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Gold Pen

Fail

Prices span $2.61–$14.68, mostly outside the sweet spot, so Gold Pen is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£259K/yr290K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
62%top-5 click share · 8 brands · 52 sellers

Flapen Score

Gold Pen against its category

The dotted line is the Home & Garden average. Past it, Gold Pen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Pen 290K times last year and spent an estimated £259K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
17.0%
Market size, estimated
£259Ka year
Peak month
December3.1× the quietest month
Top search term
gold pen84K searches a year

02 · Price

A sale here is worth £5.24.

Listings sell for £5.24 on average, from £2.61 to £14.68. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £5.24 that is £10K to £13K a year per listing.

Average price
£5.24under the $15 to $100 sweet spot
Price range
£2.61–£14.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #32 within Drawing. It carries 6,269 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#32in Drawing
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,269per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Gold Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£78K£104K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

52

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

3%

  • Sharpie53%
  • ARTISTRO27%
  • STAEDTLER8%
  • STATIONERY ISLAND5%
  • JusArt3%
  • Drawlish2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Gold Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.1×

Search terms

Top Gold Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold pen84K/yr
  • silver pen31K/yr
  • gold pens metallic29K/yr
  • gold sharpie17K/yr
  • silver sharpie16K/yr
  • gold marker pen18K/yr
  • silver paint pen9K/yr
  • gold permanent marker pen9K/yr
  • silver marker pen9K/yr
  • silver permanent marker pen7K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.09

Did not work

Didn't work properly

Not many worked

Dry/Empty Ink10%−0.08

Dried out pen

dried ink and run out in 20 minutes

It was dried up

Durability9%−0.05

Dead on first day

but certainly it does not last

Stopped working less than 3 times of using this

Quality-Overall8%+0.95

Absolutely rubbish

Not as good quality as I thought the would be the gold is not as shiny

Bad quality

Color7%−0.04

Just got dull watery grey

I don't like the colours they are more yellow than gold

the colour is darker than I wanted

Love

Quality-Overall20%+0.95

theyre a good set

Excellent quality

Great Product

Value For Money16%+0.98

Good price

Worth money

Great value

Ease Of Use10%+0.85

Easy to use

Easy to apply

Very handy

Color9%−0.04

Brilliant colour

Great colours

The colours are really shiny

Pen/Pencil Quality6%+0.38

Good pens

Great quality pens that are easy to use with pigmented colours

These pens are good quality

Return

0.4% Return rate 33% Fixable by listing

Functionality-Overall21%█▆▆▄▅▇

Did not work

Didn't work properly

Not many worked

Color16%▄▇▄▆█▇

Just got dull watery grey

I don't like the colours they are more yellow than gold

the colour is darker than I wanted

Dry/Empty Ink8%▆█▂▄▆▆

Dried out pen

dried ink and run out in 20 minutes

It was dried up

Quality-Overall5%▁▃▄▇▆█

Absolutely rubbish

Not as good quality as I thought the would be the gold is not as shiny

Bad quality

Compatibility-Overall5%█▂▄▄▃▂

FAQ

Common Gold Pen questions

Answered from the same tracked data.