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Gold Card

Fail

Prices span $2.90–$7.32, mostly outside the sweet spot, so Gold Card is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£35K/yr48K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
88%top-5 click share · 7 brands · 13 sellers

Flapen Score

Gold Card against its category

The dotted line is the Home & Garden average. Past it, Gold Card is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Card 48K times last year and spent an estimated £35K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
15.7%
Market size, estimated
£35Ka year
Peak month
November2.9× the quietest month
Top search term
gold card32K searches a year

02 · Price

A sale here is worth £4.67.

Listings sell for £4.67 on average, from £2.90 to £7.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £4.67 that is £2K to £4K a year per listing.

Average price
£4.67under the $15 to $100 sweet spot
Price range
£2.90–£7.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #108 within Paper & Paper Crafts. It carries 711 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
20.5%
Average rank
#108in Paper & Paper Crafts
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
711per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Gold Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

4%

  • Uncle Paul59%
  • Hawksbill14%
  • Springboard Supplies7%
  • ART BOX7%
  • ASelected5%
  • Habercrafts4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Gold Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Gold Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold card32K/yr
  • gold card a48K/yr
  • gold cardstock5K/yr
  • gold mirror card3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness100%

Unfortunately the card is too thick to go through my printer

Love

Quality-Overall31%

Great quality, great gsm and value for money

Good quality mirror card

Good quality

Value For Money18%

Great value

Good price

value for money

Collectibles11%

This makes really good backing card for my Easter cards

good quality card

Color7%

Pretty

Fun/Entertainment Experience7%

I am enjoying using it

Return

0.7% Return rate 36% Fixable by listing

Color31%▁▅▇█▁▁
Quality-Overall21%▁▁▂▁▄█
Smell10%▁█▅▁▁▁
Paper Quality10%▁▁▁█▅▁
Thickness10%▁█▁▁▁▁

Unfortunately the card is too thick to go through my printer

FAQ

Common Gold Card questions

Answered from the same tracked data.