCS Disposable Gold Foil Placemats Round Metallic Mesh Table Mats for Dinner Parties Banquets and Events
- Price
- £4.82
- Rating
- 3.4/5
- Reviews
- 10
- Age
- 1y ago

HEYOMART Round Placemats Table Mats and Coasters Set of 6 Gold
- Price
- £13.91
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
42 rising
Sellers
50
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
32%
Top 20: 72%
Open market
53%
- HEYOMART10%
- Snowkingdom8%
- MI CASA8%
- Lyellfe8%
- Tarklanda7%
- Penguin Home7%
Demand
Gold Placemats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 24.5×
Search terms
Top Gold Placemats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold placemats76K/yr
- gold place mats20K/yr
- gold placemats and coasters14K/yr
- gold table mats18K/yr
- beaded placemats7K/yr
- gold placemats set of 65K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Placemats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Look cheap to me and massive
Looks cheaply made
Not a good quality
Large for table settings
Very Large
These are huge
very thin
Not the colour I ordered
Smells weird and it looks cheap
Love
Love these matts really good quality
Great shimmery gold colour and great quality, Exceeded expectations
Good quality
A striking design
very happy with them makes the table look so elegant
An elegant table setting
Excellent value
Good value for money
Great value for a set that looks far more expensive than it is
Easy to clean
Cleanup is a breeze since they are completely washable—a quick wipe with a damp cloth is all it takes to keep them looking brand new
Wiped clean well
Good colour
lovely sets color
the Gold colour is lovely
Return
4.3% Return rate 65% Fixable by listing
Large for table settings
Very Large
These are huge
Look cheap to me and massive
Looks cheaply made
Not a good quality
Not the colour I ordered
Product is misleading
Smells weird and it looks cheap
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Placemats questions
Answered from the same tracked data.









