glitter glue
Skip itPrices mostly outside the sweet spot ($2.65–$10.76) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay2,024.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 115K searches
Avg price
Bad£4.57avg listing price — sweet spot $15–$100
Price range
Bad£2.65–£10.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, glitter glue is a £59K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
glitter glue market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £57K–£69K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 79%
- Out of stock
- 6.7%
- Avg brand age
- 53 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
72
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
22%
- CRAYOLA22%
- Kids Create14%
- Baker Ross13%
- Homtim12%
- Bolosa10%
- UHU8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Top glitter glue search terms
- glitter glue78K/yr
- glitter glue pens22K/yr
- glitter glue pens for kids8K/yr
- glitter glue for crafting7K/yr
Top glitter glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAYOLA Washable Glitter Glue - Assorted Colours (Pack of 9) | Add Some Extra Sparkle to Your Arts & Crafts! | Ideal for Kids Aged 3+
CRAYOLA£4.104.6★1,075 rev
Pack 10 Colour Glitter Sparkly Glue Pens Cards Scrapbook
Kids Create£3.134.4★400 rev
Baker Ross AR874 Glitter Glue Pens - Pack of 24 Pens 10ml Each Assorted Colours Craft Decorating Card Making
Baker Ross£4.594.1★378 rev
20 Pcs Glitter Glue Pens 10 Colours Art Glitter Glue Pens for Crafting Glitters Paint for Christmas Craft Supplies DIY Arts Projects Scrapbooking Card Making
Homtim£5.854.4★9 rev
UHU Glitter Glue - Shiny - Glittery Glue for Arts and Crafts - Suitable for Kids Scrapbooking and Decoration - Water Washable - Multicolor - 6 Tubes 10 ml
UHU£3.384.3★1,800 rev
Newest
by launch date
10 Pcs Glitter Glue Pens 10 Colours Art Glitter Glue Pens for Crafting Glitters Paint for Christmas Craft Supplies DIY Arts Projects Scrapbooking Card Making B0G4K834QJ
Homtim£4.219 rev
20 Pcs Glitter Glue Pens 10 Colours Art Glitter Glue Pens for Crafting Glitters Paint for Christmas Craft Supplies DIY Arts Projects Scrapbooking Card Making
Homtim£5.859 rev
Glitter Glue Pens 10 Colors Glitter Pens for Arts and Crafts Rainbow Glue Stick for DIY Bottle Decor Projects Scrapbooking Grad Caps Cards Decorating Supplies
Bolosa£4.4578 rev
Glitter Glue Pens 15 Colors Glitter Pens for Arts and Crafts Rainbow Glue Sticks for DIY Bottle Decor Projects Scrapbooking Grad Caps Cards Decorating Supplies
Bolosa£5.0178 rev
Glitter Glue Pens 20 Pcs Glitter Pens for Arts and Crafts Rainbow Glue Stick for DIY Bottle Decor Projects Scrapbooking Grad Caps Cards Decorating Supplies
Bolosa£5.9478 rev
Trending
90-day click momentum
Body Glue for Glitter Tattoos Eleanores Diary 10ml*2 Art Glue Odourless & Non Toxic Suit for Skin Chunky Makeup Beach Parties Music Festival Carnival Cosplay Summer Holiday Easter Gemstones
Eleanore's Diary£4.534.5★
UHU Glitter Glue - Shiny - Glittery Glue for Arts and Crafts - Suitable for Kids Scrapbooking and Decoration - Water Washable - Multicolor - 6 Tubes 10 ml
UHU£3.384.3★
10 Pcs Glitter Glue Pens 10 Colours Art Glitter Glue Pens for Crafting Glitters Paint for Christmas Craft Supplies DIY Arts Projects Scrapbooking Card Making B0G4K834QJ
Homtim£4.214.4★
20 Pcs Glitter Glue Pens 10 Colours Art Glitter Glue Pens for Crafting Glitters Paint for Christmas Craft Supplies DIY Arts Projects Scrapbooking Card Making
Homtim£5.854.4★
Elmers PVA Glitter Glue | Gold | 177 ml | Washable & Kid Friendly | Great for Arts & Crafts Projects
ELMER'S£3.104.5★
What buyers say about glitter glue
What buyers praise and complain about, mined from review topics.What buyers love
“I bought these as I always think UHU are a good make”
“Vibrant colours”
“Ease of use”
“Value for money”
“oooooo shiny”
“Product as described”
“Elmer glue never fails”
“lots of fun to be had”
“It dried quite quickly”
“This was gift”
What buyers complain about
“So hard for toddler to use”
“thin”
“Poor quality”
“USELESS FOR FABRIC”
“Wouldn't stick a feather down haha”
“Waste”
“No good for black paper”
“Disappointed for the price”
“They didnt work”
“No good for black paper”
Top return reasons
Common questions
- Is glitter glue profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the glitter glue niche?
- 15 brands and 72 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in glitter glue?
- Top complaints mined from reviews: Ease Of Use, Thickness, Quality-Overall. The return rate is 0.4%.
- When does demand for glitter glue peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the glitter glue niche?
- Listings span £2.65–£10.76; the average listing price is £4.57 (sweet spot $15–$100). The average incumbent carries 2,025 reviews — the moat a new listing must climb.