How competitive is the Glass Air Fryer niche on Amazon United Kingdom?

18 brands and 52 sellers compete in Glass Air Fryer on Amazon United Kingdom. The top 5 Glass Air Fryer products take 46% of clicks and its top 5 brands hold 81% of demand.

What does it cost to enter the Glass Air Fryer niche?

Glass Air Fryer sells for £78.54 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £27.83–£179.85. The average incumbent carries 691 reviews — the moat a new listing must climb.

Glass Air Fryer

weak search conversion (0.6%) — Glass Air Fryer doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51

This niche Category average · 5,777 niches

Is Glass Air Fryer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Glass Air Fryer is a £84K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.

Glass Air Fryer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.0% over the last 90 days and 0.6% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr1K

Search volume / yr-23.0%174K

Conversion rate0.6%

Avg price£78.54

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers18 · 52

Top-5 product click share46%

Open market19%

Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 29 products

Top Glass Air Fryer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nutrichef 5.5L Air Fryer with Transparent Glass Basket & Visible Cooking Window 8 in 1 Preset Cook Modes Precise Temperature Control & Timer Easy Clean Dishwasher Safe White

Price: £56.32
Rating: 4.4/5
Reviews: 1,109
Age: 1y ago

Nutrichef 5.5L Air Fryer with Glass Basket & Visible Cooking Window 8 in 1 Preset Cook Modes Oil Free Cooking Precise Temperature Control & Timer Easy Clean Dishwasher Safe Grey

Price: £58.07
Rating: 4.6/5
Reviews: 1,690
Age: 1y ago

Ninja CRISPi Portable Air Fryer 3.8L 4-in-1 Sage FN101UKSG

Price: £98.11
Rating: 4.6/5
Reviews: 1,707
Age: 1y ago

5L Glass Air Fryer 1200W 220-240V Compact Healthy Fryer with LED Touchscreen Max temp 190C Bake Roast Grill Dishwasher Safe Low Oil Cooking Energy Saving Ideal for 13 Servings

Price: £35.86
Rating: 4.4/5
Reviews: 6
Age: 5mo ago

Olsen & Smith 2200W 8L Smart Dual Zone Air Fryer with Glass Bowl

Price: £66.78
Rating: 4.4/5
Reviews: 11
Age: 6mo ago

Newest

by launch date

Ninja CRISPi PRO XL Glass Air Fryer 5 Preset Cooking Functions AS090UKSD

Price: £173.70
Rating: 4.5/5
Reviews: 59
Age: 3mo ago

Ninja CRISPi PRO XL Glass Air Fryer White AS090UKWH

Price: £175.50
Rating: 4.5/5
Reviews: 59
Age: 4mo ago

AIRMSEN Portable Glass Air Fryer - 4.5L & 1.2L Dual Containers with Lid Non-Toxic 60-230 4 Preset Functions Detachable Air Frying Head Safe for Microwave Freezer & Dishwasher

Price: £66.67
Rating: 2.6/5
Reviews: 14
Age: 4mo ago

Ninja CRISPi PRO XL Glass Air Fryer Moss Green AS090UKGN

Price: £179.85
Rating: 4.5/5
Reviews: 59
Age: 4mo ago

Salter Crisp & Go Portable Air Fryer - Interchangeable 360 Viewing 4L Batch Cooking & 1.5 L On-The-Go Containers Dishwasher Safe PFAS-Free Trays 4 Presets Space Saving Design Up To 200C 1500W

Price: £72.94
Rating: 4.3/5
Reviews: 10
Age: 4mo ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

16%

Ninja34%
NutriChef30%
Oyajia6%
Olsen & Smith6%
Schallen5%
AIRMSEN3%
Open — no brand owns it (12 brands, 16%)

Glass Air Fryer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume174KCVR0.6%Products29Brands18Top 5 Brands81%OOS Rate20.2%Rating4.3★Reviews691Avg BSR#138

Top Glass Air Fryer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

glass air fryer95K/yr -22.5%0.7% conv.
glass air fryer non toxic29K/yr -35.2%0.6% conv.
air fryer glass24K/yr -3.2%0.8% conv.
glass airfryer14K/yr -18.9%0.7% conv.
air fryer glass bowl7K/yr -27.2%0.4% conv.
glass airfryer non toxic5K/yr -40.4%1.6% conv.

What reviews say buyers love and hate about Glass Air Fryer

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Frying Quality14%

“This fryer works as described and as expected”

Ease Of Use12%

“easy to operate”

Quality-Overall11%

“Excellent product”

Ease Of Cleaning10%

“Easy to use and wash”

Cooking Experience9%

“Food cooks evenly”

What buyers complain about

52% of reviews

Weight Heavy10%

“Heavier than expected”

Durability9%

“Breaks”

Size-Overall7%

“the pan is so small you can hardly do much in it”

Quality-Overall7%

“Not good quality”

Heating6%

“This was not heating as it should”

Glass Air Fryer return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

24%

2Heating

15%

3Functionality-Overall

14%

4Weight Heavy

5Advertised Vs Actual Product

Common Glass Air Fryer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Glass Air Fryer 42/100 on Amazon United Kingdom — Skip it. The niche generates £84K/yr across 29 tracked products. 9 of 16 products launched in the last 360 days are still selling. Search demand moved -23.0% over the last 90 days.

Glass Air Fryer buyers on Amazon United Kingdom complain most about Weight Heavy, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 3.4%.