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Glass Pens

Fail

Prices span $4.00–$17.20, mostly outside the sweet spot, so Glass Pens is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£91K/yr124K searches / yr
90-day growth
+18.2%search demand this quarter
Competition
63%top-5 click share · 12 brands · 18 sellers

Flapen Score

Glass Pens against its category

The dotted line is the Home & Garden average. Past it, Glass Pens is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glass Pens 124K times last year and spent an estimated £91K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+18.2%
Conversion, latest week
10.0%
Market size, estimated
£91Ka year
Peak month
November3.3× the quietest month
Top search term
glass pens31K searches a year

02 · Price

A sale here is worth £7.32.

Listings sell for £7.32 on average, from £4.00 to £17.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.32 that is £2K to £4K a year per listing.

Average price
£7.32under the $15 to $100 sweet spot
Price range
£4.00–£17.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #60 within Drawing. It carries 4,264 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#60in Drawing
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,264per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Glass Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

  • STATIONERY ISLAND29%
  • ARTISTRO19%
  • YITHINC15%
  • Artecho9%
  • Mitoymia8%
  • Betem6%
  • Open — no brand owns it (6 brands, 14%)

Demand

Glass Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Glass Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass pens31K/yr
  • rock painting pens13K/yr
  • acrylic paint pens for rock painting7K/yr
  • acrylic pens for rock painting9K/yr
  • glass paint pens13K/yr
  • glass pens for glass painting11K/yr
  • glass markers8K/yr
  • ceramic pens8K/yr
  • glass painting pens5K/yr
  • stone painting pens3K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color13%+0.97

Not the same colours

Colours Not as Shown

Some colours are either darker or lighter or entirely different to what they should be

Functionality-Overall7%−0.08

Dont work

Some pens don't work

dont work so a little annoying

Quality-Overall7%+0.31

Overpriced for the quality

Mixed quality

Bad quality

Durability7%−0.03

a couple of the ones broke instantly

Some have split before I have used them

Ran out quickly

Dry/Empty Ink5%−0.04

However, four so far of the pens are dry and dont work

Very dry and flaky

A couple pens on the fine tip side were pretty dry

Love

Color27%+0.97

Colours are bright

Excellent colors

Beautiful colours

Quality-Overall16%+0.31

Lovely colour selection and good quality

These are really good quality pens

Amazing quality

Value For Money14%+0.75

Good for the price

Excellent value

Great Value

Ease Of Use9%+0.79

Easy to use

are easy to handle

it is easy to apply

Pen/Pencil Quality8%+0.65

Nice set of pens

Great quality pens

Good pens

Return

0.4% Return rate 42% Fixable by listing

Color15%▄▇▃▅██

Not the same colours

Colours Not as Shown

Some colours are either darker or lighter or entirely different to what they should be

Functionality-Overall13%▇▇▅▄██

Dont work

Some pens don't work

dont work so a little annoying

Advertised Vs Actual Product11%█▆▅▄▃▄

Half full and misleading

NOT AS DESCRIBED

Not in packet advertisement shows

Quality-Overall7%▂▁▇▁█▆

Overpriced for the quality

Mixed quality

Bad quality

Dry/Empty Ink7%█▄▅▇▃▆

However, four so far of the pens are dry and dont work

Very dry and flaky

A couple pens on the fine tip side were pretty dry

FAQ

Common Glass Pens questions

Answered from the same tracked data.