Glass Kettle
MaybeThe products selling today average only 4.0★. But demand is soft, at -21.8% this quarter, so Glass Kettle is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £511K/yr507K searches / yr
- 90-day growth
- -21.8%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 68 sellers
Flapen Score
Glass Kettle against its category
The dotted line is the Home & Garden average. Past it, Glass Kettle is stronger. Inside it, weaker.
Market
The Glass Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Glass Kettle 507K times last year and spent an estimated £511K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £511K a year.
- Searches, last 12 months
- 507K
- Growth, 90 days vs prior 90
- -21.8%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £511Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- glass kettle231K searches a year
02 · Price
A sale here is worth £20.78.
Listings sell for £20.78 on average, from £11.82 to £33.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £20.78 that is £5K to £10K a year per listing.
- Average price
- £20.78inside the $15 to $100 sweet spot
- Price range
- £11.82–£33.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #100 within Small Kitchen Appliances. It carries 4,050 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #100in Small Kitchen Appliances
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,050per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 11 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Glass Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cosori Glass Kettle 3000W Fast Boil BPA-Free Water Contact
- Price
- £20.14
- Rating
- 4.3/5
- Reviews
- 41,085
- Age
- 1y ago

Russell Hobbs Illuminating 1.7L Electric Cordless Glass Kettle with black/brushed stainless steel accents (Fast Boil 3KW Washable anti-scale filter Button to open lid Perfect pour spout) 21600-10
- Price
- £29.68
- Rating
- 4.4/5
- Reviews
- 15,014
- Age
- 9y ago

Amazon Basics Electric Glass Kettle 1.7 Litres Black Silver
- Price
- £16.29
- Rating
- 4.4/5
- Reviews
- 1,891
- Age
- 7y ago

Russell Hobbs Carafe Style 1.7L Cordless Electric Glass Kettle with black handle lid & base and blue internal illumination (Fast boil 3KW Anti-scale filter Pull off lid unique glass spout) 26080
- Price
- £22.81
- Rating
- 4.2/5
- Reviews
- 4,376
- Age
- 5y ago

Russell Hobbs Carafe Style 1.7L Cordless Electric Glass Kettle with white handle lid & base and blue internal illumination (Fast boil 3KW Anti-scale filter Pull off lid unique glass spout) 26081
- Price
- £22.36
- Rating
- 4.0/5
- Reviews
- 1,379
- Age
- 5y ago
Trending
90-day click momentum
YASHE Electric Glass Kettle 1.7L 2200W Fast Boil With LED Light
- Price
- £17.76
- Rating
- 4.0/5
- Reviews
- 117
- Age
- 5mo ago

Chefman 1.8L Glass Electric Kettle 1500W Temperature Control Fast Boil
- Price
- £20.80
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 11mo ago

Tower PT10090BLK Illuminating Glass Kettle with Removable Filter Boil Dry Protection 1.7L 2200W Black & Stainless Steel
- Price
- £16.99
- Rating
- 4.2/5
- Reviews
- 121
- Age
- 10mo ago

Russell Hobbs Carafe Style 1.7L Cordless Electric Glass Kettle with black handle lid & base and blue internal illumination (Fast boil 3KW Anti-scale filter Pull off lid unique glass spout) 26080
- Price
- £22.81
- Rating
- 4.2/5
- Reviews
- 4,376
- Age
- 5y ago

Morphy Richards Glass Kettle 1.7L Illuminated Premium Glass 3kw Rapid Boil 360 Base Blue Light Indicator Water Level Indicator Dry Boil Protection Cord Storage 108004
- Price
- £30.00
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 9mo ago
Newest
by launch date
YASHE Electric Glass Kettle 1.7L 2200W Fast Boil With LED Light
- Price
- £17.76
- Rating
- 4.0/5
- Reviews
- 117
- Age
- 5mo ago

Multibao Electric Glass Kettle 2L 1800W Fast Boiling Tea Kettle Hot Water Boiler with Auto Shut Off Boil-Dry Protection BPA-Free Plastic-Free Interior Blue LED Light UKCA and ROHS approved
- Price
- £12.45
- Rating
- 3.8/5
- Reviews
- 73
- Age
- 6mo ago

GABERLEE Electric Kettle 1.7L Fast Boil Quiet Glass Kettle with Blue LED Auto Shut-Off and Boil-Dry Protection Stainless Steel Inner BPA-Free 2200W
- Price
- £17.84
- Rating
- 3.6/5
- Reviews
- 800
- Age
- 7mo ago

Cuisinart 1.5L Glass Kettle|Illumination|3KW Rapid Boil|Cool Touch |BPA-Free |Non-Drip Spout|360 Swivel Base|Auto Shut-Off|One-Cup Marking
- Price
- £17.68
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 8mo ago

Cuisinart 1.7L Glass Kettle with Touch Screen Variable Temperature Control|Double Walled Glass Safe to Touch| Illumination|3KW Rapid Boil|BPA-Free|Non-Drip Spout|360 Swivel Base|One-Cup Marking
- Price
- £31.12
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
68
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
28%
- Russell Hobbs30%
- Cosori12%
- Amazon Basics11%
- Chefman8%
- Tefal6%
- Tower5%
Demand
Glass Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Glass Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- glass kettle231K/yr
- glass kettles electric66K/yr
- electric glass kettle36K/yr
- kettle glass29K/yr
- glass kettles electric fast boil quiet24K/yr
- clear kettle20K/yr
- glass electric kettle16K/yr
- electric kettle glass12K/yr
- colour changing kettle12K/yr
- glass kettles10K/yr
Reviews and returns
What reviews say buyers love and hate about Glass Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after a week
Stopped working after one use
Doesn't last
IT LEAKS
Leaking
Started leaking
Quality is low
Bad quality
Good quality a bit more expensive
took forever to heat up
I found this to be a little slow in heating up the water
It stops heating up or will switch itself on
it doesn't seem to even fit
It's small
Too big
Love
Very fair price
cheap price
Affordable price
Great quality kettle
Excellent Product
Great kettle at a great price very good quality
Does the job perfectly
AS expected
Exactly what I needed
Good heats up
Heats very fast
a keep warm function
Easy to use
easy to operate
easy to hold
Return
2.5% Return rate 22% Fixable by listing
IT LEAKS
Leaking
Started leaking
Not working
In reality, its painfully slow
It stops working
it doesn't seem to even fit
It's small
Too big
took forever to heat up
I found this to be a little slow in heating up the water
It stops heating up or will switch itself on
having a filter did not help
Poor quality with filter
No filter
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glass Kettle questions
Answered from the same tracked data.









