Generator
weak search conversion (0.5%) — Generator doesn't clear our bar today.
Flapen Score
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Is Generator profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Generator is a £634K/yr Amazon United Kingdom market (629K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 47/100.
Generator: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.9% over the last 90 days and 0.5% of searches end in a purchase.
£634K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 33 products
Top Generator products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AIVOLT 1200W Petrol Inverter Generator 4 Stroke Portable Silent Suitcase Generator for Camping Home Use - True Sine Wave Super Lightweight Ultra Quiet
- Price
- £180.68
- Rating
- 4.4/5
- Reviews
- 334
- Age
- 3y ago
maXpeedingrods 3500W Portable Inverter Generator 4-Stroke Pure Sine Wave Petrol Generator for Camping RV Travel Home or Jobsites
- Price
- £193.60
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 3y ago
maXpeedingrods 3300W Portable Inverter Generator Petrol Silent Pure Sine Wave Generator for Camping RV Travel Home or Jobsites
- Price
- £361.25
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 4y ago
MARBERO Portable Power Station 24 000mAh Solar Generator with AC Plug Socket 120W Peak 88.8Wh Fast Charging Power Bank for Home Backup Outage Emergency Outdoor Adventure Picnic Travel RV
- Price
- £68.95
- Rating
- 3.9/5
- Reviews
- 7,119
- Age
- 1y ago
maXpeedingrods 2300W Portable Inverter Generator 4 Stroke Silent Pure Sine Wave Generator for Camping Caravan Motorhome
- Price
- £251.66
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 3y ago
Trending
90-day click momentum
Efurden 3300W Petrol Inverter Generator Portable Open Frame Generator Gas Powered for Emergency Home Backup Camping RV Travel or Jobsites with ECO Mode
- Price
- £220.73
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 1mo ago
POLLOR Petrol Generator 1100W Max Portable 4-Stroke 900W Power 230V Camping & Home Backup Generator 5L Fuel Tank Recoil Start
- Price
- £99.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
3500W Petrol Inverter Generator 230V 4-Stroke Pure Sine Wave for Camping
- Price
- £164.78
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 3mo ago
3500W 4-Stroke Petrol Inverter Generator 230V Pure Sine Wave Portable Power for Camping RVs Home Backup & Jobsites
- Price
- £163.04
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 3mo ago
Hyundai 2.0kW Petrol Inverter Generator 1.8kW Continuous Power Pure Sine Wave 62dBA Noise Portable Power for Camping and Caravans
- Price
- £268.50
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4mo ago
Newest
by launch dateEfurden 3300W Petrol Inverter Generator Portable Open Frame Generator Gas Powered for Emergency Home Backup Camping RV Travel or Jobsites with ECO Mode
- Price
- £220.73
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 1mo ago
POLLOR Petrol Generator 1100W Max Portable 4-Stroke 900W Power 230V Camping & Home Backup Generator 5L Fuel Tank Recoil Start
- Price
- £99.03
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
3500W Petrol Inverter Generator 230V 4-Stroke Pure Sine Wave for Camping
- Price
- £164.78
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 3mo ago
3500W 4-Stroke Petrol Inverter Generator 230V Pure Sine Wave Portable Power for Camping RVs Home Backup & Jobsites
- Price
- £163.04
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 3mo ago
Hyundai 3.3kW / 3300W Petrol Open Frame Inverter Generator Recoil Start 3.0kW Continuous 7.5L Long-Run Tank Pure Sine Wave
- Price
- £247.58
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
27
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
47%
Top 20: 83%
Open market
23%
- maXpeedingrods27%
- AIVOLT22%
- POLLOR10%
- Aceup Energy7%
- HYUNDAI5%
- powkey4%
Generator demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Top Generator search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- generator237K/yr
- petrol generator72K/yr
- generator for camping28K/yr
- generator for home64K/yr
- inverter generator32K/yr
- camping generator17K/yr
- silent generator26K/yr
- diesel generator31K/yr
- petrol generator 240v silent17K/yr
- generators18K/yr
What reviews say buyers love and hate about Generator
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Excellent product”
“Worth buying”
“It charges very well”
“Very good portable power”
“Easy to Use”
What buyers complain about
66% of reviews“Wont hold charge”
“is quite noisy”
“Disappointing performance”
“Disappointing performance”
“Broke after 12 months”
Generator return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Generator questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
