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Glass Baubles

Fail

Shoppers spend only $11K a year here, so Glass Baubles is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£11K/yr272K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
39%top-5 click share · 18 brands · 36 sellers

Flapen Score

Glass Baubles against its category

The dotted line is the Home & Garden average. Past it, Glass Baubles is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Baubles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glass Baubles 272K times last year and spent an estimated £11K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
0.3%
Market size, estimated
£11Ka year
Peak month
December119.0× the quietest month
Top search term
glass baubles75K searches a year

02 · Price

A sale here is worth £12.34.

Listings sell for £12.34 on average, from £4.63 to £24.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.34 that is £0 to £1K a year per listing.

Average price
£12.34under the $15 to $100 sweet spot
Price range
£4.63–£24.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 45.2% of listings are out of stock. The average listing ranks #739 within Seasonal Décor. It carries 243 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
95%
Out of stock, average day
45.2%
Average rank
#739in Seasonal Décor
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
243per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Glass Baubles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£323£645£968£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

36

Top-5 brand share

48%

Top 20: 100%

Top-5 click share

39%

Top 20: 100%

Open market

47%

  • Heaven Sends11%
  • Succulent Style11%
  • STOBOK11%
  • Sienna Glass9%
  • Aurora Christmas5%
  • SHATCHI5%

Demand

Glass Baubles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 119.0×

Search terms

Top Glass Baubles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass baubles75K/yr
  • glass christmas tree ornaments9K/yr
  • glass christmas tree decorations53K/yr
  • glass christmas baubles24K/yr
  • glass christmas decorations12K/yr
  • glass bauble9K/yr
  • christmas glass baubles15K/yr
  • glass baubles christmas decorations27K/yr
  • glass tree ornaments8K/yr
  • glass christmas ornaments13K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Baubles

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall50%+3.68

Great quality

Good quality at a good price these are no exception

Value For Money25%+1.23

Good value

Color25%−0.27

Very pretty

Return

3.3% Return rate 68% Fixable by listing

Size-Overall47%▅▃▁▅█▁
Advertised Vs Actual Product16%▄█▁▆▁▁
Quality-Overall11%▁▁█▁▁▅
Ease Of Use5%▁▁▁█▁▁
Color5%█▁▁▁▁▁

FAQ

Common Glass Baubles questions

Answered from the same tracked data.