Is glass kettle profitable to sell on Amazon United Kingdom?

The niche generates £511K/yr across 30 tracked products. 11 of 14 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the glass kettle niche?

18 brands and 68 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in glass kettle?

Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 2.5%.

When does demand for glass kettle peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the glass kettle niche?

Listings span £11.82–£33.80; the average listing price is £20.78 (sweet spot $15–$100). The average incumbent carries 4,050 reviews — the moat a new listing must climb.

glass kettle

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great£20.78

avg listing price — sweet spot $15–$100

Price range

Great£11.82–£33.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Good£511K

£511K/yr · 507K searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,050.03

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, glass kettle is a £511K/yr Amazon United Kingdom market (507K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

glass kettle market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £312K–£416K; units × avg price
Conversion rate: 4.9%
Avg BSR: #100
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 11.8%
Avg brand age: 42 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

28%

Russell Hobbs30%
Cosori12%
Amazon Basics11%
Chefman8%
Tefal6%
Tower5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top glass kettle search terms

glass kettle231K/yr -21.6%3.6% conv.
glass kettles electric66K/yr -21.6%4.0% conv.
electric glass kettle36K/yr -12.9%6.6% conv.
kettle glass29K/yr -15.0%4.9% conv.
glass kettles electric fast boil quiet24K/yr -25.3%4.9% conv.
clear kettle20K/yr -21.1%4.3% conv.
glass electric kettle16K/yr -25.4%3.9% conv.
electric kettle glass12K/yr -31.6%3.9% conv.
colour changing kettle12K/yr -31.8%0.6% conv.
glass kettles10K/yr -30.7%4.1% conv.

All search terms

Top glass kettle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cosori Glass Kettle 3000W Fast Boil BPA-Free Water Contact

Cosori£20.144.3★41,085 rev

Russell Hobbs Illuminating 1.7L Electric Cordless Glass Kettle with black/brushed stainless steel accents (Fast Boil 3KW Washable anti-scale filter Button to open lid Perfect pour spout) 21600-10

Russell Hobbs£29.684.4★15,014 rev

Amazon Basics Electric Glass Kettle 1.7 Litres Black Silver

Amazon Basics£16.294.4★1,891 rev

Russell Hobbs Carafe Style 1.7L Cordless Electric Glass Kettle with black handle lid & base and blue internal illumination (Fast boil 3KW Anti-scale filter Pull off lid unique glass spout) 26080

Russell Hobbs£22.814.2★4,376 rev

Russell Hobbs Carafe Style 1.7L Cordless Electric Glass Kettle with white handle lid & base and blue internal illumination (Fast boil 3KW Anti-scale filter Pull off lid unique glass spout) 26081

Russell Hobbs£22.364.0★1,379 rev

Newest

by launch date

YASHE Electric Glass Kettle 1.7L 2200W Fast Boil With LED Light

YASHE£17.76117 rev

5mo ago

Multibao Electric Glass Kettle 2L 1800W Fast Boiling Tea Kettle Hot Water Boiler with Auto Shut Off Boil-Dry Protection BPA-Free Plastic-Free Interior Blue LED Light UKCA and ROHS approved

Multibao£12.4573 rev

6mo ago

GABERLEE Electric Kettle 1.7L Fast Boil Quiet Glass Kettle with Blue LED Auto Shut-Off and Boil-Dry Protection Stainless Steel Inner BPA-Free 2200W

Gaberlee£17.84800 rev

7mo ago

Cuisinart£17.6858 rev

8mo ago

Cuisinart£31.1257 rev

8mo ago

What buyers say about glass kettle

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Very fair price”

Quality-Overall17%

“Great quality kettle”

Advertised Vs Actual Product6%

“Does the job perfectly”

Heating4%

“Good heats up”

Ease Of Use4%

“Easy to use”

Size-Overall4%

“Ideal size”

Design-Overall4%

“Its a stylish design”

Ease Of Cleaning4%

“And its really accessible to clean”

Temperature Control2%

“love the different temperatures”

Weight Light2%

“Lightweight easy to lift”

What buyers complain about

Durability19%

“Broke after a week”

Leak-Proof18%

“IT LEAKS”

Quality-Overall9%

“Quality is low”

Heating6%

“took forever to heat up”

Size-Overall4%

“it doesn't seem to even fit”

Ease Of Use3%

“Very hard to open”

Filtration3%

“having a filter did not help”

Functionality-Overall2%

“Not working”

Advertised Vs Actual Product2%

“False advertising”

Value For Money2%

“Overpriced”

Top return reasons

Leak-Proof17%

Functionality-Overall14%

Size-Overall13%

Heating7%

Filtration6%

Material Quality5%

Advertised Vs Actual Product4%

Smell4%

Weight Heavy3%

Quality-Overall3%

Common questions

Is glass kettle profitable to sell on Amazon United Kingdom?: The niche generates £511K/yr across 30 tracked products. 11 of 14 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the glass kettle niche?: 18 brands and 68 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in glass kettle?: Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 2.5%.
When does demand for glass kettle peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the glass kettle niche?: Listings span £11.82–£33.80; the average listing price is £20.78 (sweet spot $15–$100). The average incumbent carries 4,050 reviews — the moat a new listing must climb.