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Glass Water Filter Jug

Fail

The top 5 brands take 94% of clicks, so Glass Water Filter Jug is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£122K/yr151K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
52%top-5 click share · 8 brands · 20 sellers

Flapen Score

Glass Water Filter Jug against its category

The dotted line is the Home & Garden average. Past it, Glass Water Filter Jug is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Water Filter Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glass Water Filter Jug 151K times last year and spent an estimated £122K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
2.5%
Market size, estimated
£122Ka year
Peak month
April1.4× the quietest month
Top search term
glass water filter jug77K searches a year

02 · Price

A sale here is worth £32.71.

Listings sell for £32.71 on average, from £16.83 to £79.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £32.71 that is £3K to £8K a year per listing.

Average price
£32.71inside the $15 to $100 sweet spot
Price range
£16.83–£79.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #30 within Water Coolers, Filters & Cartridges. It carries 4,601 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
5.5%
Average rank
#30in Water Coolers, Filters & Cartridges
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,601per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Glass Water Filter Jug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

20

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 100%

Open market

3%

  • BRITA37%
  • AQUAPHOR29%
  • Waterdrop13%
  • INVIGORATED WATER12%
  • aarke3%
  • Wessper3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Glass Water Filter Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Glass Water Filter Jug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • glass water filter jug77K/yr
  • glass water filter25K/yr
  • glass filter jug16K/yr
  • water filter jug glass12K/yr
  • water filter glass9K/yr
  • glass water filter jug no plastic7K/yr
  • water filter glass jug6K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Water Filter Jug

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Filtration”
12%of negative reviews mention “Filtration”
1.5%of orders come back
“found the filter impossible to work”
A buyer, on “Filtration”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Glass Water Filter Jug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data