- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £634K/yr629K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 47%top-5 click share · 16 brands · 27 sellers
Flapen Score
Generator against its category
The dotted line is the Home & Garden average. Past it, Generator is stronger. Inside it, weaker.
Market
The Generator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Generator 629K times last year and spent an estimated £634K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £634K a year.
- Searches, last 12 months
- 629K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £634Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- generator237K searches a year
02 · Price
A sale here is worth £210.11.
Listings sell for £210.11 on average, from £48.31 to £403.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £210.11 that is £0 to £21K a year per listing.
- Average price
- £210.11above the $15 to $100 sweet spot
- Price range
- £48.31–£403.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£21K
- Returns
- 3.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #54 within Mowers & Outdoor Power Tools. It carries 357 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 76%
- Out of stock, average day
- 11.5%
- Average rank
- #54in Mowers & Outdoor Power Tools
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 357per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 6 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Generator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AIVOLT 1200W Petrol Inverter Generator 4 Stroke Portable Silent Suitcase Generator for Camping Home Use - True Sine Wave Super Lightweight Ultra Quiet
- Price
- £180.68
- Rating
- 4.4/5
- Reviews
- 334
- Age
- 3y ago

maXpeedingrods 3500W Portable Inverter Generator 4-Stroke Pure Sine Wave Petrol Generator for Camping RV Travel Home or Jobsites
- Price
- £193.60
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 3y ago

maXpeedingrods 3300W Portable Inverter Generator Petrol Silent Pure Sine Wave Generator for Camping RV Travel Home or Jobsites
- Price
- £361.25
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 4y ago

MARBERO Portable Power Station 24 000mAh Solar Generator with AC Plug Socket 120W Peak 88.8Wh Fast Charging Power Bank for Home Backup Outage Emergency Outdoor Adventure Picnic Travel RV
- Price
- £68.95
- Rating
- 3.9/5
- Reviews
- 7,119
- Age
- 1y ago

maXpeedingrods 2300W Portable Inverter Generator 4 Stroke Silent Pure Sine Wave Generator for Camping Caravan Motorhome
- Price
- £251.66
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 3y ago
Trending
90-day click momentum
Efurden 3300W Petrol Inverter Generator Portable Open Frame Generator Gas Powered for Emergency Home Backup Camping RV Travel or Jobsites with ECO Mode
- Price
- £220.73
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 1mo ago

POLLOR Petrol Generator 1100W Max Portable 4-Stroke 900W Power 230V Camping & Home Backup Generator 5L Fuel Tank Recoil Start
- Price
- £99.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

3500W Petrol Inverter Generator 230V 4-Stroke Pure Sine Wave for Camping
- Price
- £164.78
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 3mo ago

3500W 4-Stroke Petrol Inverter Generator 230V Pure Sine Wave Portable Power for Camping RVs Home Backup & Jobsites
- Price
- £163.04
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 3mo ago

Hyundai 2.0kW Petrol Inverter Generator 1.8kW Continuous Power Pure Sine Wave 62dBA Noise Portable Power for Camping and Caravans
- Price
- £268.50
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4mo ago
Newest
by launch date
Efurden 3300W Petrol Inverter Generator Portable Open Frame Generator Gas Powered for Emergency Home Backup Camping RV Travel or Jobsites with ECO Mode
- Price
- £220.73
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 1mo ago

POLLOR Petrol Generator 1100W Max Portable 4-Stroke 900W Power 230V Camping & Home Backup Generator 5L Fuel Tank Recoil Start
- Price
- £99.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

3500W Petrol Inverter Generator 230V 4-Stroke Pure Sine Wave for Camping
- Price
- £164.78
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 3mo ago

3500W 4-Stroke Petrol Inverter Generator 230V Pure Sine Wave Portable Power for Camping RVs Home Backup & Jobsites
- Price
- £163.04
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 3mo ago

Hyundai 3.3kW / 3300W Petrol Open Frame Inverter Generator Recoil Start 3.0kW Continuous 7.5L Long-Run Tank Pure Sine Wave
- Price
- £247.58
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
27
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
47%
Top 20: 83%
Open market
23%
- maXpeedingrods27%
- AIVOLT22%
- POLLOR10%
- Aceup Energy7%
- HYUNDAI5%
- powkey4%
Demand
Generator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Search terms
Top Generator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- generator237K/yr
- petrol generator72K/yr
- generator for camping28K/yr
- generator for home64K/yr
- inverter generator32K/yr
- camping generator17K/yr
- silent generator26K/yr
- diesel generator31K/yr
- petrol generator 240v silent17K/yr
- generators18K/yr
Reviews and returns
What reviews say buyers love and hate about Generator
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wont hold charge
it doesnt charge
then unable to recharge
is quite noisy
It is a bit loud
Very Loud
Disappointing performance
doesn't work
Not working right
Disappointing performance
Poor Quality
feels cheaply made
Broke after 12 months
broke after 2 days
Failed after 7 months
Love
Excellent product
The build quality is outstanding
The build quality is solid
Worth buying
Good value
Excellent value for money
It charges very well
The charging speed is very good
charges quite quickly
Very good portable power
its impressively portable
Portable
Easy to Use
easy to operate
Easy to handle
Return
3.5% Return rate 9% Fixable by listing
Wont hold charge
it doesnt charge
then unable to recharge
Disappointing performance
doesn't work
Not working right
3pin socket poor
The sockets didn't work
Unreliable plug socket sometimes works/sometimes doesnt
Larger than previous models in size
Its small
Nice unit, quite small capacity though
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Generator questions
Answered from the same tracked data.









