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Gold Photo Frame

Fail

Shoppers spend an estimated $48K a year here, so Gold Photo Frame is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£48K/yr285K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
29%top-5 click share · 27 brands · 33 sellers

Flapen Score

Gold Photo Frame against its category

The dotted line is the Home & Garden average. Past it, Gold Photo Frame is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Photo Frame 285K times last year and spent an estimated £48K. The top 5 brands take 54% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
1.4%
Market size, estimated
£48Ka year
Peak month
December1.5× the quietest month
Top search term
gold picture frames63K searches a year

02 · Price

A sale here is worth £11.79.

Listings sell for £11.79 on average, from £3.93 to £28.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.79 that is £0 to £1K a year per listing.

Average price
£11.79under the $15 to $100 sweet spot
Price range
£3.93–£28.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #353 within Photo Albums, Frames & Accessories. It carries 1,792 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#353in Photo Albums, Frames & Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,792per listing
Listings tracked
58

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Gold Photo Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

33

Est. top-5 brand share

54%

Top 20: 95%

Est. top-5 click share

29%

Top 20: 70%

Open market

41%

  • Aryllis14%
  • Icona Bay13%
  • GorYeeFine12%
  • Scholar Tree9%
  • Feihorrm6%
  • Frame Company5%

Demand

Gold Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gold Photo Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gold picture frames63K/yr
  • gold photo frame52K/yr
  • gold frame45K/yr
  • gold photo frames35K/yr
  • gold frames29K/yr
  • gold picture frame21K/yr
  • gold photo frame 6x413K/yr
  • photo frame gold8K/yr
  • picture frames gold6K/yr
  • brass photo frame6K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Photo Frame

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Frame Quality”
21%of negative reviews mention “Frame Quality”
2.0%of orders come back
“Two frames arrived damaged”
A buyer, on “Frame Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Photo Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data