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Glass Air Fryer

Fail

Buyers convert on only 0.6% of searches, so Glass Air Fryer is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£84K/yr174K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
46%top-5 click share · 18 brands · 52 sellers

Flapen Score

Glass Air Fryer against its category

The dotted line is the Home & Garden average. Past it, Glass Air Fryer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Air Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glass Air Fryer 174K times last year and spent an estimated £84K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
0.6%
Market size, estimated
£84Ka year
Top search term
glass air fryer95K searches a year

02 · Price

A sale here is worth £78.54.

Listings sell for £78.54 on average, from £27.83 to £179.85. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £78.54 that is £0 to £8K a year per listing.

Average price
£78.54inside the $15 to $100 sweet spot
Price range
£27.83–£179.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #138 within Small Kitchen Appliances. It carries 691 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
79%
Out of stock, average day
20.2%
Average rank
#138in Small Kitchen Appliances
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
691per listing
Listings tracked
29

04 · Newcomers

Amazon counts 9 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
9Amazon's first-year sales bar
Average brand age
25 months

Products

Top Glass Air Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

52

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

16%

  • Ninja34%
  • NutriChef30%
  • Oyajia6%
  • Olsen & Smith6%
  • Schallen5%
  • AIRMSEN3%
  • Open — no brand owns it (12 brands, 16%)

Demand

Glass Air Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.8× · 9 of 12 months tracked

Search terms

Top Glass Air Fryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass air fryer95K/yr
  • glass air fryer non toxic29K/yr
  • air fryer glass24K/yr
  • glass airfryer14K/yr
  • air fryer glass bowl7K/yr
  • glass airfryer non toxic5K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Air Fryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy10%−0.07

Heavier than expected

the lid is rather heavy

Really heavy

Durability9%−0.11

Breaks

I am very disappointed with the durability of this product

Broken

Size-Overall7%−0.01

the pan is so small you can hardly do much in it

Small

was simply massive

Quality-Overall7%

Not good quality

much lower quality

has many flaws

Heating6%−0.06

This was not heating as it should

Heating element failed on the first try

And top top it all there is NO control over the temperature

Love

Frying Quality14%+1.39

This fryer works as described and as expected

Great value and easy to is air fryer

Perfect air fryer

Ease Of Use12%+1.20

easy to operate

Ease of Use

The controls are easy to use

Quality-Overall11%

Excellent product

Saying this, the build quality is very good and seems quite a robust piece of kit

which makes it look top quality from the outset

Ease Of Cleaning10%+1.03

Easy to use and wash

Easy to cleaning and cooks quick

Cleans easily

Cooking Experience9%+0.18

Food cooks evenly

Great cooks well

Cooks well and looks great

Return

3.4% Return rate 39% Fixable by listing

Size-Overall24%██▆▇▆▆

the pan is so small you can hardly do much in it

Small

was simply massive

Heating15%▄▅▅█▆▇

This was not heating as it should

Heating element failed on the first try

And top top it all there is NO control over the temperature

Functionality-Overall14%▇▇▇▅█▆
Weight Heavy9%█▄▄▆▇█

Heavier than expected

the lid is rather heavy

Really heavy

Advertised Vs Actual Product4%▆▁▅▅▅█

FAQ

Common Glass Air Fryer questions

Answered from the same tracked data.