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Glitter Glue

Fail

Prices span $2.65–$10.76, mostly outside the sweet spot, so Glitter Glue is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£59K/yr115K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
62%top-5 click share · 15 brands · 72 sellers

Flapen Score

Glitter Glue against its category

The dotted line is the Home & Garden average. Past it, Glitter Glue is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Glue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glitter Glue 115K times last year and spent an estimated £59K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
11.2%
Market size, estimated
£59Ka year
Peak month
December3.9× the quietest month
Top search term
glitter glue78K searches a year

02 · Price

A sale here is worth £4.57.

Listings sell for £4.57 on average, from £2.65 to £10.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £4.57 that is £3K to £5K a year per listing.

Average price
£4.57under the $15 to $100 sweet spot
Price range
£2.65–£10.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #87 within Art & Craft Supplies. It carries 2,025 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
6.7%
Average rank
#87in Art & Craft Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,025per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Glitter Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

72

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

22%

  • CRAYOLA22%
  • Kids Create14%
  • Baker Ross13%
  • Homtim12%
  • Bolosa10%
  • UHU8%

Demand

Glitter Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Glitter Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter glue78K/yr
  • glitter glue pens22K/yr
  • glitter glue pens for kids8K/yr
  • glitter glue for crafting7K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Glue

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use15%−0.04

So hard for toddler to use

not smooth to use

Thickness15%−0.10

thin

Too thin

Quality-Overall15%+0.14

Poor quality

Rubbish

Material Quality10%−0.07

USELESS FOR FABRIC

Adhesion/Stickiness10%+0.25

Wouldn't stick a feather down haha

The glitter glue does run out very quickly

Love

Quality-Overall24%+0.14

I bought these as I always think UHU are a good make

Have not had any complaints

Good quality

Color15%+0.44

Vibrant colours

Nice colours

Great colour selection

Ease Of Use9%−0.04

Ease of use

making it easy to add detail to cards

Easy to use and store away

Value For Money9%−0.02

Value for money

Great value

Good price

Brightness/Shine/Glow8%+1.20

oooooo shiny

A bit of sparkle

Theyve added a lovely professional-looking sparkle to my Xmas decor

Return

0.4% Return rate 29% Fixable by listing

Color17%▅▁▁▆█▅
Adhesion/Stickiness14%▆█▁▁▂▁

Wouldn't stick a feather down haha

The glitter glue does run out very quickly

Quality-Overall13%▁▁█▇▃█

Poor quality

Rubbish

Functionality-Overall6%▁▁█▁▅▁

They didnt work

Compatibility-Overall6%▁▁▁█▁▇

FAQ

Common Glitter Glue questions

Answered from the same tracked data.