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George Foreman Grill

brand-locked demand (top 5 brands take 100% of clicks) — George Foreman Grill doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51

Market size 80Growth 20Conversion 64Competition 11Returns 60Price range 95Avg price 95Brand share 0Review moat 23Quality gap 33
This niche Category average · 5,777 niches

Is George Foreman Grill profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, George Foreman Grill is a £1.2M/yr Amazon United Kingdom market (517K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

George Foreman Grill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.9% over the last 90 days and 5.7% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr25K
Search volume / yr-9.9%517K
Conversion rate5.7%
Avg price£39.05

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 32
Top-5 product click share86%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement88%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews7,512

Top George Foreman Grill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

£0£116K£231K£347K£463K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • George Foreman87%
  • Russell Hobbs13%

George Foreman Grill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume517KCVR5.7%Products8Brands2Top 5 Brands100%OOS Rate19.2%Rating4.5★Reviews7,512Avg BSR#6
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Top George Foreman Grill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • george foreman grill359K/yr
  • george foreman48K/yr
  • george foreman grill large39K/yr
  • george foreman grill with removable plates10K/yr
  • george foreman grill removable plates12K/yr
  • gorgeous foreman grill9K/yr
  • large george foreman grill6K/yr
  • george forman6K/yr
  • george foreman grill medium11K/yr
  • foreman grill3K/yr

What reviews say buyers love and hate about George Foreman Grill

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Ease Of Cleaning20%

cleans up easily

Quality-Overall12%

Good quality, easy to assemble and it is not very expensive

Size-Overall12%

Compact size

Value For Money11%

Good value

Ease Of Use9%

griddle is very easy to use

What buyers complain about

67% of reviews
Size-Overall13%

Too small

Heating12%

Compared to my previous one it too longer to heat up

Ease Of Cleaning11%

What a nightmare to clean

Quality-Overall7%

not so good for anything else

Functionality-Overall7%

Now it has stopped working

George Foreman Grill return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Heating
11%
3Product Condition
6%
4Functionality-Overall
6%
5Quality-Overall
3%

Common George Foreman Grill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores George Foreman Grill 43/100 on Amazon United Kingdom — Skip it. The niche generates £1.2M/yr across 8 tracked products. Search demand moved -9.9% over the last 90 days.
Search demand for George Foreman Grill on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.5× the quietest.