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Gold Pen

Fail

Prices span $2.61–$14.68, mostly outside the sweet spot, so Gold Pen is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£259K/yr290K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
62%top-5 click share · 8 brands · 52 sellers

Flapen Score

Gold Pen against its category

The dotted line is the Home & Garden average. Past it, Gold Pen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Pen 290K times last year and spent an estimated £259K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
17.0%
Market size, estimated
£259Ka year
Peak month
December3.1× the quietest month
Top search term
gold pen84K searches a year

02 · Price

A sale here is worth £5.24.

Listings sell for £5.24 on average, from £2.61 to £14.68. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £5.24 that is £10K to £13K a year per listing.

Average price
£5.24under the $15 to $100 sweet spot
Price range
£2.61–£14.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #32 within Drawing. It carries 6,269 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#32in Drawing
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,269per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Gold Pen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£78K£104K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

52

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

3%

  • Sharpie53%
  • ARTISTRO27%
  • STAEDTLER8%
  • STATIONERY ISLAND5%
  • JusArt3%
  • Drawlish2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Gold Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.1×

Search terms

Top Gold Pen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gold pen84K/yr
  • silver pen31K/yr
  • gold pens metallic29K/yr
  • gold sharpie17K/yr
  • silver sharpie16K/yr
  • gold marker pen18K/yr
  • silver paint pen9K/yr
  • gold permanent marker pen9K/yr
  • silver marker pen9K/yr
  • silver permanent marker pen7K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Pen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gold Pen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data