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Gift Wrapping Accessories

Fail

Prices span $2.09–$11.22, mostly outside the sweet spot, so Gift Wrapping Accessories is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£19K/yr96K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
53%top-5 click share · 14 brands · 19 sellers

Flapen Score

Gift Wrapping Accessories against its category

The dotted line is the Home & Garden average. Past it, Gift Wrapping Accessories is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Wrapping Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gift Wrapping Accessories 96K times last year and spent an estimated £19K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
3.8%
Market size, estimated
£19Ka year
Peak month
December87.4× the quietest month
Top search term
gift wrapping accessories41K searches a year

02 · Price

A sale here is worth £5.09.

Listings sell for £5.09 on average, from £2.09 to £11.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £5.09 that is £0 to £509 a year per listing.

Average price
£5.09under the $15 to $100 sweet spot
Price range
£2.09–£11.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£509
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #109 within Sewing. It carries 289 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
25.1%
Average rank
#109in Sewing
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
289per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gift Wrapping Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£741£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

19

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

37%

  • ONLYQIQIU15%
  • Deva Designs13%
  • Vitalizart10%
  • Nzexlyva9%
  • YKKYK8%
  • Marsrock7%

Demand

Gift Wrapping Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 87.4×

Search terms

Top Gift Wrapping Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gift wrapping accessories41K/yr
  • present wrapping accessories7K/yr
  • christmas wrapping accessories40K/yr
  • christmas gift wrapping accessories8K/yr

Reviews and returns

What reviews say buyers love and hate about Gift Wrapping Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money14%−0.07

not worth the money at all

it's poor value

Not worth the money

Quality-Overall14%−0.09

on the worse quality side. ie worse than the curling ribbons they sell in poundland

Really cheap quality, feels and looks plasticky

Definately wouldnt have irdered poor quality

Size-Overall14%−0.06

Short roll

Tiny

tiny roll arrived

Durability14%−0.12

Very poor product - broke within minutes

Dont last a long time

doesnt last long at all

Color8%+1.46

- not very brightly coloured and easily breakable

the pearl colour is not visible

Love

Color20%+1.46

Good colour

Pretty colours as advertised

the colours are great

Quality-Overall16%−0.09

Good quality

Brilliant product

Gorgeous exactly as described love the quality

Advertised Vs Actual Product11%+0.59

Did the job

Product as described

pretty as listed

Ease Of Use10%+0.76

Easy to use

Useful

Useful product

Value For Money8%−0.07

Not too expensive either

value for the money

Great price good product

Return

0.6% Return rate 65% Fixable by listing

Size-Overall32%▄▆▇█▆▄

Short roll

Tiny

tiny roll arrived

Color24%▆▄▃▄▅█

- not very brightly coloured and easily breakable

the pearl colour is not visible

Quality-Overall15%▅▆▃▆▂█

on the worse quality side. ie worse than the curling ribbons they sell in poundland

Really cheap quality, feels and looks plasticky

Definately wouldnt have irdered poor quality

Adhesion/Stickiness5%▁▄▁▅█▁

is that the envelopes I had this Xmas were not sticky enough

Thin5%█▁▃▁▂▁

FAQ

Common Gift Wrapping Accessories questions

Answered from the same tracked data.