gold leaf
Skip itPrices mostly outside the sweet spot ($4.26–$15.67) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,383.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£156K£156K/yr · 181K searches
Avg price
Okay£9.16avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Price range
Bad£4.26–£15.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gold leaf is a £156K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
gold leaf market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £137K–£183K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.3%
- Avg brand age
- 30 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
12
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
12%
- KraftiSky47%
- xQzit12%
- YumCraft12%
- Gruvox8%
- Wadities5%
- Vividye4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top gold leaf search terms
- gold leaf sheets83K/yr
- gold leaf66K/yr
- gold foil22K/yr
- gold foil sheets10K/yr
Top gold leaf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KraftiSky Gold Leaf Sheets - 100 Gold Foil Sheets - 14 x 14 cm Multipurpose Gold Leaf for Nails Art & DIY Projects Picture Frames Home Walls Interior and Multi Artistic Decoration (Foil)
KraftiSky£4.864.5★3,420 rev
Gold Leaf Gilding Adhesive Set 200ml - 100ml Water-Based Glue 100ml Gloss Varnish 100 Gold Foil Sheets Brush & Gilding Materials Fast Dry for Art Craft Creation Jewelry Furniture Decoration
YumCraft£10.474.5★71 rev
xQzit 200 PCS Gold Leaf Sheets | 14x14cm Gold Foil Sheets for Gilding Nails Art & DIY Crafts | Gold Foil Paper Ideal for Furniture Home Decoration & Canvas Projects
xQzit£7.744.5★1,379 rev
200 Gold Leaf Sheets for Crafts & DIY Projects Artistic Decoration (Gold)
Gruvox£5.134.2★53 rev
Wadities Gold Leaf Gilding Adhesive Set 100ml Water Based Metal Leaf Glue and 100ml Varnish Gold Leaf Sheets 100 pcs 2 Brushes for Craft Painting and Arts
Wadities£15.674.6★2,196 rev
Newest
by launch date
Gilding Adhesive Set TUFINEIN 3.53oz/100ml Water Based Adhesive and Varnish Gold Leaf and Champagne Gold Foil Gilding Kit Furniture & Crafts Decoration Art Painting DIY Decorative Painting
Tufinein£14.84510 rev
Gold Leaf Gilding Adhesive Set - 100ml Water Based Glue & 100ml Protective Varnish Gold Leaf Sheets 100pcs Fast dry Gilding Adhesive for Art Crafts jewelry Furniture and Painting Long-Lasting
Vividye£10.7482 rev
Gold Leaf Gilding Adhesive Set 200ml - 100ml Water-Based Glue 100ml Gloss Varnish 100 Gold Foil Sheets Brush & Gilding Materials Fast Dry for Art Craft Creation Jewelry Furniture Decoration
YumCraft£10.4771 rev
200 Gold Leaf Sheets for Crafts & DIY Projects Artistic Decoration (Gold)
Gruvox£5.1353 rev
SUPERFINDINGS 8m Hot Foil Roll Heat Transfer Foil Paper 19.3cm Wide Transfer Foil Roll Golden Metallic Hot Foil Stamping Roll for Foil Quill/Heat Foil Pen Scrapbooking Craft Projects
SUPERFINDINGS£5.41166 rev
Trending
90-day click momentum
Gold Leaf Kit Gilding Adhesive 200ml Set with Water Based Gold Leaf Adhesive and Protective Varnish Gold Leaf Sheets 100 pc 2 Brushes 1 Spray Can for Craft Painting and Arts (ANZ-G-03)
ANRZO£11.244.4★
Gold Leaf Gilding Adhesive Set 200ml - 100ml Water-Based Glue 100ml Gloss Varnish 100 Gold Foil Sheets Brush & Gilding Materials Fast Dry for Art Craft Creation Jewelry Furniture Decoration
YumCraft£10.474.5★
KraftiSky Gold Leaf Sheets - 100 Gold Foil Sheets - 14 x 14 cm Multipurpose Gold Leaf for Nails Art & DIY Projects Picture Frames Home Walls Interior and Multi Artistic Decoration (Foil)
KraftiSky£4.864.5★
Kuuqa 100 Pieces Imitation Gold Foil Sheets for Gilding Crafts and Gold Decoration
KUUQA£4.264.5★
SUPERFINDINGS 8m Hot Foil Roll Heat Transfer Foil Paper 19.3cm Wide Transfer Foil Roll Golden Metallic Hot Foil Stamping Roll for Foil Quill/Heat Foil Pen Scrapbooking Craft Projects
SUPERFINDINGS£5.413.4★
What buyers say about gold leaf
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality gold leaf kit”
“Easy to usr”
“the glue works well in its application”
“Good value”
“Did the job”
“follow the instructions and it really works”
“very happy with the finish”
“As durable as gold leaf can be I suppose”
“Pretty”
“adds a nice touch to decorations”
What buyers complain about
“adhesive/varnish brush stem continually fall out”
“These are very low quality”
“I didn't like the gold colour supplied so I bought a copper colour elsewhere”
“jammed solid a couple of times”
“Very hard to turn”
“just falls apart at the slightest movement”
Top return reasons
Common questions
- Is gold leaf profitable to sell on Amazon United Kingdom?
- The niche generates £156K/yr across 11 tracked products. 90-day search growth is -33.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the gold leaf niche?
- 10 brands and 12 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in gold leaf?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Color. The return rate is 0.8%.
- When does demand for gold leaf peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the gold leaf niche?
- Listings span £4.26–£15.67; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 1,383 reviews — the moat a new listing must climb.