glass oven dish
Skip itSoft demand (-34.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.87avg listing price — sweet spot $15–$100
Review moat
Okay1,868.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.45–£23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£51K£51K/yr · 91K searches
Growth
Bad-34.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, glass oven dish is a £51K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
glass oven dish market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £36K–£47K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #3,873
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 65%
- Out of stock
- 14.7%
- Avg brand age
- 37 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
49
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
5%
- Pyrex70%
- IBILI8%
- Amazon Basics7%
- Judge4%
- Aspect3%
- SURPZON2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -34.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.4×
Top glass oven dish search terms
- glass oven dish22K/yr
- glass dish17K/yr
- glass baking dish10K/yr
- glass dishes8K/yr
- pyrex oven dish7K/yr
- pyrex roasting dish7K/yr
- glass cooking dish6K/yr
- oven glass dish3K/yr
- glass dishes for oven5K/yr
- pyrex baking dish3K/yr
Top glass oven dish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pyrex 8023510 Set of 3 Borosilicate Glass Oven Plates Extreme Resistance Made in France
Pyrex£17.884.8★5,951 rev
Pyrex Rectangular Roaster With Easy Grip- 35 X 23cm
Pyrex£9.134.7★360 rev
Pyrex Optimum Glass Rectangular Roaster High Resistance Easy Grip 27x17 cm 1
Pyrex£8.334.6★6,748 rev
Pyrex Borosilicate Glass Rectangular Roaster with Easy Grip Handles 39x25cm
Pyrex£11.954.6★310 rev
Amazon Basics Rectangular Oven-Safe Glass-Safe Casserole Baking Dishes Set of 2 3L and 1.5L Clear
Amazon Basics£13.574.6★2,068 rev
Newest
by launch date
Aspect Oven Dish Set of 3 Borosilicate Glass Baking Dishes with Non Stick Baking Surface Freezer to Oven Safe Bakeware Set -20C to 400C Roasting Baking & Cookie Sheet Trays 1L 1.6L & 2.2L
Aspect£15.545 rev
Hejo 2 Pcs Glass Lasagne Dish 1L Glass Oven Dish with Handle Heat Resistant Baking Dishs Transparent Rectangular Baking Tray Pyrex Dishes for the Ovens Oven Safe & Microwave Safe
Hejo£13.1319 rev
Amazon Basics Glass Baking Dishes with BPA-Free Lids 6-Piece Set Borosilcate Glass Dishwasher and Oven-Safe Linen Gray
Amazon Basics£21.00340 rev
Rectangular Glass Lasagne Dish 1.6L Tempered Glass Casserole Baking Dishes Oven Proof
SURPZON£10.683 rev
PYREX PREPWARE Square Glass Dish 20 x 17 cm 1 L
Pyrex£7.52776 rev
Trending
90-day click momentumAspect Oven Dish Set of 3 Borosilicate Glass Baking Dishes with Non Stick Baking Surface Freezer to Oven Safe Bakeware Set -20C to 400C Roasting Baking & Cookie Sheet Trays 1L 1.6L & 2.2L
Aspect£15.543.8★
Pyrex Cook And Freeze Rectangular Disk With Lid 4L
Pyrex£7.234.7★
Rectangular Glass Lasagne Dish 1.6L Tempered Glass Casserole Baking Dishes Oven Proof
SURPZON£10.685.0★
PIREX Optimum Glass Rectangular Roaster High Resistance Easy Grip Multicolor 39x25 cm (Pack of 1)
Pyrex£11.624.6★
Amazon Basics Glass Baking Dishes with BPA-Free Lids 6-Piece Set Borosilcate Glass Dishwasher and Oven-Safe Linen Gray
Amazon Basics£21.004.6★
What buyers say about glass oven dish
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality set — versatile sizes”
“Great selection of sizes”
“Good value”
“as advertised”
“Really Durable”
“Cleans easy”
“Good size for air fryer easy to clean”
“Great for bread and butter pudding”
“its very thick glass”
“Very sturdy”
What buyers complain about
“Too small”
“Broke in use”
“These are advertised as glass baking trays, but they are really just thin sheets of glass with very little substance to them”
“Overpriced”
“Not the best quality”
“Be wary they are very heavy”
“they are really just thin sheets of glass with very little substance to them”
Top return reasons
Common questions
- Is glass oven dish profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the glass oven dish niche?
- 9 brands and 49 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in glass oven dish?
- Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for glass oven dish peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the glass oven dish niche?
- Listings span £4.45–£23.54; the average listing price is £11.87 (sweet spot $15–$100). The average incumbent carries 1,868 reviews — the moat a new listing must climb.