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Glow Sticks

Fail

Prices span $3.33–$8.04, mostly outside the sweet spot, so Glow Sticks is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£602K/yr878K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
87%top-5 click share · 8 brands · 11 sellers

Flapen Score

Glow Sticks against its category

The dotted line is the Home & Garden average. Past it, Glow Sticks is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glow Sticks 878K times last year and spent an estimated £602K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 878K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £602K a year.

Searches, last 12 months
878K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
11.3%
Market size, estimated
£602Ka year
Peak month
October3.6× the quietest month
Top search term
glow sticks607K searches a year

02 · Price

A sale here is worth £6.08.

Listings sell for £6.08 on average, from £3.33 to £8.04. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £6.08 that is £18K to £24K a year per listing.

Average price
£6.08under the $15 to $100 sweet spot
Price range
£3.33–£8.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£18K–£24K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #121 within Party Supplies. It carries 4,608 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#121in Party Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,608per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Glow Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£90K£181K£271K£361K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

7%

  • Vicloon50%
  • Loiina14%
  • JIJI&CUI10%
  • Ammy Glow7%
  • JOYIN6%
  • The Glowhouse6%
  • Open — no brand owns it (2 brands, 7%)

Demand

Glow Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Glow Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glow sticks607K/yr
  • glow sticks party packs84K/yr
  • glowsticks42K/yr
  • glow sticks for adults27K/yr
  • glow stick22K/yr
  • glow sticks for children30K/yr
  • glowsticks for adults7K/yr
  • festival glow sticks5K/yr
  • glo sticks7K/yr
  • neon glow sticks5K/yr

Reviews and returns

What reviews say buyers love and hate about Glow Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Brightness/Shine/Glow32%−0.24

Not very bright

Didnt glow unless you were in total darkness

Most of the glow sticks didn't glow

Quality-Overall17%+0.51

Cheap

Bad quality

No the best of quality

Color12%−0.03

Some colours are not that bright

purple ones aren't as bright as the other colours

Boys not happy at having no other colour options

Leak-Proof9%

leak fluid

Some even leaked

one of them leaked quite badly

Durability6%−0.05

didnt last very long

Lasts only a few minutes

The sticks also break really easily and leak fluid, they are thin and flimsy

Love

Value For Money18%+2.02

Good value

Excellent value

The price is very reasonable

Brightness/Shine/Glow18%−0.24

Quite glowing

Nice and bright

Great glow in the dark

Fun/Entertainment Experience17%+0.95

I got this as a fun family activity

Great fun for parties and events

Good fun

Quality-Overall15%+0.51

No complaints

Good quality

Great product

Color7%−0.03

Colourful and bright

brightness and colors were vibrant

Good variety of colours

Return

0.7% Return rate 12% Fixable by listing

Quality-Overall21%▇▇█▄▅▄

Cheap

Bad quality

No the best of quality

Brightness/Shine/Glow12%▅▇▁▃▁█

Not very bright

Didnt glow unless you were in total darkness

Most of the glow sticks didn't glow

Value For Money11%▁▃▁█▆▅

Don't waste your money

A waste of money

Functionality-Overall10%▅▂▂▁█▆

Didnt all work unfortunately

Defective Material/Parts8%▃▁▆█▁▂

FAQ

Common Glow Sticks questions

Answered from the same tracked data.