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Gold Candle Holders

Fail

Shoppers spend only $15K a year here, so Gold Candle Holders is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£15K/yr43K searches / yr
90-day growth
-30.8%search demand this quarter
Competition
38%top-5 click share · 28 brands · 39 sellers

Flapen Score

Gold Candle Holders against its category

The dotted line is the Home & Garden average. Past it, Gold Candle Holders is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Candle Holders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Candle Holders 43K times last year and spent an estimated £15K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
2.8%
Market size, estimated
£15Ka year
Peak month
December9.4× the quietest month
Top search term
gold candlesticks19K searches a year

02 · Price

A sale here is worth £12.67.

Listings sell for £12.67 on average, from £5.26 to £33.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.67 that is £0 to £1K a year per listing.

Average price
£12.67under the $15 to $100 sweet spot
Price range
£5.26–£33.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #162 within Candles & Holders. It carries 143 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
15.7%
Average rank
#162in Candles & Holders
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Gold Candle Holders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£448£897£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

39

Top-5 brand share

47%

Top 20: 88%

Top-5 click share

38%

Top 20: 76%

Open market

49%

  • Pesonlook15%
  • MIVITOOM12%
  • saerryor8%
  • NUPTIO8%
  • Romadedi4%
  • AHAQU4%

Demand

Gold Candle Holders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Gold Candle Holders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold candlesticks19K/yr
  • gold candlestick holder6K/yr
  • brass candlesticks4K/yr
  • gold candle sticks5K/yr
  • gold candle sticks holder9K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Candle Holders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.03

small candlesticks

Pretty gold candle holders slightly smaller than expected

Small

Strength17%−0.22

feel a bit flimsy

the structures are quite flimsy

Not sturdy

Quality-Overall6%+1.15

These feel a bit cheap and flimsy, and they're also quite a bit smaller than what I thought they would be,

The quality is low

the quality is not good

Assembly/Installation6%−0.03

Assembly takes a few moments

I had not expected the holders to arrive needing assembly

they need to be assembled

Material Quality5%−0.02

at first they feel very cheap when you hold it

I wish material was more solid

Love

Quality-Overall21%+1.15

Excellent quality

The quality of these candle holders is really impressive

Well made, functional, easy self-assembly, good value

Value For Money13%+1.28

fantastic price

Definitely worth the money

Excellent value for money

Design-Overall9%−0.06

I love the design

The design is absolutely beautiful

Looks very elegant

Color8%+0.62

Very nice quality lovely colour

Gorgeous colour and looks great when the light catches them

Nice gold colour

Strength6%−0.22

Nice sturdy holders

Very sturdy

Very solid and eye catchy great candle holders

Return

3.5% Return rate 49% Fixable by listing

Size-Overall23%▄█▄▄▅▅

small candlesticks

Pretty gold candle holders slightly smaller than expected

Small

Quality-Overall21%▇▄▆▇█▄

These feel a bit cheap and flimsy, and they're also quite a bit smaller than what I thought they would be,

The quality is low

the quality is not good

Color14%█▂▃▃▄▂
Strength9%▁▄▂▃▃█

feel a bit flimsy

the structures are quite flimsy

Not sturdy

Advertised Vs Actual Product5%▁█▄▃▁▅

FAQ

Common Gold Candle Holders questions

Answered from the same tracked data.