gold photo frame
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good£3.93–£28.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.79avg listing price — sweet spot $15–$100
Review moat
Okay1,791.81avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 285K searches
According to Flapen's Amazon United Kingdom niche tracking, gold photo frame is a £48K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
gold photo frame market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £47K–£59K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #353
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 2.5%
- Avg brand age
- 31 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
33
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
29%
Top 20: 70%
Open market
41%
- Aryllis14%
- Icona Bay13%
- GorYeeFine12%
- Scholar Tree9%
- Feihorrm6%
- Frame Company5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top gold photo frame search terms
- gold picture frames63K/yr
- gold photo frame52K/yr
- gold frame45K/yr
- gold photo frames35K/yr
- gold frames29K/yr
- gold picture frame21K/yr
- gold photo frame 6x413K/yr
- photo frame gold8K/yr
- picture frames gold6K/yr
- brass photo frame6K/yr
Top gold photo frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Icona Bay - 6x4 inch Picture Frames - Gold 6 Pack - Beautifully Detailed Moulding - Contemporary Picture Frame Set - Wall Mount or Table Top - Inspirations Collection
Icona Bay£10.654.5★8,698 rev
Aryllis Vintage 6x4 Photo Frame Ornate Gold Free-standing & Wall Mountable Premium Picture Frame with Perspex Front
Aryllis£7.524.3★500 rev
Aryllis Vintage A4 Photo Frame Ornate Gold Free-standing & Wall Mountable Premium Picture Frame with Perspex Front
Aryllis£11.874.3★500 rev
Scholar Tree Gold Picture Frame A4 with Mount Set of 3 A4 Frame A4 Picture Frame Freestanding and Wall Mountable
Scholar Tree£11.974.3★769 rev
Gold 4x6 Floating Frame Set of 2 For Photo Sizes (2x3 3.5x5) Beautiful Metal Beaded Edge Frames Adjustable Tabletop/Shelf Photo Frame Classy Gift Choice for Wedding Home Decor
GorYeeFine£9.283.9★18 rev
Newest
by launch dateGold 4x6 Floating Frame Set of 2 For Photo Sizes (2x3 3.5x5) Beautiful Metal Beaded Edge Frames Adjustable Tabletop/Shelf Photo Frame Classy Gift Choice for Wedding Home Decor
GorYeeFine£9.2818 rev
Gold 5x7 Floating Picture Frame Set of 2 For Photo Sizes (3.5x5 4x6) Beautiful Metal Beaded Photo Frames Adjustable Tabletop/Shelf Photo Frame Classy Gift Choice for Wedding Birthday Decor
GorYeeFine£13.1918 rev
Gold 4x6 Floating Picture Frame 2pack for Photo Size (2x3 3.5x5) Adjustable Tabletop/Shelf floating Frame Classy Metal Gift Frames for Wedding Christmas Birthady Home or Office Decor.
GorYeeFine£11.8019 rev
Gold Photo Frame Picture Frame Plain Metal Golden Finish and Tarnish Protected for Wedding Picture or Family Photos (6x4)
Fabian Clarke London£6.9933 rev
Aryllis A4 Gold Picture Frame Manufactured in the UK Ornate Vintage Wall Mountable Photo Frame with Perspex Front
Aryllis£7.0465 rev
Trending
90-day click momentum
Gold Picture Frames Double-Sided 6-Pack A6 Acrylic Table Number Holders Clear Easel Stands for Signs Gold Frames for Wedding Table Numbers Menu Holders and Photo Displays for Events and Décor
Dasher Products£19.284.5★
Gold 5x7 Floating Picture Frame Set of 2 For Photo Sizes (3.5x5 4x6) Beautiful Metal Beaded Photo Frames Adjustable Tabletop/Shelf Photo Frame Classy Gift Choice for Wedding Birthday Decor
GorYeeFine£13.193.9★
Modern Gold A5 Photo Frame for A5 (15 x 21cm) Photos or Pictures Plexi Glass Freestanding or Wall Mounted Landscape or Portrait
Home Selections£4.694.3★
Aryllis A4 Gold Picture Frame Manufactured in the UK Ornate Vintage Wall Mountable Photo Frame with Perspex Front
Aryllis£7.044.3★
Gold 4x6 Floating Frame Set of 2 For Photo Sizes (2x3 3.5x5) Beautiful Metal Beaded Edge Frames Adjustable Tabletop/Shelf Photo Frame Classy Gift Choice for Wedding Home Decor
GorYeeFine£9.283.9★
What buyers say about gold photo frame
What buyers praise and complain about, mined from review topics.What buyers love
“Elegant frame”
“Good price”
“Well made and functional”
“As described”
“however it stands up firmly with no issues”
“Pretty”
“Look classy”
“the photos fit perfectly”
“Love the look of this”
“It really fits the bill”
What buyers complain about
“Two frames arrived damaged”
“Plastic not glass”
“The price is absurd”
“the quality is a bit cheap at this price point”
“Its very light and flimsy,”
“Broken”
“theyre a different colour than in the picture theyre more orange/bronze”
“No frills, very plain”
“therefore totally unusable for display”
“slight scratches on frame”
Top return reasons
Common questions
- Is gold photo frame profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 58 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the gold photo frame niche?
- 27 brands and 33 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in gold photo frame?
- Top complaints mined from reviews: Frame Quality, Material Quality, Value For Money. The return rate is 2.0%.
- When does demand for gold photo frame peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the gold photo frame niche?
- Listings span £3.93–£28.23; the average listing price is £11.79 (sweet spot $15–$100). The average incumbent carries 1,792 reviews — the moat a new listing must climb.