glitter
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.32–$14.98) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,896.57avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Market size
Okay£224K£224K/yr · 495K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.48avg listing price — sweet spot $15–$100
Price range
Bad£2.32–£14.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, glitter is a £224K/yr Amazon United Kingdom market (495K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
glitter market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £194K–£259K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 87%
- Out of stock
- 8.2%
- Avg brand age
- 40 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
34
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
22%
- SOL30%
- LEOBRO18%
- Karrma Ltd.11%
- Baker Ross8%
- ruitao6%
- Anthony Peters4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top glitter search terms
- glitter384K/yr
- fine glitter18K/yr
- craft glitter14K/yr
- gliter6K/yr
- resin glitter8K/yr
- glitter set4K/yr
- glitter pots5K/yr
- rainbow glitter3K/yr
- glitter for resin6K/yr
- glitters3K/yr
Top glitter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOL 10pk Kids Glitter Tubes in 10 Assorted Vibrant Colours - Fine Glitter for Arts and Crafts Slime Card Making Nail Art and Decorations - Easy-Pour Shaker Pots for Kids and Adults
SOL£3.934.4★1,846 rev
SOL 27pk Kids Glitter Tubes in 10 Assorted Vibrant Colours - Fine Glitter for Arts and Crafts Slime Card Making Nail Art and Decorations - Easy-Pour Shaker Pots for Kids and Adults
SOL£5.354.3★648 rev
Glitter Tubes 10pk Kids Craft Glitter Shaker for Arts and Crafts Slime Wax Melts Body Makeup Nail Arts - Assorted Colours Non-Toxic Safe CE Marked
Karrma Ltd.£3.434.4★28 rev
LEOBRO Fine Glitter Extra Fine Glitter Powder Craft Glitter for Christmas Epoxy Resin Body Nail DIY Tumbler Painting Cards Wedding Christmas Decoration 32 Colors
LEOBRO£8.754.7★920 rev
12 Colors Face Glitter Holographic Festival Glitter Hair Glitter for Body Eye Hair Nail and Painting DIY Art
ruitao£3.404.5★168 rev
Newest
by launch date
Springboard 100g Silver Craft Glitter Shaker Pot Bright Metallic Decorative Glitter for Kids Slime Resin & EYFS
Springboard Supplies£2.5017 rev
Craft Glitter pots Set 12 Colours Fine Loose Sparkle Fine Glitter Powder Glitter in Storage pots
Generic£5.3813 rev
URAQT Cosmetic Makeup Glitter 32Pcs Craft Glitter Fine Pearlescent Epoxy Resin Pigment Powder for Face Body Eye Cheek Hair Nail Art Loose DIY Art
URAQT£6.3767 rev
Halobios 48 Colors Glitter Set with Gift Boxes Extra Fine Glitter Powder for DIY Nail Art Body Hair Face Make up Craft Glitter for Epoxy Resin Slime Christmas Decoration
Halobios£8.14504 rev
12 Colors Face Glitter Holographic Festival Glitter Hair Glitter for Body Eye Hair Nail and Painting DIY Art
ruitao£3.40168 rev
Trending
90-day click momentumSpringboard 100g Silver Craft Glitter Shaker Pot Bright Metallic Decorative Glitter for Kids Slime Resin & EYFS
Springboard Supplies£2.504.8★
Fine Glitter for Epoxy Resin Set of 45 Colors Estanoite Extra Fine Craft Glitter Powder Assorted Nail Arts Glitter Cosmetic Glitter for Body Face Hair Eye Bulk Glitter for Tumbler Candle Making
Estanoite£8.394.3★
Glitter Tubes 10pk Kids Craft Glitter Shaker for Arts and Crafts Slime Wax Melts Body Makeup Nail Arts - Assorted Colours Non-Toxic Safe CE Marked
Karrma Ltd.£3.434.4★
Hemway Craft Glitter Silver Holographic 100g Ultrafine Glitter
Hemway£6.334.6★
Halobios 48 Colors Glitter Set with Gift Boxes Extra Fine Glitter Powder for DIY Nail Art Body Hair Face Make up Craft Glitter for Epoxy Resin Slime Christmas Decoration
Halobios£8.144.6★
What buyers say about glitter
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely and sparkly”
“Vibrant colours”
“worth the money”
“Good content”
“Sticks well using Vaseline”
“Exactly as described”
“easy to use”
“On the upside it didnt spill in transit”
“The particles are a great size”
“Great sparkly fun”
What buyers complain about
“Difficult to open”
“small”
“Pictures are a bit deceiving”
“lids wont come off”
“Some of the colours leak”
“Unfortunately this glitter was far too chunky to use very poor quality”
“Not very nice glitter”
“handle the hard plastic”
Top return reasons
Common questions
- Is glitter profitable to sell on Amazon United Kingdom?
- The niche generates £224K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the glitter niche?
- 15 brands and 34 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in glitter?
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
- When does demand for glitter peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the glitter niche?
- Listings span £2.32–£14.98; the average listing price is £6.48 (sweet spot $15–$100). The average incumbent carries 1,897 reviews — the moat a new listing must climb.