glitter card
Skip itPrices mostly outside the sweet spot ($3.02–$15.59) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great192.2avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.27avg listing price — sweet spot $15–$100
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 59K searches
Price range
Bad£3.02–£15.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, glitter card is a £36K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
glitter card market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £31K–£38K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #412
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 7.1%
- Avg brand age
- 24 months
- Avg seller age
- 229 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
31
Top-5 brand share
66%
Top 20: 98%
Top-5 click share
64%
Top 20: 97%
Open market
30%
- JOLCEEY15%
- Daofen14%
- LGIFUTMAX14%
- VGOODALL12%
- sebudion10%
- RUUKON5%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -27.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Top glitter card search terms
- glitter card27K/yr
- glitter cardstock15K/yr
- glitter paper14K/yr
- glitter paper for crafting4K/yr
Top glitter card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JOLCEEY 30pcs Glitter Card Stock 20 Colors A4 Glitter Paper Sparkle Shiny Cards 250gsm for DIY Crafts Cricut Scrapbook Birthday Party Decorations
JOLCEEY£5.954.6★92 rev
Daofen 10 Sheets Glitter Cardstock A4 Glitter Paper 250gsm/92lb No-Shedding Glitter Card for DIY Crafts Invitations Holiday Decor DIY Crafts Gift Wrapping Scrapbooking Creative Projects
Daofen£3.024.7★18 rev
A4 Glitter Craft Paper 57 Sheets 28 Colors 250gsm Sparkle Cardstock Shiny Glitter Paper for Holiday Crafts Gift Wrapping Scrapbooking DIY Projects Decorations LGIFUTMAX
LGIFUTMAX£7.184.5★84 rev
VGOODALL A4 Glitter Cardstock - 20 Sheets 10 Assorted Colours 250gsm Multi Colour Sparkle Paper for Card Making Kids Crafts Party Decor Invitations Gift Wrapping Scrapbooking DIY Projects
VGOODALL£5.954.5★479 rev
40 Sheets A4 Glitter Cardstock Paper 20 Colors 250gsm Sparkle Craft Paper(2 per Color) Non Shed Shiny Card for DIY Crafts Scrapbook Cricut Party Decorations
sebudion£7.164.9★26 rev
Newest
by launch date
Flintronic A4 Glitter Cardstock 24 Sheets Multi Colour Sparkle Paper 12 Assorted Colours 250gsm for Cards Making Scrapbook Printing Invitations 21 x 29.7 cm
flintronic£5.279 rev
A4 Glitter Craft Paper 20 Sheets 10 Colors 250gsm Sparkle Cardstock Shiny Glitter Paper for Holiday Crafts Gift Wrapping Scrapbooking DIY Projects Decorations LGIFUTMAX
LGIFUTMAX£4.8120 rev
Oavie A4 Glitter Craft Paper 20 Sheets 10 Colors Sparkle Cardstock Shiny Glitter Paper for Holiday Crafts DIY Projects Gift Wrapping Scrapbooking and Decorations | Glitter Card
Oavie£5.043 rev
A4 Glitter Craft Paper 10 Assorted Colors 10 Sheets Non Shed | Sparkle Card Stock Papers 250gsm Shiny Glitter Cards for Scrapbook Card Making Crafts Decorations (A4 10 Sheet 10 Color)
LJYING£3.385 rev
Aodaer 100 Sheets Glitter Cards A4 Coloured Glitter Card Stock 250 GSM Thick Sparkle Shiny Card Paper 20 Assorted Colors Handmade Origami Paper for DIY Crafting Scrapbooking Office Printing
Aodaer£13.6814 rev
Trending
90-day click momentumA4 Glitter Craft Paper 20 Sheets 10 Colors 250gsm Sparkle Cardstock Shiny Glitter Paper for Holiday Crafts Gift Wrapping Scrapbooking DIY Projects Decorations LGIFUTMAX
LGIFUTMAX£4.814.5★
Oavie A4 Glitter Craft Paper 20 Sheets 10 Colors Sparkle Cardstock Shiny Glitter Paper for Holiday Crafts DIY Projects Gift Wrapping Scrapbooking and Decorations | Glitter Card
Oavie£5.045.0★
Flintronic A4 Glitter Cardstock 24 Sheets Multi Colour Sparkle Paper 12 Assorted Colours 250gsm for Cards Making Scrapbook Printing Invitations 21 x 29.7 cm
flintronic£5.274.2★
XMNIVATE 40 Sheets Of A4 Glitter Cardboard 2 Pairs Of Plastic ChildrenS Scissors Diy Handmade Materials Suitable For Scrapbooking Classroom Decoration Birthday Parties.
XMNIVATE£3.100.0★
Aodaer 100 Sheets Glitter Cards A4 Coloured Glitter Card Stock 250 GSM Thick Sparkle Shiny Card Paper 20 Assorted Colors Handmade Origami Paper for DIY Crafting Scrapbooking Office Printing
Aodaer£13.685.0★
What buyers say about glitter card
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous colours”
“Good quality card”
“Good quality paper”
“A great quality set of glitter craft paper”
“Good Value”
“It is a good card with a good thickness”
“it has a really nice shine”
“Our family really enjoy craft activities”
“lots of uses”
“Looks great on my crafts”
What buyers complain about
“This card is thick”
“not loads of blue”
“doesnt cut despite changing blade”
“Not origami paper”
“the paper doesnt leave the usual glitter trail”
“this cardstock is awful quality”
“still can be bent a little bit”
“the pictures in the ad don't do these sheets justice”
“which is pretty expensive for use at home”
“although it is just slightly smaller than a4”
Top return reasons
Common questions
- Is glitter card profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 25 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the glitter card niche?
- 23 brands and 31 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in glitter card?
- Top complaints mined from reviews: Thickness, Color, Cutting/Trimming. The return rate is 0.5%.
- When does demand for glitter card peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the glitter card niche?
- Listings span £3.02–£15.59; the average listing price is £6.27 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.