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Gas Fire Pit

Maybe

Returns run at only 0.7% of orders. But buyers convert on only 0.4% of searches, so Gas Fire Pit is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£69K/yr128K searches / yr
90-day growth
+69.8%search demand this quarter
Competition
33%top-5 click share · 15 brands · 20 sellers

Flapen Score

Gas Fire Pit against its category

The dotted line is the Home & Garden average. Past it, Gas Fire Pit is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gas Fire Pit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gas Fire Pit 128K times last year and spent an estimated £69K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +69.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+69.8%
Conversion, latest week
0.4%
Market size, estimated
£69Ka year
Peak month
April6.1× the quietest month
Top search term
gas fire pit64K searches a year

02 · Price

A sale here is worth £149.88.

Listings sell for £149.88 on average, from £24.13 to £929.47. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £149.88 that is £0 to £15K a year per listing.

Average price
£149.88above the $15 to $100 sweet spot
Price range
£24.13–£929.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£15K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #190 within Outdoor Heaters & Fire Pits. It carries 72 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
27%
Out of stock, average day
16.3%
Average rank
#190in Outdoor Heaters & Fire Pits
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
72per listing
Listings tracked
48

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Gas Fire Pit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

20

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

33%

Top 20: 76%

Open market

14%

  • Outsunny30%
  • REALGLOW17%
  • Aweather15%
  • Fire Mountain11%
  • Callow Retail7%
  • COSTWAY6%
  • Open — no brand owns it (9 brands, 14%)

Demand

Gas Fire Pit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.1×

Search terms

Top Gas Fire Pit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gas fire pit64K/yr
  • gas fire pit table15K/yr
  • gas fire pits for garden10K/yr
  • fire table8K/yr
  • rattan fire pit table6K/yr
  • gas firepit5K/yr
  • outdoor gas fire pit6K/yr
  • fire pit gas4K/yr
  • outdoor fire pit table5K/yr
  • garden table with fire pit4K/yr

Reviews and returns

What reviews say buyers love and hate about Gas Fire Pit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%

Gas Connector doesnt fit a propane bottle

Measurements are wrong only 64 cm high

small

Instructions/User Manual/Troubleshooting12%−0.09

Instructions are a lil odd

No instructions at all included

Now, when you open the box, you will notice a book of instructions - it took me back to my school days when a thick test paper would be slapped in front of you

Advertised Vs Actual Product8%−0.04

False advertising

it looks now looks like the attached pictures

What are the actual dimensions as the photo states different to the description

Durability7%−0.05

Only giving a 4 star review for the fact that clip for the canister broke within a couple uses

Falling apart

1st use within a hour melted the metal gauge

Value For Money6%+1.03

Looks and feels a lot more expensive than it was

Feel it is over priced for the size

Love

Quality-Overall18%−0.06

Very happy with this product - easy to put together, looks great, good quality

quality of table very good

Brilliant quality

Assembly/Installation16%+1.39

Easy to assemble

easy to put together

Easy to set up

Value For Money15%+1.03

Excellent value for money

Very good for the price

well worth the price

Heating10%+0.66

Gives off good heat and look great

Great heat

gives out good heat

Size-Overall6%

Good size

just the right size for my small garden

We are very happy with size

Return

0.7% Return rate 57% Fixable by listing

Size-Overall40%▁▅█▅▅▆

Gas Connector doesnt fit a propane bottle

Measurements are wrong only 64 cm high

small

Defective Material/Parts11%▁▁▄▅█▇
Quality-Overall6%▁▁▁█▃▅

Terrible quality fell apart after a few months

Heating6%▁▁▁▆█▃

dont get a lot of heat from it unless very close

Only downside is you have to be pretty close to feel any heat

Color4%▁█▃▁▄▁

its very dark grey not black

FAQ

Common Gas Fire Pit questions

Answered from the same tracked data.