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Generator

Fail

Buyers convert on only 0.5% of searches, so Generator is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£634K/yr629K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
47%top-5 click share · 16 brands · 27 sellers

Flapen Score

Generator against its category

The dotted line is the Home & Garden average. Past it, Generator is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Generator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Generator 629K times last year and spent an estimated £634K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £634K a year.

Searches, last 12 months
629K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
0.5%
Market size, estimated
£634Ka year
Peak month
February1.7× the quietest month
Top search term
generator237K searches a year

02 · Price

A sale here is worth £210.11.

Listings sell for £210.11 on average, from £48.31 to £403.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £210.11 that is £0 to £21K a year per listing.

Average price
£210.11above the $15 to $100 sweet spot
Price range
£48.31–£403.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£21K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #54 within Mowers & Outdoor Power Tools. It carries 357 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
76%
Out of stock, average day
11.5%
Average rank
#54in Mowers & Outdoor Power Tools
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
33

04 · Newcomers

Amazon counts 6 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Generator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£63K£95K£127K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

27

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 83%

Open market

23%

  • maXpeedingrods27%
  • AIVOLT22%
  • POLLOR10%
  • Aceup Energy7%
  • HYUNDAI5%
  • powkey4%

Demand

Generator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Search terms

Top Generator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • generator237K/yr
  • petrol generator72K/yr
  • generator for camping28K/yr
  • generator for home64K/yr
  • inverter generator32K/yr
  • camping generator17K/yr
  • silent generator26K/yr
  • diesel generator31K/yr
  • petrol generator 240v silent17K/yr
  • generators18K/yr

Reviews and returns

What reviews say buyers love and hate about Generator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging21%−0.45

Wont hold charge

it doesnt charge

then unable to recharge

Noise Level8%+0.38

is quite noisy

It is a bit loud

Very Loud

Functionality-Overall6%−0.15

Disappointing performance

doesn't work

Not working right

Quality-Overall6%+0.80

Disappointing performance

Poor Quality

feels cheaply made

Durability6%−0.13

Broke after 12 months

broke after 2 days

Failed after 7 months

Love

Quality-Overall15%+0.80

Excellent product

The build quality is outstanding

The build quality is solid

Value For Money13%+0.87

Worth buying

Good value

Excellent value for money

Charging11%−0.45

It charges very well

The charging speed is very good

charges quite quickly

Portability6%+0.41

Very good portable power

its impressively portable

Portable

Ease Of Use6%+0.57

Easy to Use

easy to operate

Easy to handle

Return

3.5% Return rate 9% Fixable by listing

Charging35%▅▆▆██▆

Wont hold charge

it doesnt charge

then unable to recharge

Functionality-Overall14%▇▆█▅▆▇

Disappointing performance

doesn't work

Not working right

Socket/Port/Plug7%▅▃▃▂▅█

3pin socket poor

The sockets didn't work

Unreliable plug socket sometimes works/sometimes doesnt

Defective Material/Parts6%▇▆█▄▆▇
Size-Overall5%▄▄█▃▃▃

Larger than previous models in size

Its small

Nice unit, quite small capacity though

FAQ

Common Generator questions

Answered from the same tracked data.