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Girls Lunch Box

Fail

Shoppers spend an estimated $37K a year here, so Girls Lunch Box is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£37K/yr291K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
30%top-5 click share · 36 brands · 71 sellers

Flapen Score

Girls Lunch Box against its category

The dotted line is the Home & Garden average. Past it, Girls Lunch Box is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Lunch Box 291K times last year and spent an estimated £37K. The top 5 brands take 44% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
1.5%
Market size, estimated
£37Ka year
Peak month
August4.9× the quietest month
Top search term
girls lunch bag122K searches a year

02 · Price

A sale here is worth £8.26.

Listings sell for £8.26 on average, from £3.38 to £16.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.26 that is £0 to £826 a year per listing.

Average price
£8.26under the $15 to $100 sweet spot
Price range
£3.38–£16.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£826
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #156 within Food Storage. It carries 510 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
8.1%
Average rank
#156in Food Storage
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
510per listing
Listings tracked
55

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Girls Lunch Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

36 falling

Sellers

71

Est. top-5 brand share

44%

Top 20: 85%

Est. top-5 click share

30%

Top 20: 65%

Open market

51%

  • Binoster18%
  • Polar Gear7%
  • hombrima7%
  • Sass & Belle6%
  • Runmeihe6%
  • Komergave5%

Demand

Girls Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.9×

Search terms

Top Girls Lunch Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • girls lunch bag122K/yr
  • lunch bag girls38K/yr
  • toddler lunch bag24K/yr
  • baby lunch bag14K/yr
  • lunch bag for girls15K/yr
  • kids cool bag lunch box6K/yr
  • girls packed lunch bags16K/yr
  • girls lunch box bag11K/yr
  • lunch bag kids girls10K/yr
  • kids cool bag4K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Lunch Box

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Rubbish quality - broke after 1 day”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Girls Lunch Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data