Skip to content

Glass Paint

Fail

Demand is soft, at -19.2% this quarter, so Glass Paint is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£99K/yr277K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
62%top-5 click share · 20 brands · 37 sellers

Flapen Score

Glass Paint against its category

The dotted line is the Home & Garden average. Past it, Glass Paint is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glass Paint 277K times last year and spent an estimated £99K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
3.4%
Market size, estimated
£99Ka year
Peak month
November1.6× the quietest month
Top search term
glass paint98K searches a year

02 · Price

A sale here is worth £10.61.

Listings sell for £10.61 on average, from £4.30 to £18.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.61 that is £3K to £5K a year per listing.

Average price
£10.61under the $15 to $100 sweet spot
Price range
£4.30–£18.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #372 within Drawing. It carries 1,523 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#372in Drawing
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,523per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Glass Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

37

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

22%

  • Colorful39%
  • Nicpro14%
  • Onperpoe9%
  • HOMY ARTY7%
  • SOL5%
  • YITHINC4%

Demand

Glass Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Glass Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass paint98K/yr
  • glass paints for glass painting40K/yr
  • glass painting kit23K/yr
  • stained glass paint19K/yr
  • glass paints17K/yr
  • glass painting12K/yr
  • glass painting kits for adults17K/yr
  • acrylic enamel paint6K/yr
  • paint for glass7K/yr
  • transparent glass paint5K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality15%−0.09

Paint comes out too blobby

Paints

Main issue with this paint is that it doesnt work on glass

Color13%+1.26

Colours Not as Shown

Poor colour selection

it was a cloudy white colour

Thickness11%−0.08

didnt like it so had to go abit chunky

Far to thick to use on glass

Too thick

Functionality-Overall9%−0.11

did not go on well

Dont work

Some of the pens don't actually work

Quality-Overall6%

The brush was also of poor quality

Not the best item

Bad quality

Love

Color23%+1.26

The colours are vibrant

Lovely colours

Beautiful colours

Quality-Overall14%

Excellent product

Good product my wife uses them for glass painting

well rated

Value For Money12%+0.94

Good value

Excellent value

Great value

Ease Of Use10%+0.87

Easy to use

They've made it really easy to add detail

it is easy to apply

Pen/Pencil Quality9%+0.68

Beautiful pens

Nice set of pens

Great pens

Return

0.5% Return rate 28% Fixable by listing

Paint Quality22%▇▅▃▃▃█

Paint comes out too blobby

Paints

Main issue with this paint is that it doesnt work on glass

Color13%▄▄▄▁█▆

Colours Not as Shown

Poor colour selection

it was a cloudy white colour

Functionality-Overall10%▆▃█▅█▄

did not go on well

Dont work

Some of the pens don't actually work

Dry/Empty Ink8%▁▂▅█▂▃
Quality-Overall8%▁▄█▁▇▅

The brush was also of poor quality

Not the best item

Bad quality

FAQ

Common Glass Paint questions

Answered from the same tracked data.