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Glass Kettle

Maybe

The products selling today average only 4.0★. But demand is soft, at -21.8% this quarter, so Glass Kettle is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£511K/yr507K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
50%top-5 click share · 18 brands · 68 sellers

Flapen Score

Glass Kettle against its category

The dotted line is the Home & Garden average. Past it, Glass Kettle is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glass Kettle 507K times last year and spent an estimated £511K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £511K a year.

Searches, last 12 months
507K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
4.9%
Market size, estimated
£511Ka year
Peak month
December1.7× the quietest month
Top search term
glass kettle231K searches a year

02 · Price

A sale here is worth £20.78.

Listings sell for £20.78 on average, from £11.82 to £33.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £20.78 that is £5K to £10K a year per listing.

Average price
£20.78inside the $15 to $100 sweet spot
Price range
£11.82–£33.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #100 within Small Kitchen Appliances. It carries 4,050 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#100in Small Kitchen Appliances
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,050per listing
Listings tracked
30

04 · Newcomers

Amazon counts 11 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
11Amazon's first-year sales bar
Average brand age
42 months

Products

Top Glass Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£41K£61K£82K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

68

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

28%

  • Russell Hobbs30%
  • Cosori12%
  • Amazon Basics11%
  • Chefman8%
  • Tefal6%
  • Tower5%

Demand

Glass Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Glass Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass kettle231K/yr
  • glass kettles electric66K/yr
  • electric glass kettle36K/yr
  • kettle glass29K/yr
  • glass kettles electric fast boil quiet24K/yr
  • clear kettle20K/yr
  • glass electric kettle16K/yr
  • electric kettle glass12K/yr
  • colour changing kettle12K/yr
  • glass kettles10K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.28

Broke after a week

Stopped working after one use

Doesn't last

Leak-Proof18%

IT LEAKS

Leaking

Started leaking

Quality-Overall9%+0.67

Quality is low

Bad quality

Good quality a bit more expensive

Heating6%

took forever to heat up

I found this to be a little slow in heating up the water

It stops heating up or will switch itself on

Size-Overall4%+0.42

it doesn't seem to even fit

It's small

Too big

Love

Value For Money21%+1.77

Very fair price

cheap price

Affordable price

Quality-Overall17%+0.67

Great quality kettle

Excellent Product

Great kettle at a great price very good quality

Advertised Vs Actual Product6%+0.37

Does the job perfectly

AS expected

Exactly what I needed

Heating4%

Good heats up

Heats very fast

a keep warm function

Ease Of Use4%+0.14

Easy to use

easy to operate

easy to hold

Return

2.5% Return rate 22% Fixable by listing

Leak-Proof17%█▆▆▇▆▇

IT LEAKS

Leaking

Started leaking

Functionality-Overall14%█▇█▇▆▆

Not working

In reality, its painfully slow

It stops working

Size-Overall13%▄▆▅▅█▇

it doesn't seem to even fit

It's small

Too big

Heating7%█▇▆▄▅▅

took forever to heat up

I found this to be a little slow in heating up the water

It stops heating up or will switch itself on

Filtration6%▆▇▅▇▇█

having a filter did not help

Poor quality with filter

No filter

FAQ

Common Glass Kettle questions

Answered from the same tracked data.