Is glitter pens profitable to sell on Amazon United Kingdom?

The niche generates £265K/yr across 39 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the glitter pens niche?

31 brands and 73 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in glitter pens?

Top complaints mined from reviews: Color, Quality-Overall, Functionality-Overall. The return rate is 0.5%.

When does demand for glitter pens peak?

Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the glitter pens niche?

Listings span £2.61–£26.43; the average listing price is £8.75 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.

glitter pens

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£265K

£265K/yr · 511K searches

Price range

Okay£2.61–£26.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,939.13

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.75

avg listing price — sweet spot $15–$100

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, glitter pens is a £265K/yr Amazon United Kingdom market (511K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

glitter pens market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: £263K–£350K; units × avg price
Conversion rate: 5.9%
Avg BSR: #220
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 13.4%
Avg brand age: 42 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

46%

Top 20: 91%

Top-5 click share

38%

Top 20: 84%

Open market

49%

KEMYR17%
Linc9%
Galt9%
Melifluo6%
OWill5%
Grabie5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top glitter pens search terms

glitter pens232K/yr -18.9%5.5% conv.
glitter gel pens108K/yr -30.1%4.9% conv.
glitter pens for kids33K/yr +6.9%8.3% conv.
glitter markers19K/yr -34.1%2.5% conv.
glitter pens for adults17K/yr +22.9%3.1% conv.
glitter pen15K/yr -3.4%3.0% conv.
glitter felt tip pens15K/yr -32.9%4.4% conv.
glitter colouring pens12K/yr -0.2%4.7% conv.
gel pens glitter8K/yr +12.0%4.8% conv.
glitter gel pens for adult colouring10K/yr +1.7%3.7% conv.

All search terms

Top glitter pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Linc Shine Glitter Gel Pen/1.5 mm tip/Line width 1.0mm/Retractable/Rollerball pens/Smooth writing/Blister/Mix of colors/School/Office supply/For journaling note taking/10 pieces

Linc£2.614.5★4,113 rev

Galt 12 Glitter Gel Pens - Childrens Scented Colourful Metallic Gel Pens Kit Arts and Crafts for Kids - Multicolour Sparkly and Glittery Pen Set for Colouring Writing and Drawing - Ages 6 Years Plus

Galt£3.984.6★3,879 rev

KEMYR Glitter Brush Markers Pens 72 Colors Dual Tip Glitter Pens Set 36 Pack Metallic Sparkle Markers for Cards DIY Crafts Doodle Writing Adults Coloring Books Art Supplies Scrapbooking

KEMYR£15.084.5★530 rev

KEMYR Glitter Brush Markers Pens 24 Colours Dual Tip Glitter Pens Set 12 Pack Metallic Sparkle Markers for Cards DIY Crafts Doodle Writing Adults Colouring Books Art Supplies Scrapbooking

KEMYR£7.944.5★530 rev

Melifluo 120 Pack Glitter Gel Pens 60 Gel Pens for Colouring with 60 Refills in Zipper Case for Adult Colouring and Drawing Writing

Melifluo£13.054.6★1,600 rev

Newest

by launch date

LIMSONG 24 Colours Glitter Marker Pens Set 12 Pack Dual Tip Paint Brush with Sparkle Colouring Pens for Adults and Beginners Sparkly Pens for Cards Colouring Book Scrapbook Paper Art Supplies

Generic£7.5334 rev

3mo ago

KEMYR Glitter Gel Pens 72 Colors Metallic Glitter Pens for Adults Coloring Books Sparkle Colored Gel Markers for Drawing Scraobooking Writing Doodling

KEMYR£26.4356 rev

6mo ago

SKYGLORY 24 Colour Chisel Tip Vibrant Sparkly Markers Set Water-Based Art Glitter Markers for Beginners Crafts & Creative Designs

SKYGLORY£6.0620 rev

8mo ago

KEMYR Glitter Brush Markers Pens 72 Colors Dual Tip Glitter Pens Set 36 Pack Metallic Sparkle Markers for Cards DIY Crafts Doodle Writing Adults Coloring Books Art Supplies Scrapbooking

KEMYR£15.08530 rev

10mo ago

KEMYR Glitter Brush Markers Pens 24 Colours Dual Tip Glitter Pens Set 12 Pack Metallic Sparkle Markers for Cards DIY Crafts Doodle Writing Adults Colouring Books Art Supplies Scrapbooking

KEMYR£7.94530 rev

10mo ago

What buyers say about glitter pens

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“the colours are great”

Value For Money15%

“Great value for money”

Pen/Pencil Quality12%

“Good pens”

Quality-Overall8%

“Good quality”

Brightness/Shine/Glow6%

“They really do sparkle”

Ink Refill3%

“Great gel pens with refills will buy again”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product3%

“just what I wanted”

Writing Experience3%

“Write smoothly”

Soft Feel1%

“great feel in hands”

What buyers complain about

Color13%

“The colours aren't very bright”

Quality-Overall11%

“Rubbish”

Functionality-Overall7%

“Dont work”

Value For Money5%

“a tad expensive”

Brightness/Shine/Glow4%

“sometimes when it fid work no sparkles”

Advertised Vs Actual Product4%

“They should be as described. They are advertised as glitter but they do not contain any glitter”

Ink Leakage4%

“The consistency of the inks vary”

Paper Quality4%

“No good for black paper”

Durability3%

“Dont last very long”

Leak-Proof3%

“Leaked”

Top return reasons

Functionality-Overall15%

Quality-Overall10%

Color9%

Brightness/Shine/Glow9%

Advertised Vs Actual Product8%

Dry/Empty Ink6%

Leak-Proof5%

Ink Refill5%

Display Colors4%

Size-Overall3%

Common questions

Is glitter pens profitable to sell on Amazon United Kingdom?: The niche generates £265K/yr across 39 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the glitter pens niche?: 31 brands and 73 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in glitter pens?: Top complaints mined from reviews: Color, Quality-Overall, Functionality-Overall. The return rate is 0.5%.
When does demand for glitter pens peak?: Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the glitter pens niche?: Listings span £2.61–£26.43; the average listing price is £8.75 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.