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Gluggle Jug

Fail

Shoppers spend only $41K a year here, so Gluggle Jug is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£41K/yr95K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
50%top-5 click share · 12 brands · 32 sellers

Flapen Score

Gluggle Jug against its category

The dotted line is the Home & Garden average. Past it, Gluggle Jug is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluggle Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluggle Jug 95K times last year and spent an estimated £41K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
1.6%
Market size, estimated
£41Ka year
Peak month
December3.1× the quietest month
Top search term
gluggle jug46K searches a year

02 · Price

A sale here is worth £27.55.

Listings sell for £27.55 on average, from £7.95 to £38.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £27.55 that is £0 to £3K a year per listing.

Average price
£27.55inside the $15 to $100 sweet spot
Price range
£7.95–£38.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #221 within Dishware & Serving Pieces. It carries 172 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
74%
Out of stock, average day
5.8%
Average rank
#221in Dishware & Serving Pieces
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
172per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gluggle Jug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 flat

Sellers

32

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

17%

  • Wade22%
  • Gluggle Jug16%
  • Bubble Jug14%
  • Giggling Grandma12%
  • The Leonardo Collection10%
  • Polegas9%
  • Open — no brand owns it (6 brands, 17%)

Demand

Gluggle Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.1×

Search terms

Top Gluggle Jug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gluggle jug46K/yr
  • glug jug17K/yr
  • fish jug11K/yr
  • fish vase8K/yr
  • fish water jug3K/yr
  • mini gluggle jug4K/yr
  • gluggle jug large4K/yr

Reviews and returns

What reviews say buyers love and hate about Gluggle Jug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall54%−0.09

it was far too big for my shelf

Quite small

its smaller than I reckoned

Leak-Proof13%

It leaks at the base

Leak when tipped back

Advertised Vs Actual Product13%−0.10

this is not made clear in the advertised product

Paint Quality4%−0.04

Now some imperfections are to be expected regarding the glazing process

Love

Quality-Overall22%+1.37

Great quality jug

High quality jug at a good price

Nice quality

Value For Money20%+1.20

Good value for the money

Excellent price

Good value

Color15%+0.86

Beautiful colour

Lovely shade of pink

Beautiful deep navy blue and excellent finish

Gifting Purpose12%+0.68

This was a gift

A lovely house warming gift for my friend who loves hosting

Lovely gift idea

Locally Manufactured6%+0.33

Additionally it is good to see a British company produce a high quality yet affordable product

Made in England

Return

1.2% Return rate 63% Fixable by listing

Color30%▅▁▆█▂▆
Size-Overall26%▂█▄▂▃▆

it was far too big for my shelf

Quite small

its smaller than I reckoned

Leak-Proof7%█▁▂▁▁▁

It leaks at the base

Leak when tipped back

Defective Material/Parts7%▂█▄▁▃▂
Gifting Purpose5%▁▁▁█▆▁

FAQ

Common Gluggle Jug questions

Answered from the same tracked data.