Skip to content

George Foreman Bbq

Maybe

Search demand grew +288.9% this quarter. But the top 5 brands take 100% of clicks, so George Foreman Bbq is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£125K/yr40K searches / yr
90-day growth
+288.9%search demand this quarter
Competition
68%top-5 click share · 5 brands · 25 sellers

Flapen Score

George Foreman Bbq against its category

The dotted line is the Home & Garden average. Past it, George Foreman Bbq is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The George Foreman Bbq market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for George Foreman Bbq 40K times last year and spent an estimated £125K. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +288.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+288.9%
Conversion, latest week
3.5%
Market size, estimated
£125Ka year
Peak month
May45.5× the quietest month
Top search term
george foreman bbq28K searches a year

02 · Price

A sale here is worth £87.37.

Listings sell for £87.37 on average, from £9.43 to £144.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £87.37 that is £0 to £9K a year per listing.

Average price
£87.37inside the $15 to $100 sweet spot
Price range
£9.43–£144.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #27 within Barbecue & Outdoor Dining. It carries 847 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
73%
Out of stock, average day
1.8%
Average rank
#27in Barbecue & Outdoor Dining
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
847per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top George Foreman Bbq products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • George Foreman54%
  • Russell Hobbs38%
  • Bonnlo4%
  • Bonna2%
  • COSTWAY2%
  • Open — no brand owns it (0%)

Demand

George Foreman Bbq search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 45.5×

Search terms

Top George Foreman Bbq search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • george foreman bbq28K/yr
  • george foreman barbecue4K/yr
  • george foreman electric bbq5K/yr
  • george foreman electric bbq grill3K/yr

Reviews and returns

What reviews say buyers love and hate about George Foreman Bbq

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation15%+0.69

Impossible to build

Very difficult to assemble

assembly was a little bit fiddly

Instructions/User Manual/Troubleshooting8%−0.03

instructions awful

Clearer instructions

The instructions are not 100% clear in places

Size-Overall7%−0.04

Shortest electric cable Ive ever seen

It is larger than I expected

Its very small

Durability7%−0.07

It only worked a couple of times

First use this year - the handles started to melt and one actually just dropped off

falls apart on the first use. the leveller detached from the body during initial use

Rusts/Corrodes7%−0.06

the trays are starting to rust

Bought several expensive BBQ which when the rust

Rusted

Love

Ease Of Cleaning12%+0.90

Easy to clean

The detachable ash bowl makes emptying excess ash very easy

boy is it easy to use and more importantly easy to clean and store

Ease Of Use12%+1.61

Easy to use

boy is it easy to use and more importantly easy to clean and store

easy enough, with good instructions

Assembly/Installation10%+0.69

Easy set up easy storage

Easy to assemble

easy to put together

Quality-Overall9%+0.33

Good quality, easy to assemble and it is not very expensive

seems well made

Good quality

Value For Money8%+0.15

Reasonable price

Good value for the money

Great price

Return

0.4% Return rate 32% Fixable by listing

Size-Overall25%▆█▅▃▃▄

Shortest electric cable Ive ever seen

It is larger than I expected

Its very small

Grilling8%▁█▁▄▃▂

Drawstring broke almost immediately so is not fit for purpose protecting the grill

Adequate BBQ and possible the worst instructions next to having none at all

Quality-Overall7%▁▁▁▁█▆

Utterly rubbish

Downside considering the brand

Functionality-Overall7%▁▁▁▁▄█
Mechanism Issues7%▁▁▁▁█▇

FAQ

Common George Foreman Bbq questions

Answered from the same tracked data.