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Gold Photo Frame

a small market ($48K/yr) — Gold Photo Frame doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51

Market size 12Growth 14Conversion 18Competition 86Returns 75Price range 54Avg price 48Brand share 81Review moat 47Quality gap 75
This niche Category average · 5,777 niches

Is Gold Photo Frame profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gold Photo Frame is a £48K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 49/100.

Gold Photo Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.1% over the last 90 days and 1.4% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr5K
Search volume / yr-21.1%285K
Conversion rate1.4%
Avg price£11.79

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers27 · 33
Top-5 product click share29%
Open market46%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 58 products

Sponsored placement90%
New entrants (1y)12· 0 succeeded
Avg rating4.3★
Avg reviews1,792

Top Gold Photo Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

33

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

29%

Top 20: 70%

Open market

41%

  • Aryllis14%
  • Icona Bay13%
  • GorYeeFine12%
  • Scholar Tree9%
  • Feihorrm6%
  • Frame Company5%

Gold Photo Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume285KCVR1.4%Products58Brands27Top 5 Brands54%OOS Rate2.5%Rating4.3★Reviews1,792Avg BSR#353
7K5KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Gold Photo Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gold picture frames63K/yr
  • gold photo frame52K/yr
  • gold frame45K/yr
  • gold photo frames35K/yr
  • gold frames29K/yr
  • gold picture frame21K/yr
  • gold photo frame 6x413K/yr
  • photo frame gold8K/yr
  • picture frames gold6K/yr
  • brass photo frame6K/yr

What reviews say buyers love and hate about Gold Photo Frame

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Frame Quality37%

Elegant frame

Value For Money24%

Good price

Quality-Overall17%

Well made and functional

Advertised Vs Actual Product4%

As described

Strength2%

however it stands up firmly with no issues

What buyers complain about

78% of reviews
Frame Quality21%

Two frames arrived damaged

Material Quality14%

Plastic not glass

Value For Money13%

The price is absurd

Quality-Overall12%

the quality is a bit cheap at this price point

Strength6%

Its very light and flimsy,

Gold Photo Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

49%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Frame Quality
28%
3Quality-Overall
10%
4Color
7%
5Advertised Vs Actual Product
3%

Common Gold Photo Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gold Photo Frame 49/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 58 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -21.1% over the last 90 days.
Search demand for Gold Photo Frame on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.