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Glass Chopping Board

Fail

Demand is soft, at -26.8% this quarter, so Glass Chopping Board is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£280K/yr915K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
46%top-5 click share · 18 brands · 40 sellers

Flapen Score

Glass Chopping Board against its category

The dotted line is the Home & Garden average. Past it, Glass Chopping Board is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Chopping Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glass Chopping Board 915K times last year and spent an estimated £280K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 915K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.

Searches, last 12 months
915K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
2.8%
Market size, estimated
£280Ka year
Peak month
January1.6× the quietest month
Top search term
glass chopping board198K searches a year

02 · Price

A sale here is worth £10.99.

Listings sell for £10.99 on average, from £6.02 to £23.37. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.99 that is £5K to £8K a year per listing.

Average price
£10.99under the $15 to $100 sweet spot
Price range
£6.02–£23.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #68 within Chopping Boards. It carries 1,865 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
5.1%
Average rank
#68in Chopping Boards
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,865per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Glass Chopping Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£84K£112K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

40

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

26%

  • Kitchenville25%
  • Harbour Housewares12%
  • Creative Tops11%
  • Deer & Oak10%
  • Acense10%
  • Hacaroa5%

Demand

Glass Chopping Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Glass Chopping Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass chopping board198K/yr
  • worktop saver128K/yr
  • glass chopping boards for kitchens105K/yr
  • glass worktop savers for kitchen77K/yr
  • worktop protector66K/yr
  • kitchen worktop protector44K/yr
  • glass chopping boards33K/yr
  • glass worktop saver43K/yr
  • glass cutting board34K/yr
  • worktop savers for kitchen36K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Chopping Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.05

They are small

Large

Extra long

Durability16%−0.20

Lacks durability

they all fell off

Not durable

Quality-Overall6%+1.69

No quality control

Poor quality

Rubbish

Adhesion/Stickiness5%−0.04

there was a sticky label

WHY use stickers that are hard to peel off

The non-slip pads are sticky indeed

Ease Of Use3%−0.02

A bit of hassle

WHY use stickers that are hard to peel off

Love

Quality-Overall28%+1.69

The presentation and overall appearance makes it feel premium quality

Excellent product

Good quality chopping board

Value For Money11%+0.79

Good Value

Great value

Good value for money

Advertised Vs Actual Product10%+0.76

Just what I needed

As described

Exactly as shown

Size-Overall10%−0.05

Good size

Love the size and quality

Like the size

Ease Of Cleaning5%

Cleans easy

gives a clean

Cleaning is straightforward too

Return

0.9% Return rate 78% Fixable by listing

Size-Overall58%▇▇▇▇█▇

They are small

Large

Extra long

Color7%▆█▄▆▇▇

its ruined my black aesthetic 💅

More slate grey than black

would have been better if they had both been the same shade

Quality-Overall5%▃█▃▂▄▂

No quality control

Poor quality

Rubbish

Scratch Resistance4%▇▃▅▅█▇
Advertised Vs Actual Product4%▆▁█▂▅▃

FAQ

Common Glass Chopping Board questions

Answered from the same tracked data.