gold placemats
Skip itSoft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good740.81avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.05avg listing price — sweet spot $15–$100
Price range
Good£4.33–£25.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£38K£38K/yr · 139K searches
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, gold placemats is a £38K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
gold placemats market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #620
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 19.3%
- Avg brand age
- 29 months
- Avg seller age
- 213 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
50
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
32%
Top 20: 72%
Open market
53%
- HEYOMART10%
- Snowkingdom8%
- MI CASA8%
- Lyellfe8%
- Tarklanda7%
- Penguin Home7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 24.5×
Top gold placemats search terms
- gold placemats76K/yr
- gold place mats20K/yr
- gold placemats and coasters14K/yr
- gold table mats18K/yr
- beaded placemats7K/yr
- gold placemats set of 65K/yr
Top gold placemats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lyellfe Set of 10 Gold Pressed Vinyl Placemats 15 Inch Metallic Placemats with Coasters Non-Slip Washable PVC Chargers Placemat for Dining Table Wedding Holiday Party
Lyellfe£10.894.3★112 rev
50 Pieces Gold Paper Placemats Round 13.4 Inch Disposable Glitter Table Mats Decorative Place Mats for Dinning Table Wedding Banquet Home Banquet Christmas New Years Festive Party Birthday Holiday
Tarklanda£12.994.4★53 rev
MI CASA Round Placemats and Coasters Set of 6 Round Braided Woven Place Mats Washable Heat Resistant Table Mats for Kitchen Dining Table Home Restaurant Gold
MI CASA£11.154.0★562 rev
HEYOMART Round Placemats Table Mats Set of 6 Gold
HEYOMART£10.274.3★476 rev
Penguin Home Handcrafted Glass Beaded Round Placemats Coasters & Napkin Rings Set of 18 - Handmade Table Place Mats for Dining - 32 cm (13) Diameter (Gold)
Penguin Home£23.414.2★1,386 rev
Newest
by launch date
BSDLZCH 6 Pcs Gold Placemats and Coasters Set 38cm Round PVC
BSDLZCH£13.708 rev
Gold coasters Gold Placemats Set of 10 PVC Cup Coasters
HAOQIAGA£5.031 rev
Komforbaa Set of 4 Round Placemats 15inch diameter Vinyl Metallic Gold Placemats Wipeable Heat-Resistant Dining Table Mats for Party & Kitchen Reusable
komforbaa£12.283 rev
Bojueshaw 16PCS Disposable Gold Foil Placemats Round Metallic Mesh Table Mats for Dinner Parties Banquets and Events
Bojueshaw£4.8210 rev
HEYOMART Round Placemats Table Mats and Coasters Set of 6 Gold
HEYOMART£13.91476 rev
Trending
90-day click momentumBSDLZCH 6 Pcs Gold Placemats and Coasters Set 38cm Round PVC
BSDLZCH£13.704.2★
Gold coasters Gold Placemats Set of 10 PVC Cup Coasters
HAOQIAGA£5.034.0★
Snowkingdom 4 Pack Gold Placemats Metallic Pressed Vinyl Golden for Dinning Table Place Mats Round Floral Charger Decoration for Christmas Thanksgiving Holiday Wedding
Snowkingdom£8.244.5★
Placemats & Coaster Sets Heat Resistant Non-Slip Washable Mats (Gold)
TOPAHGOD£10.374.8★
50 Pieces Gold Paper Placemats Round 13.4 Inch Disposable Glitter Table Mats Decorative Place Mats for Dinning Table Wedding Banquet Home Banquet Christmas New Years Festive Party Birthday Holiday
Tarklanda£12.994.4★
What buyers say about gold placemats
What buyers praise and complain about, mined from review topics.What buyers love
“Love these matts really good quality”
“A striking design”
“Excellent value”
“Easy to clean”
“Good colour”
“As described”
“Nice size”
“Style to fit decor”
“They are plastic, and quite substantial”
“Washable and heat resistant as promised and they lie completley flat without curling at the edges”
What buyers complain about
“Look cheap to me and massive”
“Large for table settings”
“very thin”
“Not the colour I ordered”
“Smells weird and it looks cheap”
“Price doesn't justify 4 pieces of plastic polyester fabric”
“Price doesn't justify 4 pieces of plastic polyester fabric”
“Product is misleading”
Top return reasons
Common questions
- Is gold placemats profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 59 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the gold placemats niche?
- 42 brands and 50 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in gold placemats?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 4.3%.
- When does demand for gold placemats peak?
- Demand peaks in Nov–Dec; the busiest month runs 24.5× the quietest.
- What does it cost to enter the gold placemats niche?
- Listings span £4.33–£25.68; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 741 reviews — the moat a new listing must climb.