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Girls Lunch Box

Fail

Shoppers spend only $37K a year here, so Girls Lunch Box is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£37K/yr291K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
30%top-5 click share · 36 brands · 71 sellers

Flapen Score

Girls Lunch Box against its category

The dotted line is the Home & Garden average. Past it, Girls Lunch Box is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Lunch Box 291K times last year and spent an estimated £37K. The top 5 brands take 44% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
1.5%
Market size, estimated
£37Ka year
Peak month
August4.9× the quietest month
Top search term
girls lunch bag122K searches a year

02 · Price

A sale here is worth £8.26.

Listings sell for £8.26 on average, from £3.38 to £16.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.26 that is £0 to £826 a year per listing.

Average price
£8.26under the $15 to $100 sweet spot
Price range
£3.38–£16.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£826
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #156 within Food Storage. It carries 510 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
8.1%
Average rank
#156in Food Storage
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
510per listing
Listings tracked
55

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Girls Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

36 falling

Sellers

71

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

30%

Top 20: 65%

Open market

51%

  • Binoster18%
  • Polar Gear7%
  • hombrima7%
  • Sass & Belle6%
  • Runmeihe6%
  • Komergave5%

Demand

Girls Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.9×

Search terms

Top Girls Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls lunch bag122K/yr
  • lunch bag girls38K/yr
  • toddler lunch bag24K/yr
  • baby lunch bag14K/yr
  • lunch bag for girls15K/yr
  • kids cool bag lunch box6K/yr
  • girls packed lunch bags16K/yr
  • girls lunch box bag11K/yr
  • lunch bag kids girls10K/yr
  • kids cool bag4K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Lunch Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.17

Rubbish quality - broke after 1 day

Not good quality

Cheap rubbish

Durability22%−0.15

Doesn't last

ripped really easily

Falling Apart

Size-Overall19%+1.81

Very large lunch bag

Quite large

Too small

Value For Money5%+0.94

The price is a little expensive

not worth the price

At the time of reviewing this product was priced at £13.99

Stitch/Finish/Polish5%−0.04

the inside lining is already coming away from the seams

Very poor quality stitching poor came undone would not buy again

Handle stitching was coming away from the bag after 2/3 uses

Love

Size-Overall28%+1.81

Decent size

this fits everything I need to

Really good size bag

Quality-Overall14%−0.17

Excellent quality

well made

Good quality, good capacity for size

Value For Money13%+0.94

Good value

good value for money

Good value for money

Storage Capacity7%+0.57

Loads of room

Holds everything I need

plenty of space

Durability4%−0.15

Durable

Its a durable product

Seems to be lasting well

Return

0.8% Return rate 70% Fixable by listing

Size-Overall59%▇▇██▇█

Very large lunch bag

Quite large

Too small

Quality-Overall12%▆█▆▇▆▄

Rubbish quality - broke after 1 day

Not good quality

Cheap rubbish

Material Quality4%▃█▄▄▆▅

material is fading already

poor quality material

The material is poor

Color4%▅▆█▄▁▆
Stitch/Finish/Polish4%█▂▅▄▂▆

the inside lining is already coming away from the seams

Very poor quality stitching poor came undone would not buy again

Handle stitching was coming away from the bag after 2/3 uses

FAQ

Common Girls Lunch Box questions

Answered from the same tracked data.