Glass Water Filter Jug
FailThe top 5 brands take 94% of clicks, so Glass Water Filter Jug is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £122K/yr151K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 20 sellers
Flapen Score
Glass Water Filter Jug against its category
The dotted line is the Home & Garden average. Past it, Glass Water Filter Jug is stronger. Inside it, weaker.
Market
The Glass Water Filter Jug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Glass Water Filter Jug 151K times last year and spent an estimated £122K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £122Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- glass water filter jug77K searches a year
02 · Price
A sale here is worth £32.71.
Listings sell for £32.71 on average, from £16.83 to £79.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £32.71 that is £3K to £8K a year per listing.
- Average price
- £32.71inside the $15 to $100 sweet spot
- Price range
- £16.83–£79.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #30 within Water Coolers, Filters & Cartridges. It carries 4,601 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 89%
- Out of stock, average day
- 5.5%
- Average rank
- #30in Water Coolers, Filters & Cartridges
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,601per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Glass Water Filter Jug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BRITA Glass Water Filter Jug Light Blue (2.5L) with 1x MAXTRA PRO Pure Performance Water Filter Cartridge - Premium Glass Design jug with easy-filling Flip-Lid and Indicator
- Price
- £34.29
- Rating
- 4.5/5
- Reviews
- 1,536
- Age
- 2y ago
BRITA Glass Water Filter Jug Light Blue (2.5L) Starter Pack inc. 3x MAXTRA PRO Pure Performance - Premium Glass jug with easy-filling Flip-Lid and Indicator - in sustainable Smart Box packaging
- Price
- £46.61
- Rating
- 4.4/5
- Reviews
- 4,482
- Age
- 3y ago
AQUAPHOR Water Filter Jug Glass Black 2.5L with 1 x Maxfor+ Cartridge
- Price
- £27.32
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 2y ago
AQUAPHOR Water Filter Jug Onyx Black 4.2L with 3 x Maxfor+ Cartridges
- Price
- £21.95
- Rating
- 4.6/5
- Reviews
- 5,074
- Age
- 4y ago
AQUAPHOR Water Filter Jug Glass Grey 2.5L with 1 x Maxfor+ Cartridge
- Price
- £28.40
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 4mo ago
Trending
90-day click momentumAQUAPHOR Water Filter Jug Glass Grey 2.5L with 1 x Maxfor+ Cartridge
- Price
- £28.40
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 4mo ago
Philips Water XL Filter Jug +3 Taste+ Replacement Filter Cartridges Fast flow White 3.4 litres Electronic timer
- Price
- £17.89
- Rating
- 4.4/5
- Reviews
- 7,273
- Age
- 1y ago
GLACIER FRESH Glass Water Filter Jug 2.5L Glass BPA-Free blue
- Price
- £16.83
- Rating
- 3.8/5
- Reviews
- 39
- Age
- 1y ago
Waterdrop PT-72P Glass Water Filter Jug 2.5L NSF/ANSI 53 42 & 372 Certified 2 Months Filter Reduces PFOA/PFOS Chlorine Cadmium Copper & Mercury BPA-Free Pink
- Price
- £31.83
- Rating
- 4.6/5
- Reviews
- 17,091
- Age
- 1y ago
Waterdrop PT-72W Glass Water Filter Jug 2.5L NSF/ANSI 53 42 & 372 Certified 2 Months Filter Reduces PFOA/PFOS Chlorine Cadmium Copper & Mercury BPA-Free White
- Price
- £31.06
- Rating
- 4.6/5
- Reviews
- 17,091
- Age
- 2y ago
Newest
by launch dateAQUAPHOR Water Filter Jug Glass Grey 2.5L with 1 x Maxfor+ Cartridge
- Price
- £28.40
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 4mo ago
BRITA Style Essential Water Filter Jug White (2.4L) incl. 2x MAXTRA PRO Limescale Expert |fridge-fitting pitcher with Smart Light LTI & flip-lid filtering impurities metals & more
- Price
- £21.77
- Rating
- 4.6/5
- Reviews
- 4,185
- Age
- 1y ago
BRITA Water Filter Jug Style Essential White (2.4L) incl. 3x MAXTRA PRO Pure Performance |fridge-fitting pitcher with Smart Light LTI & flip-lid filtering impurities metals & more
- Price
- £21.71
- Rating
- 4.6/5
- Reviews
- 4,185
- Age
- 1y ago
Waterdrop PT-72P Glass Water Filter Jug 2.5L NSF/ANSI 53 42 & 372 Certified 2 Months Filter Reduces PFOA/PFOS Chlorine Cadmium Copper & Mercury BPA-Free Pink
- Price
- £31.83
- Rating
- 4.6/5
- Reviews
- 17,091
- Age
- 1y ago
Philips Water XL Filter Jug +3 Taste+ Replacement Filter Cartridges Fast flow White 3.4 litres Electronic timer
- Price
- £17.89
- Rating
- 4.4/5
- Reviews
- 7,273
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
20
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
3%
- BRITA37%
- AQUAPHOR29%
- Waterdrop13%
- INVIGORATED WATER12%
- aarke3%
- Wessper3%
- Open — no brand owns it (2 brands, 3%)
Demand
Glass Water Filter Jug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Glass Water Filter Jug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- glass water filter jug77K/yr
- glass water filter25K/yr
- glass filter jug16K/yr
- water filter jug glass12K/yr
- water filter glass9K/yr
- glass water filter jug no plastic7K/yr
- water filter glass jug6K/yr
Reviews and returns
What reviews say buyers love and hate about Glass Water Filter Jug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
found the filter impossible to work
NOT filtering water at all
It didnt really filter much
it started leaking
It leaks
leaks a lot
And it is very over priced for what it is
Brita is NOT cheap
performance doesnt match the price
Garbage product
quality control seems a bit lax
Quality not the best
To big
Just a bit smaller than I thought
not the right fit for me
Love
The filtration on it is amazing
Good filter
Quality filter
Best quality
It's probably best on the market well made
Great quality water jug, thank you
Good value for money
Good price
great value
Stylish
I love the design
A couple of nice design updates
the size is perfect
It fits together beautifully
Fits what I wanted it for
Return
1.5% Return rate 46% Fixable by listing
To big
Just a bit smaller than I thought
not the right fit for me
found the filter impossible to work
NOT filtering water at all
It didnt really filter much
If its glass then its a cheap one
Plastic Not Glass
of plastic
it started leaking
It leaks
leaks a lot
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glass Water Filter Jug questions
Answered from the same tracked data.