ghost decorations
Worth a lookShows demand growing +125.0% this quarter, but a small market ($2K/yr) keeps it on the watch list.
Growth
Incredible+125.0%90-day search growth — must beat 0% to launch
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great406.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.68avg listing price — sweet spot $15–$100
Price range
Good£4.18–£37.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£2K£2K/yr · 68K searches
According to Flapen's Amazon United Kingdom niche tracking, ghost decorations is a £2K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
ghost decorations market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £37K–£44K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,515
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 56%
- Out of stock
- 37.0%
- Avg brand age
- 25 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
12
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
6%
- Gonggi27%
- JOYIN26%
- Somerway12%
- Generic10%
- Riceel10%
- POBEC9%
- Open — no brand owns it (1 brand, 6%)
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — +125.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 207.6×
Top ghost decorations search terms
- ghost decorations14K/yr
- halloween ghost10K/yr
- hanging ghost decoration7K/yr
- halloween ceiling decorations8K/yr
- halloween ghosts4K/yr
- hanging ghost4K/yr
- ghost halloween decorations4K/yr
- hanging ghosts7K/yr
- halloween decorations ghost4K/yr
- hanging halloween decorations outdoor7K/yr
Top ghost decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Swinging Ghost Hanging Decorations Outdoor Light Up Large Spooky Tree Decor Kit with String Lights Scary Halloween Party Decoration for Outside Garden Yard Lawn Home
Gonggi£20.971.0★1 rev
JOYIN 3 Pack Halloween Party Decoration 27.5 Hanging Ghosts Cute Flying Ghost for Front Yard Patio Lawn Garden Party Décor and Holiday Decorations
JOYIN£8.814.4★3,421 rev
Halloween Ghost Decorations 3 FT Hanging Swing Ghost with LED Lighted
Somerway£13.375.0★2 rev
Halloween Decor Scary Hanging Lighted Ghost Halloween Light Up Ghost DIY Any Shape Ornaments Spooky Outdoor Ghosts Lights Glowing for Halloweens Tree Decorations
Riceel£4.185.0★4 rev
Halloween Decorations Halloween Decorations Outdoor Decor Hanging Lighted Glowing Ghost Scary Ghosts Decor for Yard Tree Lawn Garden Party 2PACK
POBEC£8.594.3★28 rev
Newest
by launch date
Light Up Ghost Decor 3 Pack Halloween Yard Lights
Generic£37.150 rev
Halloween Decorations Outdoor - 5 FT Large Hanging Swing Ghost Halloween Decor with String Lights Spooky Cute Ghosts Decorations for Front Porch Yard Tree
Generic£8.240 rev
Halloween Ghost Decorations 3 FT Hanging Swing Ghost with LED Lighted
Somerway£13.372 rev
Halloween Swinging Ghost Hanging Decorations Outdoor Light Up Large Spooky Tree Decor Kit with String Lights Scary Halloween Party Decoration for Outside Garden Yard Lawn Home
Gonggi£20.971 rev
Zodight Ghosts of Halloween String Lights 3M 10LED Hanging Ghosts 8 Modes Fairy Light with Remote Control Battery Operated Decoration Indoor Outdoor for Halloween Decoration
Zodight£11.6640 rev
Trending
90-day click momentumHalloween Ghost Decorations 3 FT Hanging Swing Ghost with LED Lighted
Somerway£13.375.0★
Light Up Ghost Decor 3 Pack Halloween Yard Lights
Generic£37.150.0★
Halloween Decorations Outdoor - 5 FT Large Hanging Swing Ghost Halloween Decor with String Lights Spooky Cute Ghosts Decorations for Front Porch Yard Tree
Generic£8.240.0★
Halloween Swinging Ghost Hanging Decorations Outdoor Light Up Large Spooky Tree Decor Kit with String Lights Scary Halloween Party Decoration for Outside Garden Yard Lawn Home
Gonggi£20.971.0★
Halloween Decor Scary Hanging Lighted Ghost Halloween Light Up Ghost DIY Any Shape Ornaments Spooky Outdoor Ghosts Lights Glowing for Halloweens Tree Decorations
Riceel£4.185.0★
What buyers say about ghost decorations
What buyers praise and complain about, mined from review topics.What buyers love
“it was a really good product”
“Easy to hang up”
“Brilliant effect and great value”
“Good quality materials”
“has the added bonus that it folds flat which is great for storing save space”
Top return reasons
Common questions
- Is ghost decorations profitable to sell on Amazon United Kingdom?
- The niche generates £2K/yr across 9 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +125.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ghost decorations niche?
- 7 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 84% of demand.
- When does demand for ghost decorations peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 207.6× the quietest.
- What does it cost to enter the ghost decorations niche?
- Listings span £4.18–£37.15; the average listing price is £14.68 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.