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Gender Reveal Decoration

Maybe

The top 5 brands take only 38% of clicks. But products sell for $8.73 on average, outside the sweet spot, so Gender Reveal Decoration is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£172K/yr771K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
25%top-5 click share · 57 brands · 80 sellers

Flapen Score

Gender Reveal Decoration against its category

The dotted line is the Home & Garden average. Past it, Gender Reveal Decoration is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gender Reveal Decoration market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gender Reveal Decoration 771K times last year and spent an estimated £172K. The top 5 brands take 38% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
771K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
2.5%
Market size, estimated
£172Ka year
Peak month
August1.6× the quietest month
Top search term
gender reveal decoration308K searches a year

02 · Price

A sale here is worth £8.73.

Listings sell for £8.73 on average, from £2.29 to £22.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £8.73 that is £873 to £2K a year per listing.

Average price
£8.73under the $15 to $100 sweet spot
Price range
£2.29–£22.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£873–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,073 within Party Supplies. It carries 892 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#1,073in Party Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
892per listing
Listings tracked
78

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Gender Reveal Decoration products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 rising

Sellers

80

Top-5 brand share

38%

Top 20: 74%

Top-5 click share

25%

Top 20: 61%

Open market

58%

  • QIFU15%
  • RISEMART7%
  • Sroeeshee5%
  • PRIMEPURE5%
  • FRIUSATE5%
  • IRYNA4%

Demand

Gender Reveal Decoration search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Gender Reveal Decoration search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gender reveal decoration308K/yr
  • gender reveal220K/yr
  • gender reveal ideas98K/yr
  • baby gender reveal decorations37K/yr
  • gender reveal decorations31K/yr
  • baby gender reveal16K/yr
  • boy or girl gender reveal12K/yr
  • baby reveal13K/yr
  • baby reveal decorations11K/yr
  • gender reveal table decorations8K/yr

Reviews and returns

What reviews say buyers love and hate about Gender Reveal Decoration

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product17%−0.08

Not as described

Incorrect description

Misleading description

Ease Of Use11%

couldnt use it at all

Very hard to pop:

It was hard to tie the balloon

Inflation/Deflation8%−0.03

The balloon was physically impossible to tie up, therefore unusable

The big Balloon isn't easy to blow up

good thing its two ballons in a pack as one already had a hole in it so couldnt inflate

Value For Money8%+0.22

Not cheap either

Not worth the money

It wasn't worth the money

Size-Overall8%−0.04

too big as well

The plates are very small like sude plates

The plates were small

Love

Quality-Overall29%+3.08

Arrived of time, good quality

Good Quality and easy to set up

Fabulous product

Value For Money19%+0.22

Good price

good value for money

Great value

Advertised Vs Actual Product11%−0.08

True to the word

exactly as advertised

As described

Ease Of Use8%

Simple to use

easy to fill

Easy to pop

Color8%+0.42

bright colours

Colourful

The two colours are in really nice shades of pink

Return

1.1% Return rate 42% Fixable by listing

Color22%▇▆▄█▇▄
Quality-Overall18%▄█▇▅██

Looks cheap and tacky

Poor quality

Value For Money10%▄▁█▃▄▆

Not cheap either

Not worth the money

It wasn't worth the money

Size-Overall9%▁█▂▁▄▂

too big as well

The plates are very small like sude plates

The plates were small

Functionality-Overall8%▅▁▁▆▄█

FAQ

Common Gender Reveal Decoration questions

Answered from the same tracked data.