Glitter
MaybeReturns run at only 0.4% of orders. But prices span $2.32–$14.98, mostly outside the sweet spot, so Glitter is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £224K/yr495K searches / yr
- 90-day growth
- +14.9%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 34 sellers
Flapen Score
Glitter against its category
The dotted line is the Home & Garden average. Past it, Glitter is stronger. Inside it, weaker.
Market
The Glitter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Glitter 495K times last year and spent an estimated £224K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.
- Searches, last 12 months
- 495K
- Growth, 90 days vs prior 90
- +14.9%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £224Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- glitter384K searches a year
02 · Price
A sale here is worth £6.48.
Listings sell for £6.48 on average, from £2.32 to £14.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £6.48 that is £8K to £10K a year per listing.
- Average price
- £6.48under the $15 to $100 sweet spot
- Price range
- £2.32–£14.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #34 within Art & Craft Supplies. It carries 1,897 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 96%
- Out of stock, average day
- 8.2%
- Average rank
- #34in Art & Craft Supplies
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,897per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Glitter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SOL 10pk Kids Glitter Tubes in 10 Assorted Vibrant Colours - Fine Glitter for Arts and Crafts Slime Card Making Nail Art and Decorations - Easy-Pour Shaker Pots for Kids and Adults
- Price
- £3.93
- Rating
- 4.4/5
- Reviews
- 1,846
- Age
- 6y ago

SOL 27pk Kids Glitter Tubes in 10 Assorted Vibrant Colours - Fine Glitter for Arts and Crafts Slime Card Making Nail Art and Decorations - Easy-Pour Shaker Pots for Kids and Adults
- Price
- £5.35
- Rating
- 4.3/5
- Reviews
- 648
- Age
- 6y ago

Glitter Tubes 10pk Kids Craft Glitter Shaker for Arts and Crafts Slime Wax Melts Body Makeup Nail Arts - Assorted Colours Non-Toxic Safe CE Marked
- Price
- £3.43
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 3y ago

LEOBRO Fine Glitter Extra Fine Glitter Powder Craft Glitter for Christmas Epoxy Resin Body Nail DIY Tumbler Painting Cards Wedding Christmas Decoration 32 Colors
- Price
- £8.75
- Rating
- 4.7/5
- Reviews
- 920
- Age
- 3y ago

12 Colors Face Glitter Holographic Festival Glitter Hair Glitter for Body Eye Hair Nail and Painting DIY Art
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 1y ago
Trending
90-day click momentum
Springboard 100g Silver Craft Glitter Shaker Pot Bright Metallic Decorative Glitter for Kids Slime Resin & EYFS
- Price
- £2.50
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 10mo ago

Fine Glitter for Epoxy Resin Set of 45 Colors Estanoite Extra Fine Craft Glitter Powder Assorted Nail Arts Glitter Cosmetic Glitter for Body Face Hair Eye Bulk Glitter for Tumbler Candle Making
- Price
- £8.39
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 2y ago

Glitter Tubes 10pk Kids Craft Glitter Shaker for Arts and Crafts Slime Wax Melts Body Makeup Nail Arts - Assorted Colours Non-Toxic Safe CE Marked
- Price
- £3.43
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 3y ago

Hemway Craft Glitter Silver Holographic 100g Ultrafine Glitter
- Price
- £6.33
- Rating
- 4.6/5
- Reviews
- 22,395
- Age
- 7y ago

Halobios 48 Colors Glitter Set with Gift Boxes Extra Fine Glitter Powder for DIY Nail Art Body Hair Face Make up Craft Glitter for Epoxy Resin Slime Christmas Decoration
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 504
- Age
- 1y ago
Newest
by launch date
Springboard 100g Silver Craft Glitter Shaker Pot Bright Metallic Decorative Glitter for Kids Slime Resin & EYFS
- Price
- £2.50
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 10mo ago

Craft Glitter pots Set 12 Colours Fine Loose Sparkle Fine Glitter Powder Glitter in Storage pots
- Price
- £5.38
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 12mo ago

URAQT Cosmetic Makeup Glitter 32Pcs Craft Glitter Fine Pearlescent Epoxy Resin Pigment Powder for Face Body Eye Cheek Hair Nail Art Loose DIY Art
- Price
- £6.37
- Rating
- 3.6/5
- Reviews
- 67
- Age
- 1y ago

Halobios 48 Colors Glitter Set with Gift Boxes Extra Fine Glitter Powder for DIY Nail Art Body Hair Face Make up Craft Glitter for Epoxy Resin Slime Christmas Decoration
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 504
- Age
- 1y ago

12 Colors Face Glitter Holographic Festival Glitter Hair Glitter for Body Eye Hair Nail and Painting DIY Art
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
34
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
22%
- SOL30%
- LEOBRO18%
- Karrma Ltd.11%
- Baker Ross8%
- ruitao6%
- Anthony Peters4%
Demand
Glitter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Glitter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- glitter384K/yr
- fine glitter18K/yr
- craft glitter14K/yr
- gliter6K/yr
- resin glitter8K/yr
- glitter set4K/yr
- glitter pots5K/yr
- rainbow glitter3K/yr
- glitter for resin6K/yr
- glitters3K/yr
Reviews and returns
What reviews say buyers love and hate about Glitter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Difficult to open
Very hard getting the tops off supposed to be for children
impossible to remove the lids
small
Small pots
Tubes smaller than expected
Pictures are a bit deceiving
False information
lids wont come off
Some of the colours leak
Super frustrating that some of the colours leak into snow globe/tumbler solution
Love
Lovely and sparkly
Glitter
The sparkle is amazing
Vibrant colours
Nice colours
Colours are lovely
worth the money
Excellent value for money
Great for the price
Good content
Good quality glitter
very good quality
Sticks well using Vaseline
Sticks good with vaseline
Return
0.4% Return rate 52% Fixable by listing
small
Small pots
Tubes smaller than expected
Some of the colours leak
Super frustrating that some of the colours leak into snow globe/tumbler solution
Not very nice glitter
It is just dry glitter
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glitter questions
Answered from the same tracked data.









