Is glow sticks profitable to sell on Amazon United Kingdom?

The niche generates £602K/yr across 8 tracked products. 90-day search growth is +14.1%. Flapen's verdict: Skip it (48/100).

How competitive is the glow sticks niche?

8 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in glow sticks?

Top complaints mined from reviews: Brightness/Shine/Glow, Quality-Overall, Color. The return rate is 0.7%.

When does demand for glow sticks peak?

Demand peaks in Oct–Nov; the busiest month runs 3.6× the quietest.

What does it cost to enter the glow sticks niche?

Listings span £3.33–£8.04; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 4,608 reviews — the moat a new listing must climb.

glow sticks

Skip it

Prices mostly outside the sweet spot ($3.33–$8.04) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Market size

Good£602K

£602K/yr · 878K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.1%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,607.88

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.08

avg listing price — sweet spot $15–$100

Competition

Bad87%

top-5 click share — a locked-up shelf

Price range

Bad£3.33–£8.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, glow sticks is a £602K/yr Amazon United Kingdom market (878K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

glow sticks market data

Units sold / yr: 100K–125K; avg 3,000–4,000/product
Revenue / yr: £608K–£760K; units × avg price
Conversion rate: 11.3%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.2%
Avg brand age: 35 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Vicloon50%
Loiina14%
JIJI&CUI10%
Ammy Glow7%
JOYIN6%
The Glowhouse6%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.1% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.6×

Open Trend

Top glow sticks search terms

glow sticks607K/yr +13.1%7.4% conv.
glow sticks party packs84K/yr +26.3%6.5% conv.
glowsticks42K/yr +13.7%5.7% conv.
glow sticks for adults27K/yr +49.8%4.2% conv.
glow stick22K/yr +7.0%3.3% conv.
glow sticks for children30K/yr -14.9%7.9% conv.
glowsticks for adults7K/yr +41.2%5.7% conv.
festival glow sticks5K/yr +29.7%5.9% conv.
glo sticks7K/yr +6.9%7.5% conv.
neon glow sticks5K/yr -0.9%5.5% conv.

All search terms

Top glow sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers

Vicloon£5.114.3★7,536 rev

Loiina Glow Sticks 100pcs 8 with Connectors - Glow Bracelets Necklaces for Kids Adults Party Festival Halloween Wedding Christmas

Loiina£5.434.4★1,039 rev

JIJI&CUI Glow Sticks 40pcs [8-Hour Ultra Bright] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)

JIJI&CUI£3.334.3★106 rev

Glow Sticks 100 Pack with 100 Connectors( 205 Pcs Kit) Glow Glasses Kit-Ball and Triple Connectors-Glow in the Dark Party Supplies - Bracelets & Necklaces for Kids & Adults

Ammy Glow£8.044.5★10,874 rev

JOYIN 100 pcs Glow Sticks Bulk 8(20cm) Glowsticks Party Accessories for Bracelets and Necklaces Accessories Easter Christmas Halloween Party Supplies Pack

JOYIN£6.974.6★7,684 rev

Newest

by launch date

100 Glow Sticks Party Packs Adult Glow Sticks with Connectors to Make Glow Necklaces Glow Bracelets Adults Neon Glow Stick for Adults Suitable for Dance Wedding or Party

Famvida£5.03179 rev

1y ago

JIJI&CUI Glow Sticks 40pcs [8-Hour Ultra Bright] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)

JIJI&CUI£3.33106 rev

2y ago

JOYIN 100 pcs Glow Sticks Bulk 8(20cm) Glowsticks Party Accessories for Bracelets and Necklaces Accessories Easter Christmas Halloween Party Supplies Pack

JOYIN£6.977,684 rev

3y ago

DELEE 100PCS Glow Sticks Glow Sticks Party Packs Neon Glow Stick Bracelets Glow Necklaces for Kids Adults Perfect for Weddings Parties Festivals Halloween Christmas - Glow in the Dark Party Supplies

DELEE£7.101,791 rev

6y ago

Loiina Glow Sticks 100pcs 8 with Connectors - Glow Bracelets Necklaces for Kids Adults Party Festival Halloween Wedding Christmas

Loiina£5.431,039 rev

6y ago

What buyers say about glow sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Good value”

Brightness/Shine/Glow18%

“Quite glowing”

Fun/Entertainment Experience17%

“I got this as a fun family activity”

Quality-Overall15%

“No complaints”

Color7%

“Colourful and bright”

Assembly/Installation6%

“easy to assemble”

Ease Of Use4%

“Easy to use”

Gifting Purpose3%

“Good alternative for halloween candy”

Advertised Vs Actual Product3%

“Exactly what it said”

Size-Overall3%

“Good sized pack”

What buyers complain about

Brightness/Shine/Glow32%

“Not very bright”

Quality-Overall17%

“Cheap”

Color12%

“Some colours are not that bright”

Leak-Proof9%

“leak fluid”

Durability6%

“didnt last very long”

Size-Overall5%

“Connectors too big”

Value For Money3%

“Don't waste your money”

Functionality-Overall2%

“Didnt all work unfortunately”

Connectivity-Overall2%

“Connectors were hit and miss,”

Advertised Vs Actual Product2%

“Very misleading”

Top return reasons

Quality-Overall21%

Brightness/Shine/Glow12%

Value For Money11%

Functionality-Overall10%

Defective Material/Parts8%

Leak-Proof8%

Size-Overall7%

Durability5%

Advertised Vs Actual Product4%

Socket/Port/Plug3%

Common questions

Is glow sticks profitable to sell on Amazon United Kingdom?: The niche generates £602K/yr across 8 tracked products. 90-day search growth is +14.1%. Flapen's verdict: Skip it (48/100).
How competitive is the glow sticks niche?: 8 brands and 11 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in glow sticks?: Top complaints mined from reviews: Brightness/Shine/Glow, Quality-Overall, Color. The return rate is 0.7%.
When does demand for glow sticks peak?: Demand peaks in Oct–Nov; the busiest month runs 3.6× the quietest.
What does it cost to enter the glow sticks niche?: Listings span £3.33–£8.04; the average listing price is £6.08 (sweet spot $15–$100). The average incumbent carries 4,608 reviews — the moat a new listing must climb.