Gold Photo Frame
FailShoppers spend only $48K a year here, so Gold Photo Frame is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £48K/yr285K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 29%top-5 click share · 27 brands · 33 sellers
Flapen Score
Gold Photo Frame against its category
The dotted line is the Home & Garden average. Past it, Gold Photo Frame is stronger. Inside it, weaker.
Market
The Gold Photo Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gold Photo Frame 285K times last year and spent an estimated £48K. The top 5 brands take 54% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 285K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £48Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- gold picture frames63K searches a year
02 · Price
A sale here is worth £11.79.
Listings sell for £11.79 on average, from £3.93 to £28.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.79 that is £0 to £1K a year per listing.
- Average price
- £11.79under the $15 to $100 sweet spot
- Price range
- £3.93–£28.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #353 within Photo Albums, Frames & Accessories. It carries 1,792 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 98%
- Out of stock, average day
- 2.5%
- Average rank
- #353in Photo Albums, Frames & Accessories
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,792per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Gold Photo Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Icona Bay - 6x4 inch Picture Frames - Gold 6 Pack - Beautifully Detailed Moulding - Contemporary Picture Frame Set - Wall Mount or Table Top - Inspirations Collection
- Price
- £10.65
- Rating
- 4.5/5
- Reviews
- 8,698
- Age
- 7y ago
Aryllis Vintage 6x4 Photo Frame Ornate Gold Free-standing & Wall Mountable Premium Picture Frame with Perspex Front
- Price
- £7.52
- Rating
- 4.3/5
- Reviews
- 500
- Age
- 2y ago
Aryllis Vintage A4 Photo Frame Ornate Gold Free-standing & Wall Mountable Premium Picture Frame with Perspex Front
- Price
- £11.87
- Rating
- 4.3/5
- Reviews
- 500
- Age
- 2y ago
Scholar Tree Gold Picture Frame A4 with Mount Set of 3 A4 Frame A4 Picture Frame Freestanding and Wall Mountable
- Price
- £11.97
- Rating
- 4.3/5
- Reviews
- 769
- Age
- 1y ago
Gold 4x6 Floating Frame Set of 2 For Photo Sizes (2x3 3.5x5) Beautiful Metal Beaded Edge Frames Adjustable Tabletop/Shelf Photo Frame Classy Gift Choice for Wedding Home Decor
- Price
- £9.28
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 8mo ago
Trending
90-day click momentum
Gold Picture Frames Double-Sided 6-Pack A6 Acrylic Table Number Holders Clear Easel Stands for Signs Gold Frames for Wedding Table Numbers Menu Holders and Photo Displays for Events and Décor
- Price
- £19.28
- Rating
- 4.5/5
- Reviews
- 883
- Age
- 4y ago
Gold 5x7 Floating Picture Frame Set of 2 For Photo Sizes (3.5x5 4x6) Beautiful Metal Beaded Photo Frames Adjustable Tabletop/Shelf Photo Frame Classy Gift Choice for Wedding Birthday Decor
- Price
- £13.19
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 8mo ago
Modern Gold A5 Photo Frame for A5 (15 x 21cm) Photos or Pictures Plexi Glass Freestanding or Wall Mounted Landscape or Portrait
- Price
- £4.69
- Rating
- 4.3/5
- Reviews
- 178
- Age
- 1y ago
Aryllis A4 Gold Picture Frame Manufactured in the UK Ornate Vintage Wall Mountable Photo Frame with Perspex Front
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago
Gold 4x6 Floating Frame Set of 2 For Photo Sizes (2x3 3.5x5) Beautiful Metal Beaded Edge Frames Adjustable Tabletop/Shelf Photo Frame Classy Gift Choice for Wedding Home Decor
- Price
- £9.28
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 8mo ago
Newest
by launch dateGold 4x6 Floating Frame Set of 2 For Photo Sizes (2x3 3.5x5) Beautiful Metal Beaded Edge Frames Adjustable Tabletop/Shelf Photo Frame Classy Gift Choice for Wedding Home Decor
- Price
- £9.28
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 8mo ago
Gold 5x7 Floating Picture Frame Set of 2 For Photo Sizes (3.5x5 4x6) Beautiful Metal Beaded Photo Frames Adjustable Tabletop/Shelf Photo Frame Classy Gift Choice for Wedding Birthday Decor
- Price
- £13.19
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 8mo ago
Gold 4x6 Floating Picture Frame 2pack for Photo Size (2x3 3.5x5) Adjustable Tabletop/Shelf floating Frame Classy Metal Gift Frames for Wedding Christmas Birthady Home or Office Decor.
- Price
- £11.80
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 8mo ago
Gold Photo Frame Picture Frame Plain Metal Golden Finish and Tarnish Protected for Wedding Picture or Family Photos (6x4)
- Price
- £6.99
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago
Aryllis A4 Gold Picture Frame Manufactured in the UK Ornate Vintage Wall Mountable Photo Frame with Perspex Front
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
33
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
29%
Top 20: 70%
Open market
41%
- Aryllis14%
- Icona Bay13%
- GorYeeFine12%
- Scholar Tree9%
- Feihorrm6%
- Frame Company5%
Demand
Gold Photo Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Gold Photo Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold picture frames63K/yr
- gold photo frame52K/yr
- gold frame45K/yr
- gold photo frames35K/yr
- gold frames29K/yr
- gold picture frame21K/yr
- gold photo frame 6x413K/yr
- photo frame gold8K/yr
- picture frames gold6K/yr
- brass photo frame6K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Photo Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Two frames arrived damaged
Glass on frames broken
Cracked frame
Plastic not glass
Cheap rubbish the glass bit is plastic,very dissappointed
cheap quality - plastic instead of glass
The price is absurd
probably worth no more than 50p
feels lot more expensive than it is
the quality is a bit cheap at this price point
Low quality
Overall, not the quality I expected
Its very light and flimsy,
The frames feel quite flimsy
Flimsy, misshapen and not a true gold finish
Love
Elegant frame
Lovely frame
Beautiful frame
Good price
fair price
Excellent value for money
Well made and functional
Superb 💪👌💯 Really solidly manufactured, no flaws whatsoever
Excellent quality
As described
Exactly what I wanted
exactly what I wanted
however it stands up firmly with no issues
Thanks nice and sturdy
Seems strong
Return
2.0% Return rate 49% Fixable by listing
Two frames arrived damaged
Glass on frames broken
Cracked frame
the quality is a bit cheap at this price point
Low quality
Overall, not the quality I expected
theyre a different colour than in the picture theyre more orange/bronze
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Photo Frame questions
Answered from the same tracked data.