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Glass Tupperware

Maybe

Shoppers spend $2.7M a year here. But demand is soft, at -19.6% this quarter, so Glass Tupperware is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£2.7M/yr2.9M searches / yr
90-day growth
-19.6%search demand this quarter
Competition
51%top-5 click share · 19 brands · 30 sellers

Flapen Score

Glass Tupperware against its category

The dotted line is the Home & Garden average. Past it, Glass Tupperware is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Tupperware market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glass Tupperware 2.9M times last year and spent an estimated £2.7M. The top 5 brands take 66% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.

Searches, last 12 months
2.9M
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
4.1%
Market size, estimated
£2.7Ma year
Peak month
January2.2× the quietest month
Top search term
glass containers with lids1.4M searches a year

02 · Price

A sale here is worth £22.49.

Listings sell for £22.49 on average, from £7.21 to £44.44. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £22.49 that is £56K to £67K a year per listing.

Average price
£22.49inside the $15 to $100 sweet spot
Price range
£7.21–£44.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£56K–£67K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #70 within Food Storage. It carries 5,736 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
87%
Out of stock, average day
10.4%
Average rank
#70in Food Storage
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,736per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Glass Tupperware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£108K£216K£324K£432K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

30

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

28%

  • M MCIRCO23%
  • Harbour Housewares16%
  • MFY10%
  • Vtopmart10%
  • KICHLY7%
  • Skroam6%

Demand

Glass Tupperware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Glass Tupperware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass containers with lids1.4M/yr
  • glass tupperware385K/yr
  • glass food containers with lids181K/yr
  • glass meal prep containers117K/yr
  • meal prep containers glass90K/yr
  • glass storage containers with lids103K/yr
  • glass containers77K/yr
  • glass lunch box72K/yr
  • glass food containers70K/yr
  • small glass containers with lids56K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Tupperware

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof13%

Leaking

Lids can slightly leak

They leak

Quality-Overall11%+2.27

Awful quality

Chip easily, low quality wouldnt recommend

Cheap rubbish

Size-Overall11%

The seals are a poor fit

Very big

Very small

Durability9%−0.06

Broken

Broke after one use

one of them its already broken after 1 week of use

Ease Of Use7%−0.03

Frustrating to use in general

Bit hard to close them

very difficult to put on

Love

Quality-Overall33%+2.27

Great quality containers

Amazing quality

Good quality and exactly as described

Value For Money14%+1.03

Fair price

Great value

Great deal

Size-Overall11%

The two sizes are handy

Perfect size

Good variation of sizes

Advertised Vs Actual Product5%+0.36

As advertised

Better than expected

Does the job

Storage Capacity5%+0.11

easy to store

Great Storage Containers

Amazing storage

Return

0.7% Return rate 74% Fixable by listing

Size-Overall66%█▇▇▇█▇

The seals are a poor fit

Very big

Very small

Defective Material/Parts8%▄█▆▆▆▆

One of the lids was broken

one was broken

2 of items smashed out of 5

Quality-Overall4%▃▅█▅▅▄

Awful quality

Chip easily, low quality wouldnt recommend

Cheap rubbish

Advertised Vs Actual Product3%▇▇▄▇▂█
Weight Heavy3%▂▅▇▃▆█

they are to heavy for her

The glass sections are quite heavy

are very heavy

FAQ

Common Glass Tupperware questions

Answered from the same tracked data.