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Glue Stick

Fail

The top 5 brands take 100% of clicks, so Glue Stick is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£1.7M/yr1.4M searches / yr
90-day growth
-13.5%search demand this quarter
Competition
84%top-5 click share · 5 brands · 78 sellers

Flapen Score

Glue Stick against its category

The dotted line is the Home & Garden average. Past it, Glue Stick is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glue Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glue Stick 1.4M times last year and spent an estimated £1.7M. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

23.1% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
23.1%
Market size, estimated
£1.7Ma year
Peak month
September1.8× the quietest month
Top search term
glue stick615K searches a year

02 · Price

A sale here is worth £4.94.

Listings sell for £4.94 on average, from £1.61 to £13.76. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At £4.94 that is £148K to £198K a year per listing.

Average price
£4.94under the $15 to $100 sweet spot
Price range
£1.61–£13.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
£148K–£198K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #8 within Art & Craft Supplies. It carries 10,261 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#8in Art & Craft Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,261per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Glue Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£165K£330K£496K£661K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

78

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Pritt87%
  • Q-Connect6%
  • ZYBUX4%
  • D.RECT2%
  • Amazon Basics2%

Demand

Glue Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Glue Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glue stick615K/yr
  • pritt stick glue323K/yr
  • glue sticks217K/yr
  • pritt stick97K/yr
  • glue sticks for school40K/yr
  • prit stick24K/yr
  • prit stick glue16K/yr
  • gluestick17K/yr
  • pritt sticks13K/yr
  • glue sticks multipack11K/yr

Reviews and returns

What reviews say buyers love and hate about Glue Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness36%+0.19

Doesn't stick well

Not very sticky

not the stickiest

Size-Overall9%

Extremely small

smaller than the regular size

however it is tiny

Durability7%−0.06

fall apart when using

doesn't last long

Won't last long

Quality-Overall7%+0.70

Poor quality

So many items sold on Amazon these dayshave been reduced in size or quality

Absolute rubbish

Moist/Dry5%−0.05

completely dried out

has dried out

close to being dried out

Love

Adhesion/Stickiness37%+0.19

Good adhesion

great stickiness

Stick well

Quality-Overall15%+0.70

reliable

Adhesive quality good

Excellent Product

Value For Money14%+1.31

Amazing value

Worth the money

Good price

Advertised Vs Actual Product6%+0.59

As described

Works as it should

Does the job

Size-Overall5%

Good size

Good size for school- as expected

Handy size for school

Return

0.1% Return rate 33% Fixable by listing

Adhesion/Stickiness41%▆▆█▄▃▃

Doesn't stick well

Not very sticky

not the stickiest

Size-Overall28%▄▆▃▆██

Extremely small

smaller than the regular size

however it is tiny

Moist/Dry7%█▄▇▆▇█

completely dried out

has dried out

close to being dried out

Value For Money4%▁▂█▃▆▁

Very disappointing to receive 20% less than what I paid for

Other brands may be cheaper

Waste of money

Quality-Overall3%▄▁▁█▁▁

Poor quality

So many items sold on Amazon these dayshave been reduced in size or quality

Absolute rubbish

FAQ

Common Glue Stick questions

Answered from the same tracked data.