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George Foreman Grill

Fail

The top 5 brands take 100% of clicks, so George Foreman Grill is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£1.2M/yr517K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
86%top-5 click share · 2 brands · 32 sellers

Flapen Score

George Foreman Grill against its category

The dotted line is the Home & Garden average. Past it, George Foreman Grill is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The George Foreman Grill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for George Foreman Grill 517K times last year and spent an estimated £1.2M. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
5.7%
Market size, estimated
£1.2Ma year
Peak month
December1.5× the quietest month
Top search term
george foreman grill359K searches a year

02 · Price

A sale here is worth £39.05.

Listings sell for £39.05 on average, from £16.54 to £65.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £39.05 that is £78K to £98K a year per listing.

Average price
£39.05inside the $15 to $100 sweet spot
Price range
£16.54–£65.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£78K–£98K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #6 within Small Kitchen Appliances. It carries 7,512 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
19.2%
Average rank
#6in Small Kitchen Appliances
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,512per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top George Foreman Grill products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£116K£231K£347K£463K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • George Foreman87%
  • Russell Hobbs13%

Demand

George Foreman Grill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top George Foreman Grill search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • george foreman grill359K/yr
  • george foreman48K/yr
  • george foreman grill large39K/yr
  • george foreman grill with removable plates10K/yr
  • george foreman grill removable plates12K/yr
  • gorgeous foreman grill9K/yr
  • large george foreman grill6K/yr
  • george forman6K/yr
  • george foreman grill medium11K/yr
  • foreman grill3K/yr

Reviews and returns

What reviews say buyers love and hate about George Foreman Grill

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common George Foreman Grill questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data