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Ghost Decorations

Maybe

Search demand grew +125.0% this quarter. But shoppers spend only $2K a year here, so Ghost Decorations is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£2K/yr68K searches / yr
90-day growth
+125.0%search demand this quarter
Competition
78%top-5 click share · 7 brands · 12 sellers

Flapen Score

Ghost Decorations against its category

The dotted line is the Home & Garden average. Past it, Ghost Decorations is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghost Decorations 68K times last year and spent an estimated £2K. The top 5 brands take 84% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +125.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+125.0%
Conversion, latest week
0.2%
Market size, estimated
£2Ka year
Top search term
ghost decorations14K searches a year

02 · Price

A sale here is worth £14.68.

Listings sell for £14.68 on average, from £4.18 to £37.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.68 that is £0 to £1K a year per listing.

Average price
£14.68under the $15 to $100 sweet spot
Price range
£4.18–£37.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 37.0% of listings are out of stock. The average listing ranks #1,515 within Seasonal Décor. It carries 406 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
67%
Out of stock, average day
37.0%
Average rank
#1,515in Seasonal Décor
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
406per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Ghost Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£228£456£684£9121101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

12

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

6%

  • Gonggi27%
  • JOYIN26%
  • Somerway12%
  • Generic10%
  • Riceel10%
  • POBEC9%
  • Open — no brand owns it (1 brand, 6%)

Demand

Ghost Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25NovDecJanJunJulAugSepOctNovDecJanMayJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 145.7× · 9 of 12 months tracked

Search terms

Top Ghost Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghost decorations14K/yr
  • halloween ghost10K/yr
  • hanging ghost decoration7K/yr
  • halloween ceiling decorations8K/yr
  • halloween ghosts4K/yr
  • hanging ghost4K/yr
  • ghost halloween decorations4K/yr
  • hanging ghosts7K/yr
  • halloween decorations ghost4K/yr
  • hanging halloween decorations outdoor7K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall50%

it was a really good product

Assembly/Installation13%

Easy to hang up

Value For Money13%

Brilliant effect and great value

This way surpassed what I was expecting for the price

Material Quality13%

Good quality materials

Storage Capacity13%

has the added bonus that it folds flat which is great for storing save space

Return

1.2% Return rate 0% Fixable by listing

Functionality-Overall100%▁▁▁▁█▁

FAQ

Common Ghost Decorations questions

Answered from the same tracked data.