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Gold Cutlery Sets

Maybe

The top 5 brands take only 52% of clicks. But demand is soft, at -23.5% this quarter, so Gold Cutlery Sets is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£111K/yr258K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
46%top-5 click share · 23 brands · 29 sellers

Flapen Score

Gold Cutlery Sets against its category

The dotted line is the Home & Garden average. Past it, Gold Cutlery Sets is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Cutlery Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Cutlery Sets 258K times last year and spent an estimated £111K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
2.5%
Market size, estimated
£111Ka year
Peak month
December5.5× the quietest month
Top search term
gold cutlery set139K searches a year

02 · Price

A sale here is worth £17.22.

Listings sell for £17.22 on average, from £8.91 to £30.31. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £17.22 that is £2K to £4K a year per listing.

Average price
£17.22inside the $15 to $100 sweet spot
Price range
£8.91–£30.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #591 within Cutlery. It carries 805 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
26.1%
Average rank
#591in Cutlery
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
805per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gold Cutlery Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

29

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

46%

Top 20: 85%

Open market

42%

  • Berglander13%
  • emayce12%
  • BSDLZCH12%
  • Otto Koning10%
  • Dehov6%
  • HaWare6%

Demand

Gold Cutlery Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Gold Cutlery Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold cutlery set139K/yr
  • gold cutlery45K/yr
  • cutlery set gold13K/yr
  • gold knife and fork set13K/yr
  • golden cutlery set6K/yr
  • gold plated cutlery set8K/yr
  • gold flatware set5K/yr
  • brass cutlery set5K/yr
  • cutlery gold4K/yr
  • gold cutlery set for 6 people7K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Cutlery Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.08

Cheap and nasty

Bad quality

lower quality

Color22%−0.18

need a new set as they have lost a lot of colour

Poor colour quality

the gold colours were all different

Dishwasher Safe12%−0.10

Don't put in dishwasher

not suitable for everyday use as they fade in the dishwasher

at this price they are going in the dishwasher

Durability7%+0.23

Gold colour not lasting

Within 2 months of occasional use, the gold started to come off

Material Quality5%−0.03

cheap material

They look so cheap and plasticky

Love

Quality-Overall30%−0.08

Good quality

good quality cutlery set

The quality feels solid

Value For Money19%+2.46

Well worth the money

Excellent value for money

Great for the price

Durability8%+0.23

still look brand new

they still look as good as new

Stunning and durable set

Advertised Vs Actual Product7%+0.86

Just exactly what I wanted

Looks much nicer than the picture

Just what I was looking for

Shape/Style5%+0.39

Such a stylish set

looked very elegant

elegant

Return

2.3% Return rate 42% Fixable by listing

Quality-Overall32%▆▅▄▄█▆

Cheap and nasty

Bad quality

lower quality

Color18%▃▇▆▃▅█

need a new set as they have lost a lot of colour

Poor colour quality

the gold colours were all different

Size-Overall13%█▃▅▄▃▂
Advertised Vs Actual Product6%▄█▅▆▆▁
Sharpness4%▇▁▂█▃▁

FAQ

Common Gold Cutlery Sets questions

Answered from the same tracked data.