Gold Cutlery Sets
MaybeThe top 5 brands take only 52% of clicks. But demand is soft, at -23.5% this quarter, so Gold Cutlery Sets is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £111K/yr258K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 46%top-5 click share · 23 brands · 29 sellers
Flapen Score
Gold Cutlery Sets against its category
The dotted line is the Home & Garden average. Past it, Gold Cutlery Sets is stronger. Inside it, weaker.
Market
The Gold Cutlery Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gold Cutlery Sets 258K times last year and spent an estimated £111K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 258K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £111Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- gold cutlery set139K searches a year
02 · Price
A sale here is worth £17.22.
Listings sell for £17.22 on average, from £8.91 to £30.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £17.22 that is £2K to £4K a year per listing.
- Average price
- £17.22inside the $15 to $100 sweet spot
- Price range
- £8.91–£30.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #591 within Cutlery. It carries 805 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 26.1%
- Average rank
- #591in Cutlery
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 805per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Gold Cutlery Sets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
16-Piece Golden Silverware Cutlery Set Service for 4 Stainless Steel Flatware Set Including Spoons/Forks/Knives Tableware Utensil Set for Kitchen/Home/Restaurant Mirror Polished Dishwasher Safe
- Price
- £9.16
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 1y ago

24-Piece Cutlery Set Stainless Steel Flatware Set Tableware Silverware Set for 6 with Spoon Knife and Fork Set Service Dishwasher Safe/Easy Clean/Mirror Polished(Gold/700g/petite and Compact)
- Price
- £11.78
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 1y ago

Otto Koning Cutlery Set - 20-Piece Gold Knife and Fork Sets Stainless Steel Includes Spoons for 4 Elegant Mirror Polished Dishwasher Safe Optimal Grip Durable Modern Design
- Price
- £11.25
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 3y ago

Berglander 24-Piece Titanium Stainless Steel Cutlery Set Flatware Set for 6 Shiny Gold
- Price
- £18.49
- Rating
- 4.3/5
- Reviews
- 3,886
- Age
- 8y ago

Gold 32-Piece Cutlery Sets Gold Tableware Sets Includes Dinner Spoons and Fork Table Knives for Kitchen Eating Utensils Set Stainless Steel Silverware Sets for Home
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 1,106
- Age
- 9mo ago
Trending
90-day click momentum
Kyraton Gold Cutlery Set 24 Pieces Stainless Steel Flatware Set Titanium Plating Gold Silverware Set Strong Anti Rust Dishwasher Safe Tableware Set Serving 6 People.
- Price
- £10.89
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 5y ago

Russell Hobbs Vienna 16 Piece Cutlery Set 18/0 Stainless Steel Silverware Service for 4 Forks Knives Tablespoons and Teaspoons Dishwasher Safe Flatware Gold Satin Finish
- Price
- £17.59
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 5mo ago

Gold 32-Piece Cutlery Sets Gold Tableware Sets Includes Dinner Spoons and Fork Table Knives for Kitchen Eating Utensils Set Stainless Steel Silverware Sets for Home
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 1,106
- Age
- 9mo ago

24 Piece Gold Cutlery Set Luxury Stainless Steel Flatware Set Tableware Silverware Set for 6 with Spoon Knife and Fork Set Service Dishwasher Safe/Easy Clean/Mirror Polished/Heavy Duty
- Price
- £15.23
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 1y ago

Dicunoy 24 PCS Gold Cutlery Sets Gold Silverware Set with Forks and Spoons Stainless Steel Plated Cutlery Utensils with Storage Case for Wedding Festival Christmas Party Dinner Table Service of 6
- Price
- £16.28
- Rating
- 4.2/5
- Reviews
- 170
- Age
- 5y ago
Newest
by launch date
Russell Hobbs Vienna 16 Piece Cutlery Set 18/0 Stainless Steel Silverware Service for 4 Forks Knives Tablespoons and Teaspoons Dishwasher Safe Flatware Gold Satin Finish
- Price
- £17.59
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 5mo ago

Gold 32-Piece Cutlery Sets Gold Tableware Sets Includes Dinner Spoons and Fork Table Knives for Kitchen Eating Utensils Set Stainless Steel Silverware Sets for Home
- Price
- £16.04
- Rating
- 4.5/5
- Reviews
- 1,106
- Age
- 9mo ago

BEWOS 32 Pcs Stainless Steel Cutlery Set for 8 People - Gold Cutlery with Ergonomic Handle Gold Knife and Fork Sets Ideal for Family Dining Camping Mirror Polished & Dishwasher Safe
- Price
- £14.88
- Rating
- 4.4/5
- Reviews
- 1,764
- Age
- 1y ago

Pleafind Cutlery Set - 32 Piece Gold Cutlery Set for 8 People Stainless Steel Tableware Silverware Set with Spoon Knife and Fork Sets Mirror-Polished Dishwasher Safe
- Price
- £19.27
- Rating
- 4.4/5
- Reviews
- 603
- Age
- 1y ago

Hunnycook 32-Piece Gold Cutlery Set - Stainless Steel Cutlery Sets for 8 People Mirror Polished Gold Forks Knives and Spoons Set Dishwasher Safe Tableware Set for Kitchen Parties & Weddings
- Price
- £19.48
- Rating
- 4.3/5
- Reviews
- 1,586
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
29
Top-5 brand share
52%
Top 20: 97%
Top-5 click share
46%
Top 20: 85%
Open market
42%
- Berglander13%
- emayce12%
- BSDLZCH12%
- Otto Koning10%
- Dehov6%
- HaWare6%
Demand
Gold Cutlery Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Gold Cutlery Sets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold cutlery set139K/yr
- gold cutlery45K/yr
- cutlery set gold13K/yr
- gold knife and fork set13K/yr
- golden cutlery set6K/yr
- gold plated cutlery set8K/yr
- gold flatware set5K/yr
- brass cutlery set5K/yr
- cutlery gold4K/yr
- gold cutlery set for 6 people7K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Cutlery Sets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap and nasty
Bad quality
lower quality
need a new set as they have lost a lot of colour
Poor colour quality
the gold colours were all different
Don't put in dishwasher
not suitable for everyday use as they fade in the dishwasher
at this price they are going in the dishwasher
Gold colour not lasting
Within 2 months of occasional use, the gold started to come off
cheap material
They look so cheap and plasticky
Love
Good quality
good quality cutlery set
The quality feels solid
Well worth the money
Excellent value for money
Great for the price
still look brand new
they still look as good as new
Stunning and durable set
Just exactly what I wanted
Looks much nicer than the picture
Just what I was looking for
Such a stylish set
looked very elegant
elegant
Return
2.3% Return rate 42% Fixable by listing
Cheap and nasty
Bad quality
lower quality
need a new set as they have lost a lot of colour
Poor colour quality
the gold colours were all different
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Cutlery Sets questions
Answered from the same tracked data.









