Skip to content

George Foreman Grill

Fail

The top 5 brands take 100% of clicks, so George Foreman Grill is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£1.2M/yr517K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
86%top-5 click share · 2 brands · 32 sellers

Flapen Score

George Foreman Grill against its category

The dotted line is the Home & Garden average. Past it, George Foreman Grill is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The George Foreman Grill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for George Foreman Grill 517K times last year and spent an estimated £1.2M. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
5.7%
Market size, estimated
£1.2Ma year
Peak month
December1.5× the quietest month
Top search term
george foreman grill359K searches a year

02 · Price

A sale here is worth £39.05.

Listings sell for £39.05 on average, from £16.54 to £65.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £39.05 that is £78K to £98K a year per listing.

Average price
£39.05inside the $15 to $100 sweet spot
Price range
£16.54–£65.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£78K–£98K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #6 within Small Kitchen Appliances. It carries 7,512 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
19.2%
Average rank
#6in Small Kitchen Appliances
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,512per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top George Foreman Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£116K£231K£347K£463K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • George Foreman87%
  • Russell Hobbs13%

Demand

George Foreman Grill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top George Foreman Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • george foreman grill359K/yr
  • george foreman48K/yr
  • george foreman grill large39K/yr
  • george foreman grill with removable plates10K/yr
  • george foreman grill removable plates12K/yr
  • gorgeous foreman grill9K/yr
  • large george foreman grill6K/yr
  • george forman6K/yr
  • george foreman grill medium11K/yr
  • foreman grill3K/yr

Reviews and returns

What reviews say buyers love and hate about George Foreman Grill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.41

Too small

Not fit for purpose

A bit too big than expected

Heating12%−0.11

Compared to my previous one it too longer to heat up

Not particularly hot

The grill heats up on its own

Ease Of Cleaning11%+1.93

What a nightmare to clean

hard to clean

it's tricky to clean

Quality-Overall7%+0.33

not so good for anything else

Alas this one is much more flimsy and poor quality

Bad quality

Functionality-Overall7%−0.06

Now it has stopped working

Its not working

Doesn't work as a panini press

Love

Ease Of Cleaning20%+1.93

cleans up easily

Easy to wash and use

Ease of cleaning

Quality-Overall12%+0.33

Good quality, easy to assemble and it is not very expensive

Reliable product

Excellent product

Size-Overall12%+0.41

Compact size

Nice size

Handy size

Value For Money11%+0.70

Good value

Great value

Value for Money

Ease Of Use9%+0.91

griddle is very easy to use

Easy to use

boy is it easy to use and more importantly easy to clean and store

Return

2.6% Return rate 62% Fixable by listing

Size-Overall51%█▇█▇▇▇

Too small

Not fit for purpose

A bit too big than expected

Heating11%▆▇▃▇█▇

Compared to my previous one it too longer to heat up

Not particularly hot

The grill heats up on its own

Product Condition6%▅█▅▄▇▅
Functionality-Overall6%▅▅█▇▃▅

Now it has stopped working

Its not working

Doesn't work as a panini press

Quality-Overall3%▃█▅▆▆▅

not so good for anything else

Alas this one is much more flimsy and poor quality

Bad quality

FAQ

Common George Foreman Grill questions

Answered from the same tracked data.