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Global Knife Sharpener

Fail

Shoppers spend only $36K a year here, so Global Knife Sharpener is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£36K/yr17K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
66%top-5 click share · 9 brands · 41 sellers

Flapen Score

Global Knife Sharpener against its category

The dotted line is the Home & Garden average. Past it, Global Knife Sharpener is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Global Knife Sharpener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Global Knife Sharpener 17K times last year and spent an estimated £36K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
5.6%
Market size, estimated
£36Ka year
Peak month
December3.3× the quietest month
Top search term
global knife sharpener14K searches a year

02 · Price

A sale here is worth £36.69.

Listings sell for £36.69 on average, from £6.11 to £109.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £36.69 that is £0 to £4K a year per listing.

Average price
£36.69inside the $15 to $100 sweet spot
Price range
£6.11–£109.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #184 within Kitchen Knives. It carries 5,134 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
74%
Out of stock, average day
15.4%
Average rank
#184in Kitchen Knives
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,134per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Global Knife Sharpener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

41

Top-5 brand share

93%

Top 20: 99%

Top-5 click share

66%

Top 20: 100%

Open market

5%

  • Global41%
  • Minosharp37%
  • MITSUMOTO SAKARI7%
  • Robert Welch6%
  • AnySharp2%
  • lakeland1%
  • Open — no brand owns it (3 brands, 5%)

Demand

Global Knife Sharpener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about Global Knife Sharpener

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness34%−0.21

Didnt sharpen at all

knifes dont seem very sharp

not the sharpness that you expect after you have just did it

Size-Overall11%−0.02

I am pleased with this item although it is larger than expected hence takes up more room on the kitchen work surface

Smaller than I expected

they are a very tight fit

Durability8%−0.06

Broke after 4 uses

not long lasting

Failed after three uses

Functionality-Overall8%−0.08

Barely effective

Doesn't work

Didnt work well

Quality-Overall6%+0.20

Not as good as I expected

This is a cheap product

Absolute rubbish

Love

Sharpness31%−0.21

gets knives very sharp

Sharp knives

the dull blades sharp

Ease Of Use18%+2.25

Easy to hold

Easy to use

Its easy to handle

Quality-Overall13%+0.20

Amazing quality

The build quality feels solid

Great build quality

Value For Money9%+1.17

Good value

Good value for money

Excellent value for money

Advertised Vs Actual Product7%

it actually works as advertised

As described

Works as stated

Return

0.7% Return rate 9% Fixable by listing

Sharpness39%▇▆▇▆▆█

Didnt sharpen at all

knifes dont seem very sharp

not the sharpness that you expect after you have just did it

Functionality-Overall22%▅▇█▅█▅

Barely effective

Doesn't work

Didnt work well

Quality-Overall7%▅▃▃██▂

Not as good as I expected

This is a cheap product

Absolute rubbish

Size-Overall5%▃▇▅▁█▃

I am pleased with this item although it is larger than expected hence takes up more room on the kitchen work surface

Smaller than I expected

they are a very tight fit

Adhesion/Stickiness4%▅▃▃▅▁█

Doesn't Adhere Safely

doesnt stick very well to the counter

it doesnt grip at all

FAQ

Common Global Knife Sharpener questions

Answered from the same tracked data.