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Gold Gel Pen

Fail

Prices span $2.58–$7.30, mostly outside the sweet spot, so Gold Gel Pen is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£26K/yr39K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
52%top-5 click share · 16 brands · 83 sellers

Flapen Score

Gold Gel Pen against its category

The dotted line is the Home & Garden average. Past it, Gold Gel Pen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Gel Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Gel Pen 39K times last year and spent an estimated £26K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
14.5%
Market size, estimated
£26Ka year
Peak month
December4.1× the quietest month
Top search term
gold gel pen13K searches a year

02 · Price

A sale here is worth £4.53.

Listings sell for £4.53 on average, from £2.58 to £7.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £4.53 that is £453 to £1K a year per listing.

Average price
£4.53under the $15 to $100 sweet spot
Price range
£2.58–£7.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£453–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #281 within Drawing. It carries 2,672 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#281in Drawing
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,672per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gold Gel Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

83

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

28%

  • JusArt17%
  • ARTISTRO15%
  • Tallon12%
  • uni-ball11%
  • Sharpie10%
  • STAEDTLER8%

Demand

Gold Gel Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Gold Gel Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold gel pen13K/yr
  • gold ink pen9K/yr
  • silver gel pen5K/yr
  • gold writing pen4K/yr
  • gold pens for writing9K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Gel Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability9%−0.07

Dead on first day

but certainly it does not last

Stopped working less than 3 times of using this

Dry/Empty Ink8%−0.08

Dried out pen

It was dried up

The inks are very slow to dry

Functionality-Overall8%−0.08

it doesnt work

Didn't work properly

Not many worked

Quality-Overall8%+0.73

Absolutely rubbish

Not as good quality as I thought the would be the gold is not as shiny

Bad quality

Color6%

White is rubbish

the colour is darker than I wanted

Just got dull watery grey

Love

Quality-Overall16%+0.73

Excellent quality

The pens themselves are good quality

theyre a good set

Value For Money14%+0.62

Good Value

Overall the price point is reasonable

Great value

Color10%

Brilliant colour

Their colors are vivid

Great colours

Writing Experience9%+0.92

Very nice to write with

Great writing pens

they write really smoothly

Ease Of Use7%+0.53

handy

Easy to use

easy to write with

Return

0.4% Return rate 31% Fixable by listing

Functionality-Overall20%█▇▆▄▆▇

it doesnt work

Didn't work properly

Not many worked

Color15%▅▅▄▅▅█

White is rubbish

the colour is darker than I wanted

Just got dull watery grey

Dry/Empty Ink8%▆█▁▅▅█

Dried out pen

It was dried up

The inks are very slow to dry

Compatibility-Overall6%█▄▅▃▃▃
Writing Experience5%▁█▇▄▂▅

FAQ

Common Gold Gel Pen questions

Answered from the same tracked data.