gift wrapping accessories
Skip itPrices mostly outside the sweet spot ($2.09–$11.22) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great289.07avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.09avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 96K searches
Price range
Bad£2.09–£11.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gift wrapping accessories is a £19K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
gift wrapping accessories market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £20K–£25K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 25.1%
- Avg brand age
- 29 months
- Avg seller age
- 234 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
19
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
37%
- ONLYQIQIU15%
- Deva Designs13%
- Vitalizart10%
- Nzexlyva9%
- YKKYK8%
- Marsrock7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 87.4×
Top gift wrapping accessories search terms
- gift wrapping accessories41K/yr
- present wrapping accessories7K/yr
- christmas wrapping accessories40K/yr
- christmas gift wrapping accessories8K/yr
Top gift wrapping accessories products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ONLYQIQIU 12 Rolls Curling Ribbons for Gift Wrapping Crafting 5mm Balloon Ribbon Balloon String for Christmas Wedding Birthday Party Decorations 10m/Roll (Assorted Colors Curling Ribbon)
ONLYQIQIU£4.184.3★620 rev
Double sided glue tape | Permanent transparent adhesive | Designed for effortless gift wrapping | no mess no scissors just roll and stick for clean professional finish
Deva Designs£2.983.9★66 rev
Nzexlyva 30Pcs Mini Champagne Gold Bow Self Adhesive Gold Bows with Sticky Gel Pads Satin Bow for Gift Wrapping Ribbon Bow for Craft DIY Sewing Wedding Birthday Party Crafts Gift Bakery Candy Bags
Nzexlyva£4.874.3★39 rev
Large Pull Bows Wrapping Pull Bow Ribbon 5PCS Silver Bows for Gift Wrapping Ribbon Pull Bows Bows for Gift Wrapping Baskets Wedding Valentines Birthday Gift Christmas (Silver)
YKKYK£4.963.9★31 rev
Marsrock Glue tape 6 Pack Double Sided Dots Glue roller tape Strong adhesion Scrapbook Supplies For Crafts Card making Gift Wrapping and Photo Tape Journaling Scrapbooking accessories 8mm x 8m
Marsrock£8.354.3★1,021 rev
Newest
by launch date
ZYOOO Gift Bows Gold 18 Pcs Self-adhesive Bows Assortment Presents Baskets Bags Decorations for Christmas Xmas Birthday Christmas Graduation Wedding Party
ZYOOO lift£8.3343 rev
Nzexlyva 30Pcs Mini Champagne Gold Bow Self Adhesive Gold Bows with Sticky Gel Pads Satin Bow for Gift Wrapping Ribbon Bow for Craft DIY Sewing Wedding Birthday Party Crafts Gift Bakery Candy Bags
Nzexlyva£4.8739 rev
Double sided glue tape | Permanent transparent adhesive | Designed for effortless gift wrapping | no mess no scissors just roll and stick for clean professional finish
Deva Designs£2.9866 rev
22M Ribbon for Gift Wrapping 20mm Wide Champagne Gold Ribbon Thick Fabric Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Cydaluya£3.38158 rev
Marsrock Glue tape 6 Pack Double Sided Dots Glue roller tape Strong adhesion Scrapbook Supplies For Crafts Card making Gift Wrapping and Photo Tape Journaling Scrapbooking accessories 8mm x 8m
Marsrock£8.351,021 rev
Trending
90-day click momentum
G2PLUS Sage Green Satin Ribbons 10mm Gift Wrap Ribbon for Gift Wrapping Crafting Wedding Christmas Party Deco
G2PLUS£2.524.5★
22M Ribbon for Gift Wrapping 20mm Wide Champagne Gold Ribbon Thick Fabric Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
Cydaluya£3.384.5★
Glick Luxury Bow & Curling Ribbon for Gift Wrapping Arts & Crafts Aqua Bow 7cm x 7cm Aqua Ribbon 10 metres
Glick£2.094.8★
HAKACC 200PCS Colorful Gift Tags with String Small Paper Tags in 10 Assorted Colours for Christmas Wrapping Festive Crafts Scrapbooking Bookmarks Party Decorations and DIY Projects
HAKACC£5.574.6★
ZYOOO Gift Bows Gold 18 Pcs Self-adhesive Bows Assortment Presents Baskets Bags Decorations for Christmas Xmas Birthday Christmas Graduation Wedding Party
ZYOOO lift£8.334.1★
What buyers say about gift wrapping accessories
What buyers praise and complain about, mined from review topics.What buyers love
“Good colour”
“Good quality”
“Did the job”
“Easy to use”
“Not too expensive either”
“Brilliant product, works really well for quick and easy sticking”
“Useful clean”
“A decent weight and thickness”
“Very eco-friendly and can be used to label gifts for any occassion”
“Lovely and stylish”
What buyers complain about
“not worth the money at all”
“on the worse quality side. ie worse than the curling ribbons they sell in poundland”
“Short roll”
“Very poor product - broke within minutes”
“- not very brightly coloured and easily breakable”
“feels and looks plasticky”
“Worked quite well for about 5 mins then quickly became useless”
“The whole reason I shopped for this type of paper was the environmental impact”
“is that the envelopes I had this Xmas were not sticky enough”
Top return reasons
Common questions
- Is gift wrapping accessories profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the gift wrapping accessories niche?
- 14 brands and 19 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in gift wrapping accessories?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.6%.
- When does demand for gift wrapping accessories peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 87.4× the quietest.
- What does it cost to enter the gift wrapping accessories niche?
- Listings span £2.09–£11.22; the average listing price is £5.09 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.