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Gazebo

Pass

Gazebo scores 81 out of 100, a Pass. Shoppers spend $2.4M a year here, search demand grew +250.6% this quarter, and returns run at 1.3% of orders.

Flapen Score
81
81 / 100
Top 1% of 5,777 Home & Garden niches · +30 vs the category median of 51
Market size
£2.4M/yr4.4M searches / yr
90-day growth
+250.6%search demand this quarter
Competition
29%top-5 click share · 30 brands · 49 sellers

Flapen Score

Gazebo against its category

The dotted line is the Home & Garden average. Past it, Gazebo is stronger. Inside it, weaker.

81Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gazebo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gazebo 4.4M times last year and spent an estimated £2.4M. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 81 out of 100, a Pass.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +250.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
4.4M
Growth, 90 days vs prior 90
+250.6%
Conversion, latest week
0.9%
Market size, estimated
£2.4Ma year
Peak month
July7.7× the quietest month
Top search term
gazebo1.9M searches a year

02 · Price

A sale here is worth £59.44.

Listings sell for £59.44 on average, from £15.68 to £139.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £59.44 that is £15K to £30K a year per listing.

Average price
£59.44inside the $15 to $100 sweet spot
Price range
£15.68–£139.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£15K–£30K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #53 within Garden Furniture & Accessories. It carries 1,149 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
51%
Out of stock, average day
8.6%
Average rank
#53in Garden Furniture & Accessories
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,149per listing
Listings tracked
70

04 · Newcomers

Amazon counts 9 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
9Amazon's first-year sales bar
Average brand age
43 months

Products

Top Gazebo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£73K£146K£219K£292K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

49

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

29%

Top 20: 58%

Open market

42%

  • Neo13%
  • VOUNOT13%
  • Outsunny13%
  • Yaheetech8%
  • YITAHOME7%
  • Bonnlo4%

Demand

Gazebo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.7×

Search terms

Top Gazebo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gazebo1.9M/yr
  • pop up gazebo771K/yr
  • gazebo with sides 3m x 3m450K/yr
  • gazebo with sides164K/yr
  • gazebo 2m x 2m137K/yr
  • gazebo pop up 3x3m71K/yr
  • garden gazebo100K/yr
  • pop up gazebo with sides107K/yr
  • gazebos74K/yr
  • small gazebo71K/yr

Reviews and returns

What reviews say buyers love and hate about Gazebo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.05

Flimsy and bad quality

Bad quality

Cheap quality

Durability17%−0.34

Easily broken

Broke after a week

Broke after 1 use

Strength13%−0.08

So flimsy

Not sturdy

Not strong enough

Assembly/Installation6%+1.26

difficult to set up

literally falls apart as your trying to put it together

This is not easy to assemble

Material Quality5%−0.12

Pretty weak material

poor quality material

Material thin

Love

Value For Money18%+1.72

Good Value

Good value for money

Great deal

Quality-Overall16%−0.05

Excellent build quality throughout

Good quality & easy to assemble

Excellent product

Assembly/Installation13%+1.26

Easy to put up

Very easy to assemble

Easy to install

Strength13%−0.08

Frame is sturdy

Well made sturdy construction

Strong and sturdy

Ease Of Use4%+0.60

Easy to use

easy to erect

Very easy to fold and unfold it

Return

1.3% Return rate 34% Fixable by listing

Size-Overall25%▆█▆▇▆▅

has a weird fit

Bigger than expected

Guide ropes are too short

Defective Material/Parts16%▆▅▄▇██
Quality-Overall10%▆▆█▅▆▇

Flimsy and bad quality

Bad quality

Cheap quality

Strength8%█▃▆▆▆▇

So flimsy

Not sturdy

Not strong enough

Durability6%█▂▇▄▅▅

Easily broken

Broke after a week

Broke after 1 use

FAQ

Common Gazebo questions

Answered from the same tracked data.