Skip to content

Glitter Card

Fail

Prices span $3.02–$15.59, mostly outside the sweet spot, so Glitter Card is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£36K/yr59K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
64%top-5 click share · 23 brands · 31 sellers

Flapen Score

Glitter Card against its category

The dotted line is the Home & Garden average. Past it, Glitter Card is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glitter Card 59K times last year and spent an estimated £36K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
9.7%
Market size, estimated
£36Ka year
Peak month
November3.1× the quietest month
Top search term
glitter card27K searches a year

02 · Price

A sale here is worth £6.27.

Listings sell for £6.27 on average, from £3.02 to £15.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.27 that is £627 to £2K a year per listing.

Average price
£6.27under the $15 to $100 sweet spot
Price range
£3.02–£15.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£627–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #412 within Paper & Paper Crafts. It carries 192 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#412in Paper & Paper Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Glitter Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 rising

Sellers

31

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

64%

Top 20: 97%

Open market

30%

  • JOLCEEY15%
  • Daofen14%
  • LGIFUTMAX14%
  • VGOODALL12%
  • sebudion10%
  • RUUKON5%

Demand

Glitter Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Glitter Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter card27K/yr
  • glitter cardstock15K/yr
  • glitter paper14K/yr
  • glitter paper for crafting4K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness14%−0.12

This card is thick

thick - definitely card rather than paper -

Where it is thinner it appears paler blue

Color6%−0.06

not loads of blue

It would have been nicer to have more darker colours per pack

odd distribution of colours

Cutting/Trimming5%−0.14

doesnt cut despite changing blade

Paper Quality5%+0.55

Not origami paper

it is very much still card, not paper

thick - definitely card rather than paper -

Paper Brightness3%+0.75

the paper doesnt leave the usual glitter trail

Love

Color22%−0.06

Gorgeous colours

vibrant colours

beautiful colours

Quality-Overall18%+0.74

Good quality card

Fantastic quality

Amazing quality card

Paper Quality11%+0.55

Good quality paper

Nice and thick paper great for my projects

Great paper, wonderful colours

Paper Brightness9%+0.75

A great quality set of glitter craft paper

lovely shiny paper with no mess of glitter every where

Brilliant quality glittery paper

Value For Money9%+1.08

Good Value

Great value for money

Great value

Return

0.5% Return rate 44% Fixable by listing

Color23%▁▁▇██▁

not loads of blue

It would have been nicer to have more darker colours per pack

odd distribution of colours

Thin14%▁█▁▁▄▁
Advertised Vs Actual Product11%▁▁▃█▅▁

the pictures in the ad don't do these sheets justice

Thickness9%▁▁▃█▁▁

This card is thick

thick - definitely card rather than paper -

Where it is thinner it appears paler blue

Paper Quality7%▁▁█▁▁▁

Not origami paper

it is very much still card, not paper

thick - definitely card rather than paper -

FAQ

Common Glitter Card questions

Answered from the same tracked data.