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Generator

Fail

Buyers convert on only 0.5% of searches, so Generator is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£634K/yr629K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
47%top-5 click share · 16 brands · 27 sellers

Flapen Score

Generator against its category

The dotted line is the Home & Garden average. Past it, Generator is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Generator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Generator 629K times last year and spent an estimated £634K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £634K a year.

Searches, last 12 months
629K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
0.5%
Market size, estimated
£634Ka year
Peak month
February1.7× the quietest month
Top search term
generator237K searches a year

02 · Price

A sale here is worth £210.11.

Listings sell for £210.11 on average, from £48.31 to £403.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £210.11 that is £0 to £21K a year per listing.

Average price
£210.11above the $15 to $100 sweet spot
Price range
£48.31–£403.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£21K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #54 within Mowers & Outdoor Power Tools. It carries 357 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
76%
Out of stock, average day
11.5%
Average rank
#54in Mowers & Outdoor Power Tools
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
33

04 · Newcomers

6 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Generator products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£63K£95K£127K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

27

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 83%

Open market

23%

  • maXpeedingrods27%
  • AIVOLT22%
  • POLLOR10%
  • Aceup Energy7%
  • HYUNDAI5%
  • powkey4%

Demand

Generator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Generator search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • generator237K/yr
  • petrol generator72K/yr
  • generator for camping28K/yr
  • generator for home64K/yr
  • inverter generator32K/yr
  • camping generator17K/yr
  • silent generator26K/yr
  • diesel generator31K/yr
  • petrol generator 240v silent17K/yr
  • generators18K/yr

Reviews and returns

What reviews say buyers love and hate about Generator

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Charging”
3.5%of orders come back
“Wont hold charge”
A buyer, on “Charging”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Generator questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data