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Gold Pens Metallic

Fail

Prices span $2.92–$14.68, mostly outside the sweet spot, so Gold Pens Metallic is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£127K/yr126K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
71%top-5 click share · 9 brands · 56 sellers

Flapen Score

Gold Pens Metallic against its category

The dotted line is the Home & Garden average. Past it, Gold Pens Metallic is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Pens Metallic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Pens Metallic 126K times last year and spent an estimated £127K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
18.0%
Market size, estimated
£127Ka year
Peak month
December4.4× the quietest month
Top search term
silver pen31K searches a year

02 · Price

A sale here is worth £5.61.

Listings sell for £5.61 on average, from £2.92 to £14.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.61 that is £6K to £7K a year per listing.

Average price
£5.61under the $15 to $100 sweet spot
Price range
£2.92–£14.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #102 within Drawing. It carries 4,482 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#102in Drawing
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,482per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gold Pens Metallic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

56

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Sharpie62%
  • ARTISTRO17%
  • STAEDTLER6%
  • STATIONERY ISLAND5%
  • Stylo2%
  • Drawlish2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Gold Pens Metallic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Gold Pens Metallic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver pen31K/yr
  • silver sharpie16K/yr
  • gold and silver pens17K/yr
  • silver marker pen9K/yr
  • silver permanent marker pen7K/yr
  • metallic sharpie pens9K/yr
  • silver sharpie pen5K/yr
  • silver pens5K/yr
  • sharpie metallic pens4K/yr
  • metallic sharpie3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Pens Metallic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.12

Did not work

Didn't work properly

Not many worked

Dry/Empty Ink13%−0.10

Dried out pen

dried ink and run out in 20 minutes

It was dried up

Color9%−0.06

I don't like the colours they are more yellow than gold

Just got dull watery grey

White is rubbish

Durability9%−0.03

Dead on first day

It doesnt last long

005 stopped working after just one use

Nib/Tip Quality7%−0.03

Bone dry and dissapearing nibs

the fine nib has just stopped working

Beutlful pens only down fall is the thin tip could be a bit thinner

Love

Value For Money19%+1.07

Great value

Good price

Worth money

Quality-Overall17%+0.37

theyre a good set

Fantastic quality

Great Product

Color10%−0.06

Colours are nice

The colours are really shiny

Great colours

Ease Of Use9%+0.97

Easy to use

Easy to apply

Very handy

Pen/Pencil Quality6%+0.31

Good pens

Great quality pens that are easy to use with pigmented colours

Great pens did exactly as advertised

Return

0.4% Return rate 27% Fixable by listing

Functionality-Overall20%███▃▅▆

Did not work

Didn't work properly

Not many worked

Color15%▃▅▃▆█▆

I don't like the colours they are more yellow than gold

Just got dull watery grey

White is rubbish

Dry/Empty Ink13%▆▇▂▃██

Dried out pen

dried ink and run out in 20 minutes

It was dried up

Advertised Vs Actual Product5%▁▃▆█▂▄
Moist/Dry5%▅▁█▃▂▂

FAQ

Common Gold Pens Metallic questions

Answered from the same tracked data.