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Glass Cups

Maybe

The top 5 brands take only 31% of clicks. But demand is soft, at -25.3% this quarter, so Glass Cups is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£336K/yr792K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
20%top-5 click share · 66 brands · 100 sellers

Flapen Score

Glass Cups against its category

The dotted line is the Home & Garden average. Past it, Glass Cups is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glass Cups 792K times last year and spent an estimated £336K. The top 5 brands take 31% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 792K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.

Searches, last 12 months
792K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
3.5%
Market size, estimated
£336Ka year
Peak month
December2.7× the quietest month
Top search term
glass cups118K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £4.67 to £25.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £12.08 that is £1K to £3K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£4.67–£25.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #129 within Glassware. It carries 1,626 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
92%
Out of stock, average day
6.9%
Average rank
#129in Glassware
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,626per listing
Listings tracked
100

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Glass Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£7K£13K£20K£27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

66 falling

Sellers

100

Top-5 brand share

31%

Top 20: 67%

Top-5 click share

20%

Top 20: 50%

Open market

66%

  • glastal8%
  • ecooe7%
  • ANSIO7%
  • Straame5%
  • D.M DESIGN·MASTER4%
  • Ravenhead3%

Demand

Glass Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Glass Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass cups118K/yr
  • latte glasses120K/yr
  • double walled glass mugs73K/yr
  • glass cup78K/yr
  • glass mug72K/yr
  • glass tea cups44K/yr
  • glass mugs for hot drinks with handles51K/yr
  • double walled coffee mug75K/yr
  • glass tea cup19K/yr
  • glass cups for hot drinks19K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%

BAD QUALITY

bad quality control if any

poor quality - not recommended

Size-Overall14%

Too small

A lot bigger

Size wrong

Durability12%−0.16

Broke within a week

break easily

Dont last

Strength9%−0.04

Very Fragile

Not as sturdy as hoped

very flimsy

Thickness7%−0.03

Glass isn't thick enough

for me I would rather it was thicker

Glasses are thick

Love

Quality-Overall21%

Good quality cups

Good quality glasses

Amazing quality

Value For Money14%+1.36

Excellent Value

worth it

Excellent price

Size-Overall12%

Cute size

Good size

love the size

Temperature Retention7%+0.82

They really keep your coffee warm

Keeps drinks warm too

Keeps coffee hot

Design-Overall6%+0.59

They are really well designed with a nice shape to them

appealing design

The design is very elegant

Return

1.2% Return rate 72% Fixable by listing

Size-Overall62%█▇█▇█▇

Too small

A lot bigger

Size wrong

Quality-Overall7%▅▇▆▆█▅

BAD QUALITY

bad quality control if any

poor quality - not recommended

Material Quality5%▇▅▆▇▅█

Okay, the cups are very light and the material feels like plastic

But plastic

The main issue is the glass material

Defective Material/Parts3%▅▆▆█▄▇
Thin3%▇▇▅▃█▆

FAQ

Common Glass Cups questions

Answered from the same tracked data.