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Gold Coins

Maybe

Returns run at only 0.4% of orders. But prices span $2.80–$1015.18, mostly outside the sweet spot, so Gold Coins is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£479K/yr77K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
49%top-5 click share · 21 brands · 32 sellers

Flapen Score

Gold Coins against its category

The dotted line is the Home & Garden average. Past it, Gold Coins is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Coins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Coins 77K times last year and spent an estimated £479K. The top 5 brands take 54% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £479K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
6.1%
Market size, estimated
£479Ka year
Peak month
December1.5× the quietest month
Top search term
gold coins34K searches a year

02 · Price

A sale here is worth £102.29.

Listings sell for £102.29 on average, from £2.80 to £1015.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £102.29 that is £10K to £26K a year per listing.

Average price
£102.29above the $15 to $100 sweet spot
Price range
£2.80–£1015.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£10K–£26K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #230 within Party Supplies. It carries 599 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
9.8%
Average rank
#230in Party Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
599per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Gold Coins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£72K£96K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 falling

Sellers

32

Top-5 brand share

54%

Top 20: 99%

Top-5 click share

49%

Top 20: 90%

Open market

41%

  • Baker Ross18%
  • D.A.Y. Republic11%
  • Learning Resources10%
  • wutdgeg9%
  • soitzhoc6%
  • Generic6%

Demand

Gold Coins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gold Coins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold coins34K/yr
  • pirate coins8K/yr
  • gold coin14K/yr
  • plastic coins8K/yr
  • fake coins6K/yr
  • toy coins4K/yr
  • plastic gold coins3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Coins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product22%−0.10

Slightly misleading

Not what it look like in the picture

Unecesssary to have not legal tender stamped across notes

Size-Overall17%−0.05

Smaller than shown

These are small coins

notes slightly smaller

Inflation/Deflation11%+0.27

Inflation is out of control in our living room

Sharpness11%−0.08

were crazy sharp

Value For Money11%−0.04

Cheap toy coins

Love

Educational-Overall16%+0.94

Great learning aid for children

Great learning tool

Great for learning

Value For Money16%−0.04

Great set of money

Good value for money

Good value

Quality-Overall15%+1.42

Decent hoard

They are great quality

Lovely items

Advertised Vs Actual Product11%−0.10

As described

Does what it says on the tin

Just what I hoped for

Fun/Entertainment Experience8%+0.58

A good toy for my parrot

Lots of fun

Fantastic little box full of pirate fun

Return

0.4% Return rate 57% Fixable by listing

Size-Overall56%█▇▃▇██

Smaller than shown

These are small coins

notes slightly smaller

Quality-Overall26%▃▃█▅▁▇
Material Quality5%▁█▁▁▁▂

irredeemably plastic

Educational-Overall5%▇▁█▁▁▁
Advertised Vs Actual Product5%▁▁▂█▅▂

Slightly misleading

Not what it look like in the picture

Unecesssary to have not legal tender stamped across notes

FAQ

Common Gold Coins questions

Answered from the same tracked data.