Glass Water Filter Jug
FailThe top 5 brands take 94% of clicks, so Glass Water Filter Jug is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £122K/yr151K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 20 sellers
Flapen Score
Glass Water Filter Jug against its category
The dotted line is the Home & Garden average. Past it, Glass Water Filter Jug is stronger. Inside it, weaker.
Market
The Glass Water Filter Jug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Glass Water Filter Jug 151K times last year and spent an estimated £122K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £122Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- glass water filter jug77K searches a year
02 · Price
A sale here is worth £32.71.
Listings sell for £32.71 on average, from £16.83 to £79.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £32.71 that is £3K to £8K a year per listing.
- Average price
- £32.71inside the $15 to $100 sweet spot
- Price range
- £16.83–£79.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #30 within Water Coolers, Filters & Cartridges. It carries 4,601 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 89%
- Out of stock, average day
- 5.5%
- Average rank
- #30in Water Coolers, Filters & Cartridges
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,601per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Glass Water Filter Jug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BRITA Glass Water Filter Jug Light Blue (2.5L) with 1x MAXTRA PRO Pure Performance Water Filter Cartridge - Premium Glass Design jug with easy-filling Flip-Lid and Indicator
- Price
- £34.29
- Rating
- 4.5/5
- Reviews
- 1,536
- Age
- 2y ago

BRITA Glass Water Filter Jug Light Blue (2.5L) Starter Pack inc. 3x MAXTRA PRO Pure Performance - Premium Glass jug with easy-filling Flip-Lid and Indicator - in sustainable Smart Box packaging
- Price
- £46.61
- Rating
- 4.4/5
- Reviews
- 4,482
- Age
- 3y ago

AQUAPHOR Water Filter Jug Glass Black 2.5L with 1 x Maxfor+ Cartridge
- Price
- £27.32
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 2y ago

AQUAPHOR Water Filter Jug Onyx Black 4.2L with 3 x Maxfor+ Cartridges
- Price
- £21.95
- Rating
- 4.6/5
- Reviews
- 5,074
- Age
- 4y ago

AQUAPHOR Water Filter Jug Glass Grey 2.5L with 1 x Maxfor+ Cartridge
- Price
- £28.40
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 4mo ago
Trending
estimated 90-day click momentum
AQUAPHOR Water Filter Jug Glass Grey 2.5L with 1 x Maxfor+ Cartridge
- Price
- £28.40
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 4mo ago

Philips Water XL Filter Jug +3 Taste+ Replacement Filter Cartridges Fast flow White 3.4 litres Electronic timer
- Price
- £17.89
- Rating
- 4.4/5
- Reviews
- 7,273
- Age
- 1y ago

GLACIER FRESH Glass Water Filter Jug 2.5L Glass BPA-Free blue
- Price
- £16.83
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 1y ago

Waterdrop PT-72P Glass Water Filter Jug 2.5L NSF/ANSI 53 42 & 372 Certified 2 Months Filter Reduces PFOA/PFOS Chlorine Cadmium Copper & Mercury BPA-Free Pink
- Price
- £31.83
- Rating
- 4.6/5
- Reviews
- 17,091
- Age
- 1y ago

Waterdrop PT-72W Glass Water Filter Jug 2.5L NSF/ANSI 53 42 & 372 Certified 2 Months Filter Reduces PFOA/PFOS Chlorine Cadmium Copper & Mercury BPA-Free White
- Price
- £31.06
- Rating
- 4.6/5
- Reviews
- 17,091
- Age
- 2y ago
Newest
by launch date
AQUAPHOR Water Filter Jug Glass Grey 2.5L with 1 x Maxfor+ Cartridge
- Price
- £28.40
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 4mo ago

BRITA Style Essential Water Filter Jug White (2.4L) incl. 2x MAXTRA PRO Limescale Expert |fridge-fitting pitcher with Smart Light LTI & flip-lid filtering impurities metals & more
- Price
- £21.77
- Rating
- 4.6/5
- Reviews
- 4,185
- Age
- 1y ago

BRITA Water Filter Jug Style Essential White (2.4L) incl. 3x MAXTRA PRO Pure Performance |fridge-fitting pitcher with Smart Light LTI & flip-lid filtering impurities metals & more
- Price
- £21.71
- Rating
- 4.6/5
- Reviews
- 4,185
- Age
- 1y ago

Waterdrop PT-72P Glass Water Filter Jug 2.5L NSF/ANSI 53 42 & 372 Certified 2 Months Filter Reduces PFOA/PFOS Chlorine Cadmium Copper & Mercury BPA-Free Pink
- Price
- £31.83
- Rating
- 4.6/5
- Reviews
- 17,091
- Age
- 1y ago

Philips Water XL Filter Jug +3 Taste+ Replacement Filter Cartridges Fast flow White 3.4 litres Electronic timer
- Price
- £17.89
- Rating
- 4.4/5
- Reviews
- 7,273
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
20
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 100%
Open market
3%
- BRITA37%
- AQUAPHOR29%
- Waterdrop13%
- INVIGORATED WATER12%
- aarke3%
- Wessper3%
- Open — no brand owns it (2 brands, 3%)
Demand
Glass Water Filter Jug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Glass Water Filter Jug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- glass water filter jug77K/yr
- glass water filter25K/yr
- glass filter jug16K/yr
- water filter jug glass12K/yr
- water filter glass9K/yr
- glass water filter jug no plastic7K/yr
- water filter glass jug6K/yr
Reviews and returns
What reviews say buyers love and hate about Glass Water Filter Jug
We read the reviews and the return reasons for every product selling here.
“found the filter impossible to work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glass Water Filter Jug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









