gold cutlery sets
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-23.5% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great£17.22avg listing price — sweet spot $15–$100
Price range
Good£8.91–£30.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good805.23avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£111K£111K/yr · 258K searches
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, gold cutlery sets is a £111K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
gold cutlery sets market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £138K–£172K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #591
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 26.1%
- Avg brand age
- 34 months
- Avg seller age
- 212 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
29
Top-5 brand share
52%
Top 20: 97%
Top-5 click share
46%
Top 20: 85%
Open market
42%
- Berglander13%
- emayce12%
- BSDLZCH12%
- Otto Koning10%
- Dehov6%
- HaWare6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top gold cutlery sets search terms
- gold cutlery set139K/yr
- gold cutlery45K/yr
- cutlery set gold13K/yr
- gold knife and fork set13K/yr
- golden cutlery set6K/yr
- gold plated cutlery set8K/yr
- gold flatware set5K/yr
- brass cutlery set5K/yr
- cutlery gold4K/yr
- gold cutlery set for 6 people7K/yr
Top gold cutlery sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
16-Piece Golden Silverware Cutlery Set Service for 4 Stainless Steel Flatware Set Including Spoons/Forks/Knives Tableware Utensil Set for Kitchen/Home/Restaurant Mirror Polished Dishwasher Safe
emayce£9.164.5★80 rev
24-Piece Cutlery Set Stainless Steel Flatware Set Tableware Silverware Set for 6 with Spoon Knife and Fork Set Service Dishwasher Safe/Easy Clean/Mirror Polished(Gold/700g/petite and Compact)
BSDLZCH£11.784.3★76 rev
Otto Koning Cutlery Set - 20-Piece Gold Knife and Fork Sets Stainless Steel Includes Spoons for 4 Elegant Mirror Polished Dishwasher Safe Optimal Grip Durable Modern Design
Otto Koning£11.254.5★472 rev
Berglander 24-Piece Titanium Stainless Steel Cutlery Set Flatware Set for 6 Shiny Gold
Berglander£18.494.3★3,886 rev
Gold 32-Piece Cutlery Sets Gold Tableware Sets Includes Dinner Spoons and Fork Table Knives for Kitchen Eating Utensils Set Stainless Steel Silverware Sets for Home
Dehov£16.044.5★1,106 rev
Newest
by launch date
Russell Hobbs Vienna 16 Piece Cutlery Set 18/0 Stainless Steel Silverware Service for 4 Forks Knives Tablespoons and Teaspoons Dishwasher Safe Flatware Gold Satin Finish
Russell Hobbs£17.597 rev
Gold 32-Piece Cutlery Sets Gold Tableware Sets Includes Dinner Spoons and Fork Table Knives for Kitchen Eating Utensils Set Stainless Steel Silverware Sets for Home
Dehov£16.041,106 rev
BEWOS 32 Pcs Stainless Steel Cutlery Set for 8 People - Gold Cutlery with Ergonomic Handle Gold Knife and Fork Sets Ideal for Family Dining Camping Mirror Polished & Dishwasher Safe
BEWOS£14.881,764 rev
Pleafind Cutlery Set - 32 Piece Gold Cutlery Set for 8 People Stainless Steel Tableware Silverware Set with Spoon Knife and Fork Sets Mirror-Polished Dishwasher Safe
Pleafind£19.27603 rev
Hunnycook 32-Piece Gold Cutlery Set - Stainless Steel Cutlery Sets for 8 People Mirror Polished Gold Forks Knives and Spoons Set Dishwasher Safe Tableware Set for Kitchen Parties & Weddings
hunnycook£19.481,586 rev
Trending
90-day click momentum
Kyraton Gold Cutlery Set 24 Pieces Stainless Steel Flatware Set Titanium Plating Gold Silverware Set Strong Anti Rust Dishwasher Safe Tableware Set Serving 6 People.
Kyraton£10.894.1★
Russell Hobbs Vienna 16 Piece Cutlery Set 18/0 Stainless Steel Silverware Service for 4 Forks Knives Tablespoons and Teaspoons Dishwasher Safe Flatware Gold Satin Finish
Russell Hobbs£17.594.0★
Gold 32-Piece Cutlery Sets Gold Tableware Sets Includes Dinner Spoons and Fork Table Knives for Kitchen Eating Utensils Set Stainless Steel Silverware Sets for Home
Dehov£16.044.5★
24 Piece Gold Cutlery Set Luxury Stainless Steel Flatware Set Tableware Silverware Set for 6 with Spoon Knife and Fork Set Service Dishwasher Safe/Easy Clean/Mirror Polished/Heavy Duty
BSDLZCH£15.234.0★
Dicunoy 24 PCS Gold Cutlery Sets Gold Silverware Set with Forks and Spoons Stainless Steel Plated Cutlery Utensils with Storage Case for Wedding Festival Christmas Party Dinner Table Service of 6
Dicunoy£16.284.2★
What buyers say about gold cutlery sets
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Well worth the money”
“still look brand new”
“Just exactly what I wanted”
“Such a stylish set”
“not flimsy at all”
“Good quality nice colour”
“Its light and works well for the price”
“feel nice to use”
“Reusable”
What buyers complain about
“Cheap and nasty”
“need a new set as they have lost a lot of colour”
“Don't put in dishwasher”
“Gold colour not lasting”
“cheap material”
“Not a lot of strength in the cutlery”
“Light weight and feels like plastic”
“they're all rusty”
“theyre very thin”
“not ideal for everyday use”
Top return reasons
Common questions
- Is gold cutlery sets profitable to sell on Amazon United Kingdom?
- The niche generates £111K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the gold cutlery sets niche?
- 23 brands and 29 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in gold cutlery sets?
- Top complaints mined from reviews: Quality-Overall, Color, Dishwasher Safe. The return rate is 2.3%.
- When does demand for gold cutlery sets peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the gold cutlery sets niche?
- Listings span £8.91–£30.31; the average listing price is £17.22 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.