Is glass tupperware profitable to sell on Amazon United Kingdom?

The niche generates £2.7M/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the glass tupperware niche?

19 brands and 30 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in glass tupperware?

Top complaints mined from reviews: Leak-Proof, Quality-Overall, Size-Overall. The return rate is 0.7%.

When does demand for glass tupperware peak?

Demand peaks in Jan; the busiest month runs 2.2× the quietest.

What does it cost to enter the glass tupperware niche?

Listings span £7.21–£44.44; the average listing price is £22.49 (sweet spot $15–$100). The average incumbent carries 5,736 reviews — the moat a new listing must climb.

glass tupperware

Worth a look

Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£2.7M

£2.7M/yr · 2.9M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great£22.49

avg listing price — sweet spot $15–$100

Price range

Great£7.21–£44.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,735.73

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, glass tupperware is a £2.7M/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

glass tupperware market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: £2.2M–£2.8M; units × avg price
Conversion rate: 4.1%
Avg BSR: #70
Page quality: 0%
Prime: 87%
Sponsored: 97%
Out of stock: 10.4%
Avg brand age: 34 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

28%

M MCIRCO23%
Harbour Housewares16%
MFY10%
Vtopmart10%
KICHLY7%
Skroam6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.2×

Open Trend

Top glass tupperware search terms

glass containers with lids1.4M/yr -16.0%3.0% conv.
glass tupperware385K/yr -31.3%4.7% conv.
glass food containers with lids181K/yr -22.3%2.8% conv.
glass meal prep containers117K/yr -24.4%3.6% conv.
meal prep containers glass90K/yr -5.7%3.0% conv.
glass storage containers with lids103K/yr -30.1%2.4% conv.
glass containers77K/yr -7.3%2.4% conv.
glass lunch box72K/yr -12.2%1.6% conv.
glass food containers70K/yr -15.2%2.6% conv.
small glass containers with lids56K/yr -2.4%1.1% conv.

All search terms

Top glass tupperware products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harbour Housewares Glass Containers with Airtight Lids - 10 Pack - 2 Sizes (1040ml | 370ml) Lunch Box Tubs BPA-Free Meal Prep Containers Reusable Leak Proof Food Storage Tubs Oven Safe Freezer Safe

Harbour Housewares£17.354.7★384 rev

MCIRCO 10 Pack Glass Food Storage Containers with Lifetime Locking Lids Airtight for Microwave Oven Freezer and Dishwasher

M MCIRCO£27.244.6★15,101 rev

Vtopmart Glass Containers with Lids 8 Pack Glass Meal Prep Containers Lunch Box with BPA Free Stackable High Temperature Resistance for Freezer Camping (35OZ & 12OZ)

Vtopmart£22.524.6★2,834 rev

MCIRCO 24-Piece Glass Food Storage Containers with Snap Locking Lids Glass Meal Prep Containers Set Airtight Lunch Containers Microwave Oven Freezer and Dishwasher Friendly

M MCIRCO£26.104.5★19,977 rev

KICHLY Glass meal prep containers - Set of 18 pcs (9 Containers and 9 Lids) - Airtight Storage glass food containers with lids for Freezer - Snap locking Dishwasher safe Oven Friendly & BPA Free

KICHLY£14.894.6★27,036 rev

Newest

by launch date

Vitrel 12 Pack Glass Containers with Lids Durable Glass Tupperware - Airtight Glass Meal Prep Containers BPA-Free Glass Storage Containers With Lids For Microwave Oven Freezer and Dishwasher

Vitrel£28.2343 rev

4mo ago

Glass Food Storage Containers with Lids Reusable Meal Prep Containers

ZhouZGlass£10.4629 rev

11mo ago

Glass Food Storage Container with Lid 5pcs 1040ml Reusable Airtight Glass

WEELOO£18.4258 rev

11mo ago

S SALIENT glass food storage containers with lids for meal prep Airtight Lunch Containers Microwave Oven Freezer and Dishwasher 10 Pack Rectangle (5 x 1050ml + 5 x 370ml) BPA-Free Black

S SALIENT£23.72406 rev

1y ago

BOROHOUSE 10-Pack Glass Food Storage Containers with Tempered Lids Borosilicate Airtight Oven-Safe (-20~510) BPA-Free 1040ml& 370ml Leak-Proof Dishwasher Safe (Gray

BOROHOUSE£44.441,470 rev

1y ago

What buyers say about glass tupperware

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Great quality containers”

Value For Money14%

“Fair price”

Size-Overall11%

“The two sizes are handy”

Advertised Vs Actual Product5%

“As advertised”

Storage Capacity5%

“easy to store”

Strength5%

“Sturdy construction”

Ease Of Cleaning5%

“Easy to clean”

Ease Of Use4%

“they are so handy”

Leak-Proof4%

“they dont leak”

Durability3%

“Durable and easy to clean”

What buyers complain about

Leak-Proof13%

“Leaking”

Quality-Overall11%

“Awful quality”

Size-Overall11%

“The seals are a poor fit”

Durability9%

“Broken”

Ease Of Use7%

“Frustrating to use in general”

Strength5%

“Fragile”

Defective Material/Parts4%

“One of the lids was broken”

Value For Money2%

“Very disappointed for something so expensive”

Locking Mechanism2%

“it is really hard to lock them”

Weight Heavy2%

“they are to heavy for her”

Top return reasons

Size-Overall66%

Defective Material/Parts8%

Quality-Overall4%

Advertised Vs Actual Product3%

Weight Heavy3%

Material Quality3%

Leak-Proof2%

Ease Of Use2%