Is gold pen profitable to sell on Amazon United Kingdom?

The niche generates £259K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (45/100).

How competitive is the gold pen niche?

8 brands and 52 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in gold pen?

Top complaints mined from reviews: Functionality-Overall, Dry/Empty Ink, Durability. The return rate is 0.4%.

When does demand for gold pen peak?

Demand peaks in Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the gold pen niche?

Listings span £2.61–£14.68; the average listing price is £5.24 (sweet spot $15–$100). The average incumbent carries 6,269 reviews — the moat a new listing must climb.

gold pen

Skip it

Prices mostly outside the sweet spot ($2.61–$14.68) — this niche doesn't clear our bar today.

Conversion

Incredible17.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£259K

£259K/yr · 290K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Review moat

Bad6,269.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.24

avg listing price — sweet spot $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad£2.61–£14.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, gold pen is a £259K/yr Amazon United Kingdom market (290K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

gold pen market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: £262K–£314K; units × avg price
Conversion rate: 17.0%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 3.1%
Avg brand age: 42 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Sharpie53%
ARTISTRO27%
STAEDTLER8%
STATIONERY ISLAND5%
JusArt3%
Drawlish2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -0.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.1×

Open Trend

Top gold pen search terms

gold pen84K/yr -0.5%11.6% conv.
silver pen31K/yr +4.9%13.6% conv.
gold pens metallic29K/yr -11.4%15.0% conv.
gold sharpie17K/yr +10.8%20.3% conv.
silver sharpie16K/yr +18.5%18.7% conv.
gold marker pen18K/yr -5.8%14.3% conv.
silver paint pen9K/yr -6.9%6.1% conv.
gold permanent marker pen9K/yr +4.5%11.5% conv.
silver marker pen9K/yr -6.8%14.8% conv.
silver permanent marker pen7K/yr +12.4%13.2% conv.

All search terms

Top gold pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sharpie Permanent Markers | Fine Point for Bold Details | Assorted Metallic Colours | 3 Marker Pens

Sharpie£3.074.5★9,666 rev

Sharpie Metallic Permanent Markers | Fine Point for Bold Details | Gold | 1 Marker Pen

Sharpie£2.614.5★9,666 rev

Sharpie Metallic Permanent Marker | Fine Tip | Silver | 1 Count

Sharpie£2.924.5★9,666 rev

ARTISTRO 2 Gold Metallic Acrylic Paint Pens for Rock Ceramic Wood Glass Metal Fabric Plastic - 0.7mm Extra-Fine Tip Paint Markers - Ideal for Scrapbooking DIY Crafts & Art Projects

ARTISTRO£5.374.2★4,925 rev

STAEDTLER 8323-S BK2 Metallic Marker Pens - Gold/Silver (Pack of 2)

STAEDTLER£3.394.6★8,665 rev

Newest

by launch date

JusArt Gold Pens with 0.4mm 0.5mm & 1.0mm Assorted Tips Opaque Gold Ink Pens for Writing Black Paper Journaling Drawing & DIY Crafts Ideal Drawing Pens for Artists & Art Supplies 3 Pack

JusArt£4.81378 rev

10mo ago

ARTISTRO 5 Gold Acrylic Paint Pens for Rock Painting Stone Ceramic Glass Wood Tire Fabric Metal Canvas - Set of 5 Paint Markers Water-Based - Extra-Fine Tip

ARTISTRO£6.2319,407 rev

12mo ago

ARTISTRO 5 Gold Acrylic Paint Pens Dual Tip (Brush & Fine) Markers for Fabric Canvas Rock Glass Wood Calligraphy Scrapbook Supplies DIY & Gift for Kids Teens - Art Set

ARTISTRO£6.406,892 rev

12mo ago

ARTISTRO Permanent Marker - Waterproof Markers for Tire Fabric Rocks Glass Ceramic Wood Paper - Oil Based Paint Pens 2 Silver Extra-Fine Tip

ARTISTRO£4.99834 rev

1y ago

STATIONERY ISLAND Acrylic Paint Pens 12 PCS Metallic Gold Silver White Black Dual Tip Fine & Brush Markers Water Based for Rock Glass Ceramic Wood Metal DIY & Halloween Crafts

STATIONERY ISLAND£4.862,878 rev

1y ago

What buyers say about gold pen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“theyre a good set”

Value For Money16%

“Good price”

Ease Of Use10%

“Easy to use”

Color9%

“Brilliant colour”

Pen/Pencil Quality6%

“Good pens”

Writing Experience5%

“They write beautifully”

Advertised Vs Actual Product4%

“Worked well, as promised”

Sharpness3%

“Sharpies”

Durability2%

“still hasnt run out”

Drawing Experience2%

“Granddaughter had a great time giving her drawings blonde highlights”

What buyers complain about

Functionality-Overall11%

“Did not work”

Dry/Empty Ink10%

“Dried out pen”

Durability9%

“Dead on first day”

Quality-Overall8%

“Absolutely rubbish”

Color7%

“Just got dull watery grey”

Nib/Tip Quality6%

“The nibs are not as fine as I need”

Ink Leakage4%

“The gold is spewing ink all over”

Value For Money4%

“A complete waste of money”

Drying Time4%

“They couldnt draw a line longer than an inch before going dry”

Moist/Dry3%

“one arrived completely dried out”

Top return reasons

Functionality-Overall21%

Color16%

Dry/Empty Ink8%

Quality-Overall5%

Compatibility-Overall5%

Writing Experience4%

Nib/Tip Quality4%

Size-Overall4%