Glow Sticks
FailPrices span $3.33–$8.04, mostly outside the sweet spot, so Glow Sticks is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £602K/yr878K searches / yr
- 90-day growth
- +14.1%search demand this quarter
- Competition
- 87%top-5 click share · 8 brands · 11 sellers
Flapen Score
Glow Sticks against its category
The dotted line is the Home & Garden average. Past it, Glow Sticks is stronger. Inside it, weaker.
Market
The Glow Sticks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Glow Sticks 878K times last year and spent an estimated £602K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 878K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £602K a year.
- Searches, last 12 months
- 878K
- Growth, 90 days vs prior 90
- +14.1%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £602Ka year
- Peak month
- October3.6× the quietest month
- Top search term
- glow sticks607K searches a year
02 · Price
A sale here is worth £6.08.
Listings sell for £6.08 on average, from £3.33 to £8.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £6.08 that is £18K to £24K a year per listing.
- Average price
- £6.08under the $15 to $100 sweet spot
- Price range
- £3.33–£8.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #121 within Party Supplies. It carries 4,608 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #121in Party Supplies
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,608per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Glow Sticks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 7,536
- Age
- 9y ago

Loiina Glow Sticks 100pcs 8 with Connectors - Glow Bracelets Necklaces for Kids Adults Party Festival Halloween Wedding Christmas
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 1,039
- Age
- 6y ago
![JIJI&CUI Glow Sticks 40pcs [8-Hour Ultra Bright] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)](https://m.media-amazon.com/images/I/51ajVcQSetL.jpg)
JIJI&CUI Glow Sticks 40pcs [8-Hour Ultra Bright] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)
- Price
- £3.33
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 2y ago

Glow Sticks 100 Pack with 100 Connectors( 205 Pcs Kit) Glow Glasses Kit-Ball and Triple Connectors-Glow in the Dark Party Supplies - Bracelets & Necklaces for Kids & Adults
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 10,874
- Age
- 6y ago

JOYIN 100 pcs Glow Sticks Bulk 8(20cm) Glowsticks Party Accessories for Bracelets and Necklaces Accessories Easter Christmas Halloween Party Supplies Pack
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 7,684
- Age
- 3y ago
Trending
90-day click momentum
Vicloon 100 Glow Stick Glow Party Supplies with Connectors to Make Glow Necklaces Neon Bracelets Mixed Color Light Sticks Suitable for Dance Wedding Favors or Party Fillers
- Price
- £5.11
- Rating
- 4.3/5
- Reviews
- 7,536
- Age
- 9y ago
![JIJI&CUI Glow Sticks 40pcs [8-Hour Ultra Bright] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)](https://m.media-amazon.com/images/I/51ajVcQSetL.jpg)
JIJI&CUI Glow Sticks 40pcs [8-Hour Ultra Bright] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)
- Price
- £3.33
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 2y ago

Loiina Glow Sticks 100pcs 8 with Connectors - Glow Bracelets Necklaces for Kids Adults Party Festival Halloween Wedding Christmas
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 1,039
- Age
- 6y ago

JOYIN 100 pcs Glow Sticks Bulk 8(20cm) Glowsticks Party Accessories for Bracelets and Necklaces Accessories Easter Christmas Halloween Party Supplies Pack
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 7,684
- Age
- 3y ago

Glow Sticks 100 Pack with 100 Connectors( 205 Pcs Kit) Glow Glasses Kit-Ball and Triple Connectors-Glow in the Dark Party Supplies - Bracelets & Necklaces for Kids & Adults
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 10,874
- Age
- 6y ago
Newest
by launch date
100 Glow Sticks Party Packs Adult Glow Sticks with Connectors to Make Glow Necklaces Glow Bracelets Adults Neon Glow Stick for Adults Suitable for Dance Wedding or Party
- Price
- £5.03
- Rating
- 4.0/5
- Reviews
- 179
- Age
- 1y ago
![JIJI&CUI Glow Sticks 40pcs [8-Hour Ultra Bright] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)](https://m.media-amazon.com/images/I/51ajVcQSetL.jpg)
JIJI&CUI Glow Sticks 40pcs [8-Hour Ultra Bright] | Eco-Friendly & Non-Toxic Party Supplies for Kids Festivals Concerts Halloween Sports Events | 40+ Connectors with Boxed Set (CE Certified)
- Price
- £3.33
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 2y ago

JOYIN 100 pcs Glow Sticks Bulk 8(20cm) Glowsticks Party Accessories for Bracelets and Necklaces Accessories Easter Christmas Halloween Party Supplies Pack
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 7,684
- Age
- 3y ago

DELEE 100PCS Glow Sticks Glow Sticks Party Packs Neon Glow Stick Bracelets Glow Necklaces for Kids Adults Perfect for Weddings Parties Festivals Halloween Christmas - Glow in the Dark Party Supplies
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 1,791
- Age
- 6y ago

Loiina Glow Sticks 100pcs 8 with Connectors - Glow Bracelets Necklaces for Kids Adults Party Festival Halloween Wedding Christmas
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 1,039
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
7%
- Vicloon50%
- Loiina14%
- JIJI&CUI10%
- Ammy Glow7%
- JOYIN6%
- The Glowhouse6%
- Open — no brand owns it (2 brands, 7%)
Demand
Glow Sticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.6×
Search terms
Top Glow Sticks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- glow sticks607K/yr
- glow sticks party packs84K/yr
- glowsticks42K/yr
- glow sticks for adults27K/yr
- glow stick22K/yr
- glow sticks for children30K/yr
- glowsticks for adults7K/yr
- festival glow sticks5K/yr
- glo sticks7K/yr
- neon glow sticks5K/yr
Reviews and returns
What reviews say buyers love and hate about Glow Sticks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very bright
Didnt glow unless you were in total darkness
Most of the glow sticks didn't glow
Cheap
Bad quality
No the best of quality
Some colours are not that bright
purple ones aren't as bright as the other colours
Boys not happy at having no other colour options
leak fluid
Some even leaked
one of them leaked quite badly
didnt last very long
Lasts only a few minutes
The sticks also break really easily and leak fluid, they are thin and flimsy
Love
Good value
Excellent value
The price is very reasonable
Quite glowing
Nice and bright
Great glow in the dark
I got this as a fun family activity
Great fun for parties and events
Good fun
No complaints
Good quality
Great product
Colourful and bright
brightness and colors were vibrant
Good variety of colours
Return
0.7% Return rate 12% Fixable by listing
Cheap
Bad quality
No the best of quality
Not very bright
Didnt glow unless you were in total darkness
Most of the glow sticks didn't glow
Don't waste your money
A waste of money
Didnt all work unfortunately
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glow Sticks questions
Answered from the same tracked data.









