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Gender Reveal Cannon

Maybe

Prices already span $6.10–$41.28, with room to position. But shoppers spend only $59K a year here, so Gender Reveal Cannon is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£59K/yr158K searches / yr
90-day growth
+22.5%search demand this quarter
Competition
46%top-5 click share · 14 brands · 18 sellers

Flapen Score

Gender Reveal Cannon against its category

The dotted line is the Home & Garden average. Past it, Gender Reveal Cannon is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gender Reveal Cannon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gender Reveal Cannon 158K times last year and spent an estimated £59K. The top 5 brands take 78% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+22.5%
Conversion, latest week
2.9%
Market size, estimated
£59Ka year
Peak month
August1.6× the quietest month
Top search term
gender reveal cannon80K searches a year

02 · Price

A sale here is worth £13.08.

Listings sell for £13.08 on average, from £6.10 to £41.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.08 that is £0 to £1K a year per listing.

Average price
£13.08under the $15 to $100 sweet spot
Price range
£6.10–£41.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1,514 within Party Supplies. It carries 2,973 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
10.9%
Average rank
#1,514in Party Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,973per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Gender Reveal Cannon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

18

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

46%

Top 20: 87%

Open market

18%

  • PRIMEPURE42%
  • RISEMART20%
  • Karjiaja7%
  • VIMEMO6%
  • Soireeparty4%
  • Roontin3%

Demand

Gender Reveal Cannon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Gender Reveal Cannon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gender reveal cannon80K/yr
  • gender reveal smoke cannon16K/yr
  • gender reveal confetti cannon21K/yr
  • gender reveal smoke9K/yr
  • gender reveal confetti8K/yr
  • gender reveal powder cannon4K/yr
  • gender reveal smoke bombs6K/yr
  • powder cannon3K/yr
  • smoke cannon gender reveal4K/yr
  • gender reveal fire extinguisher6K/yr

Reviews and returns

What reviews say buyers love and hate about Gender Reveal Cannon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%+0.60

a bit expensive

Not a good deal

It wasn't worth the money

Ease Of Use15%+1.08

couldnt use it at all

difficult to twist and let off

It was hard to tie the balloon

Color14%+1.07

If you dont want to know what colour is inside

one colour failed

cant even get the colour to show on the pictures

Size-Overall12%−0.08

Small size

its little inside

Small

Functionality-Overall11%−0.15

It does not work

Didnt worked properly

One wouldn't even work

Love

Color19%+1.07

Colour is clear

Great value for money and nice colours

Vibrant colors

Value For Money19%+0.60

Great value for money

great price

worth the money

Ease Of Use17%+1.08

Easy to use

they were simple to activate with no issues

Easy to pop

Quality-Overall16%+0.92

Great Product

the quality of it is amazing too

Really good product

Advertised Vs Actual Product15%+0.58

As described

As it says on the tin

Just what we wanted

Return

2.5% Return rate 64% Fixable by listing

Color43%█▅▆█▆▅

If you dont want to know what colour is inside

one colour failed

cant even get the colour to show on the pictures

Functionality-Overall17%▇▄▄▃█▇

It does not work

Didnt worked properly

One wouldn't even work

Size-Overall15%▁█▁▄▆▂

Small size

its little inside

Small

Defective Material/Parts4%▁▁█▆▁▆
Quality-Overall4%▁▁█▁▂▃

Not good quality

Very poor quality the trigger did not work

Or just poor quality ones being sold

FAQ

Common Gender Reveal Cannon questions

Answered from the same tracked data.