Skip to content

Gold Placemats

Fail

Demand is soft, at -37.8% this quarter, so Gold Placemats is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£38K/yr139K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
32%top-5 click share · 42 brands · 50 sellers

Flapen Score

Gold Placemats against its category

The dotted line is the Home & Garden average. Past it, Gold Placemats is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Placemats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Placemats 139K times last year and spent an estimated £38K. The top 5 brands take 40% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
2.2%
Market size, estimated
£38Ka year
Peak month
December24.5× the quietest month
Top search term
gold placemats76K searches a year

02 · Price

A sale here is worth £12.05.

Listings sell for £12.05 on average, from £4.33 to £25.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.05 that is £0 to £1K a year per listing.

Average price
£12.05under the $15 to $100 sweet spot
Price range
£4.33–£25.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #620 within Home Textiles. It carries 741 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
19.3%
Average rank
#620in Home Textiles
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
741per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gold Placemats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£751£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

50

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

32%

Top 20: 72%

Open market

53%

  • HEYOMART10%
  • Snowkingdom8%
  • MI CASA8%
  • Lyellfe8%
  • Tarklanda7%
  • Penguin Home7%

Demand

Gold Placemats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 24.5×

Search terms

Top Gold Placemats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold placemats76K/yr
  • gold place mats20K/yr
  • gold placemats and coasters14K/yr
  • gold table mats18K/yr
  • beaded placemats7K/yr
  • gold placemats set of 65K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Placemats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.19

Look cheap to me and massive

Looks cheaply made

Not a good quality

Size-Overall27%−0.13

Large for table settings

Very Large

These are huge

Thickness9%−0.04

very thin

Color9%−0.01

Not the colour I ordered

Smell5%−0.07

Smells weird and it looks cheap

Love

Quality-Overall37%−0.19

Love these matts really good quality

Great shimmery gold colour and great quality, Exceeded expectations

Good quality

Design-Overall10%+1.59

A striking design

very happy with them makes the table look so elegant

An elegant table setting

Value For Money10%+0.93

Excellent value

Good value for money

Great value for a set that looks far more expensive than it is

Ease Of Cleaning9%+0.56

Easy to clean

Cleanup is a breeze since they are completely washable—a quick wipe with a damp cloth is all it takes to keep them looking brand new

Wiped clean well

Color8%−0.01

Good colour

lovely sets color

the Gold colour is lovely

Return

4.3% Return rate 65% Fixable by listing

Size-Overall33%▅▆█▇█▇

Large for table settings

Very Large

These are huge

Quality-Overall19%█▃▇▅▄▃

Look cheap to me and massive

Looks cheaply made

Not a good quality

Color13%█▃▄▆▂▆

Not the colour I ordered

Advertised Vs Actual Product6%▆█▄█▃▄

Product is misleading

Smell3%█▇▃▃█▁

Smells weird and it looks cheap

FAQ

Common Gold Placemats questions

Answered from the same tracked data.