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Glitter Pens

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -18.4% this quarter, so Glitter Pens is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£265K/yr511K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
38%top-5 click share · 31 brands · 73 sellers

Flapen Score

Glitter Pens against its category

The dotted line is the Home & Garden average. Past it, Glitter Pens is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glitter Pens 511K times last year and spent an estimated £265K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £265K a year.

Searches, last 12 months
511K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
5.9%
Market size, estimated
£265Ka year
Peak month
December4.0× the quietest month
Top search term
glitter pens232K searches a year

02 · Price

A sale here is worth £8.75.

Listings sell for £8.75 on average, from £2.61 to £26.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £8.75 that is £4K to £7K a year per listing.

Average price
£8.75under the $15 to $100 sweet spot
Price range
£2.61–£26.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #220 within Drawing. It carries 2,939 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
13.4%
Average rank
#220in Drawing
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,939per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Glitter Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£8K£16K£24K£32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

73

Top-5 brand share

46%

Top 20: 91%

Top-5 click share

38%

Top 20: 84%

Open market

49%

  • KEMYR17%
  • Linc9%
  • Galt9%
  • Melifluo6%
  • OWill5%
  • Grabie5%

Demand

Glitter Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Glitter Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter pens232K/yr
  • glitter gel pens108K/yr
  • glitter pens for kids33K/yr
  • glitter markers19K/yr
  • glitter pens for adults17K/yr
  • glitter pen15K/yr
  • glitter felt tip pens15K/yr
  • glitter colouring pens12K/yr
  • gel pens glitter8K/yr
  • glitter gel pens for adult colouring10K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color13%+0.52

The colours aren't very bright

not for colouring

Not wide range of colours

Quality-Overall11%−0.06

Rubbish

Expected better quality for £18.99

Not good quality

Functionality-Overall7%−0.07

Dont work

Those pens didn't work

Not goodran out almost straight away

Value For Money5%+1.25

a tad expensive

Disappointed for the price

Not worth the price

Brightness/Shine/Glow4%+0.24

sometimes when it fid work no sparkles

cant say they are very glittery at all

more mattalicy than glittery

Love

Color23%+0.52

the colours are great

Great variety of colours

Gorgeous colours

Value For Money15%+1.25

Great value for money

Good price

Great value

Pen/Pencil Quality12%+0.85

Good pens

Good quality pens

great gel pens

Quality-Overall8%−0.06

Good quality

Also case is good quality

Good quality gel pens

Brightness/Shine/Glow6%+0.24

They really do sparkle

Really vibrant and sparkly

Lovely very glittery and runs smoothly

Return

0.5% Return rate 34% Fixable by listing

Functionality-Overall15%██▇▂▄▄

Dont work

Those pens didn't work

Not goodran out almost straight away

Quality-Overall10%▃▃▆▂█▄

Rubbish

Expected better quality for £18.99

Not good quality

Color9%▃▅▁▄▆█

The colours aren't very bright

not for colouring

Not wide range of colours

Brightness/Shine/Glow9%▆▃█▇▁▅

sometimes when it fid work no sparkles

cant say they are very glittery at all

more mattalicy than glittery

Advertised Vs Actual Product8%▆▃▄█▇▆

They should be as described. They are advertised as glitter but they do not contain any glitter

Not as advertised

Not as described

FAQ

Common Glitter Pens questions

Answered from the same tracked data.