Skip to content

Gold Balloons

Fail

Prices span $2.07–$7.31, mostly outside the sweet spot, so Gold Balloons is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£123K/yr157K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
69%top-5 click share · 13 brands · 22 sellers

Flapen Score

Gold Balloons against its category

The dotted line is the Home & Garden average. Past it, Gold Balloons is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Balloons 157K times last year and spent an estimated £123K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
15.5%
Market size, estimated
£123Ka year
Peak month
January1.6× the quietest month
Top search term
gold balloons120K searches a year

02 · Price

A sale here is worth £5.04.

Listings sell for £5.04 on average, from £2.07 to £7.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £5.04 that is £5K to £6K a year per listing.

Average price
£5.04under the $15 to $100 sweet spot
Price range
£2.07–£7.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #105 within Party Supplies. It carries 1,121 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#105in Party Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,121per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Gold Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

23%

  • Nelotaor24%
  • OTMVicor17%
  • Ohugs15%
  • QIFU8%
  • Kelfara7%
  • Conleke6%

Demand

Gold Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Gold Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold balloons120K/yr
  • balloons gold6K/yr
  • gold balloon5K/yr
  • gold ballons5K/yr
  • golden balloons4K/yr
  • gold baloons3K/yr
  • metallic gold balloons3K/yr
  • gold balloons 12 inch3K/yr
  • gold birthday balloons3K/yr
  • gold helium balloons3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow25%−0.07

beware of getting glitter everywhere

Inflation/Deflation25%−0.17

Pop after only few hours of being up

Color13%+0.97

although colour comes off on your hands

Smell5%−0.01

aslo the smell of it

Love

Quality-Overall50%+3.30

Excellent quality

Excellent quality balloons

Excellent quality balloons

Value For Money16%−0.02

a brilliant price for 50 balloons

Good value for money

Good for price

Color13%+0.97

Lovely colours, lasted well

Beautiful colours

The color is a rich

Inflation/Deflation4%−0.17

Easy to inflate

They look very high-end once inflated

easy to inflate

Shape/Style3%+0.17

They hold shape well

hold their shape for a long time

Return

1.1% Return rate 60% Fixable by listing

Color43%█▃▇▄▇▅

although colour comes off on your hands

Quality-Overall18%▄█▂▇▃▄
Size-Overall10%▅▃▁█▂▃
Inflation/Deflation5%▁▆▁▁█▁

Pop after only few hours of being up

Advertised Vs Actual Product4%▁█▆▁▁▇

FAQ

Common Gold Balloons questions

Answered from the same tracked data.