Is glass paint profitable to sell on Amazon United Kingdom?

The niche generates £99K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (42/100).

How competitive is the glass paint niche?

20 brands and 37 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in glass paint?

Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 0.5%.

When does demand for glass paint peak?

Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the glass paint niche?

Listings span £4.30–£18.79; the average listing price is £10.61 (sweet spot $15–$100). The average incumbent carries 1,523 reviews — the moat a new listing must climb.

glass paint

Skip it

Soft demand (-19.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,522.76

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.61

avg listing price — sweet spot $15–$100

Price range

Okay£4.30–£18.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£99K

£99K/yr · 277K searches

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, glass paint is a £99K/yr Amazon United Kingdom market (277K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

glass paint market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £85K–£106K; units × avg price
Conversion rate: 3.4%
Avg BSR: #372
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 6.0%
Avg brand age: 37 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

22%

Colorful39%
Nicpro14%
Onperpoe9%
HOMY ARTY7%
SOL5%
YITHINC4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Open Trend

Top glass paint search terms

glass paint98K/yr -8.3%2.8% conv.
glass paints for glass painting40K/yr -23.8%4.4% conv.
glass painting kit23K/yr +31.9%2.0% conv.
stained glass paint19K/yr -7.9%1.4% conv.
glass paints17K/yr -20.7%3.9% conv.
glass painting12K/yr -37.2%1.6% conv.
glass painting kits for adults17K/yr -69.0%2.1% conv.
acrylic enamel paint6K/yr +3.9%1.2% conv.
paint for glass7K/yr -7.6%2.4% conv.
transparent glass paint5K/yr -0.9%0.9% conv.

All search terms

Top glass paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colorful Acrylic Glass Paint Set with 6 Brushes 1 Palette 12 Colors Stain Glass Paints for Wine Glass Waterproof Acrylic Enamel Paint Kit to Create Translucent Arts on Porcelain Window & Ceramic

Colorful£7.934.4★2,621 rev

COLORFUL Glass Paint Set with 6 Nylon Brushes 1 Palette 24 Colors Waterproof Acrylic Glaze for Kids to Create Art on Clear Wine Glasses Bulbs Porcelain Windows and Ceramics

Colorful£10.814.4★2,621 rev

Nicpro 18 Colors Stained Glass Paint Set 1oz / 30ml Waterproof Acrylic Enamel & Ceramic Glass Painting Kit for Arts on Transparent Wine Glasses Jars Windows with 6 Brushes & 1 Palette Opaque Finish

Nicpro£14.074.5★337 rev

HOMY ARTY Glass Paint - 20 Colors x 30 ml with 3 Brushes Permanent No-Bake Acrylic Enamel Paint Waterproof Stained Glass Paints for Glass Painting Ceramics Light Bulbs and Windows

HOMY ARTY£18.794.2★83 rev

SOL 12pc Glass Acrylic Paint Set for Adults with 1x Palette & 3x Assorted Paint Brushes Waterproof Acrylic Paints Set for Glasses Wood Rocks Stones Canvas Metal & Plastic for Artists

SOL£6.864.5★11 rev

Newest

by launch date

Onperpoe Stained Glass Paint 300ml Glass Paints for Glass Painting 12 Colours Painting Kit with 2 Paint Pens Non-toxic Waterproof Paint for Glasses Ceramic Crystal Window and Wine Bottles

Onperpoe£12.802 rev

4mo ago

HOMY ARTY Glass Paint - 20 Colors x 30 ml with 3 Brushes Permanent No-Bake Acrylic Enamel Paint Waterproof Stained Glass Paints for Glass Painting Ceramics Light Bulbs and Windows

HOMY ARTY£18.7983 rev

4mo ago

ARTFLY Stained Glass Paint Set 20 Colours x 30 ml with 3 Brushes Waterproof Permanent Acrylic Ceramic & Glass Painting Kit for Beginners and Artists Painting on Wine Glasses Ceramic Window

ARTFLY£13.9725 rev

6mo ago

DWIL Frosted Glass Paint 16oz Window Privacy Paint Waterproof Frosted Glass Spray UV Resistant Window Privacy Film for Bathroom Kitchen Door

DWIL£12.9343 rev

7mo ago

Teokantz 12 Colors Stained Glass Paint Set 25ml Waterproof Acrylic Enamel & Ceramic Glass Painting Kit for Arts on Transparent Wine Glasses Jars Windows with 2 Brushes & 1 Palette

Teokantz£10.5516 rev

8mo ago

What buyers say about glass paint

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“The colours are vibrant”

Quality-Overall14%

“Excellent product”

Value For Money12%

“Good value”

Ease Of Use10%

“Easy to use”

Pen/Pencil Quality9%

“Beautiful pens”

Paint Quality9%

“The paint goes on smoothly”

Coverage2%

“Good coverage”

Size-Overall2%

“Excellent x”

Nib/Tip Quality2%

“Great selection of colours with good nibs”

Quick Drying1%

“dry quickly”

What buyers complain about

Paint Quality15%

“Paint comes out too blobby”

Color13%

“Colours Not as Shown”

Thickness11%

“didnt like it so had to go abit chunky”

Functionality-Overall9%

“did not go on well”

Quality-Overall6%

“The brush was also of poor quality”

Drying Time4%

“Poor, dry up after just 1 use”

Value For Money4%

“A little bit expensive”

Durability3%

“a couple of the ones broke instantly”

Moist/Dry3%

“Dried up and unusable”

Size-Overall2%

“Very small”

Top return reasons

Paint Quality22%

Color13%

Functionality-Overall10%

Dry/Empty Ink8%

Quality-Overall8%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Size-Overall4%

Material Quality3%

Ink Refill2%

Common questions

Is glass paint profitable to sell on Amazon United Kingdom?: The niche generates £99K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Skip it (42/100).
How competitive is the glass paint niche?: 20 brands and 37 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in glass paint?: Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 0.5%.
When does demand for glass paint peak?: Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the glass paint niche?: Listings span £4.30–£18.79; the average listing price is £10.61 (sweet spot $15–$100). The average incumbent carries 1,523 reviews — the moat a new listing must climb.