gas fire pit
Worth a lookShows low returns (0.7%), but weak search conversion (0.4%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Incredible72.02avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Growth
Great+69.8%90-day search growth — must beat 0% to launch
Avg price
Good£149.88avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£69K£69K/yr · 128K searches
Price range
Bad£24.13–£929.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, gas fire pit is a £69K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
gas fire pit market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £37K–£75K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 27%
- Sponsored
- 90%
- Out of stock
- 16.3%
- Avg brand age
- 38 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
20
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
33%
Top 20: 76%
Open market
14%
- Outsunny30%
- REALGLOW17%
- Aweather15%
- Fire Mountain11%
- Callow Retail7%
- COSTWAY6%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +69.8% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 6.1×
Top gas fire pit search terms
- gas fire pit64K/yr
- gas fire pit table15K/yr
- gas fire pits for garden10K/yr
- fire table8K/yr
- rattan fire pit table6K/yr
- gas firepit5K/yr
- outdoor gas fire pit6K/yr
- fire pit gas4K/yr
- outdoor fire pit table5K/yr
- garden table with fire pit4K/yr
Top gas fire pit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fire Mountain Garden Fire Pit - Square Outdoor Gas Fire Pit Table Regulator & Protective Cover Included 76cm Contemporary Grey Slatted Design 13kW
Fire Mountain£83.454.4★94 rev
Aweather Outdoor Rattan Gas Fire Pit Table 12KW Square Design Grey
Aweather£86.094.4★49 rev
Aweather Outdoor Rattan Gas Fire Pit Table 12KW Square Propane Gas Fire Pit Table with Lid & Lava Rock CSA Certification for Garden Patio Deck Poolside
Aweather£84.914.4★49 rev
REALGLOW Rectangular Tabletop Gas Fire Pit 10kW Outdoor Propane Patio Heater with Glass Wind Guard Lava Rocks & Hose Flexible Dual Gas Outlet Design
REALGLOW£76.364.7★20 rev
COSTWAY Outdoor Gas Fire Pit Portable 58 000 BTU Propane Patio Heater with Folding Legs Removable Grill Carrying Bag Lava Rocks and Tank Seat 44cm Diameter BBQ Firepit Bowl for Garden Camping
COSTWAY£81.124.7★21 rev
Newest
by launch dateREALGLOW Rectangular Tabletop Gas Fire Pit 10kW Outdoor Propane Patio Heater with Glass Wind Guard Lava Rocks & Hose Flexible Dual Gas Outlet Design
REALGLOW£76.3620 rev
Modern Stone Gas Fire Pit and Fire Bowl Garden Patio heater with Hose Regulator and Cover (Grey)
Callow Retail£100.36120 rev
Outsunny Rattan Fire Pit Table for Garden 13 KW Smokeless Propane Fire Pit with Lid Square Garden Coffee Table with Patio Heater for Outdoor Patio 58 x 58 x 33 cm Grey
Outsunny£88.386 rev
BALI OUTDOORS Propane Gas Fire Pit Column Black Round Outdoor Fire Pit for Garden and Patio Firepit with Blue Glass Stones
BALI OUTDOORS£40.460 rev
Outsunny Propane Gas Fire Pit Table for Garden 40000 BTU Smokeless Firepit Outdoor Heater with Waterproof Cover Glass Screen Glass Beads and Lid Wood Effect 71 x 71 x 62.5cm Dark Grey
Outsunny£135.8413 rev
Trending
90-day click momentumModern Stone Gas Fire Pit and Fire Bowl Garden Patio heater with Hose Regulator and Cover (Grey)
Callow Retail£100.364.6★
BALI OUTDOORS Propane Gas Fire Pit Column Black Round Outdoor Fire Pit for Garden and Patio Firepit with Blue Glass Stones
BALI OUTDOORS£40.460.0★
REALGLOW Warmpact Rattan Table Gas Fire Pit in Black - 13KW Square Propane Gas Fire Pit w/Removable Glass Wind Guard Lava Rock & Lid Cover - Coffee Table w/Heater for Garden Deck Outdoor Bars
REALGLOW£188.974.6★
Outsunny Square Propane Gas Fire Pit Table 40000 BTU Rattan Smokeless Firepit Patio Heater with Lava Rocks and Lid 71cm x 71cm x 62cm Black
Outsunny£98.084.1★
Outsunny Square Propane Gas Fire Pit Table 40000BTU 71 x 71 x 63cm Black
Outsunny£123.554.3★
What buyers say about gas fire pit
What buyers praise and complain about, mined from review topics.What buyers love
“Very happy with this product - easy to put together, looks great, good quality”
“Easy to assemble”
“Excellent value for money”
“Gives off good heat and look great”
“Good size”
“Better than expected”
“easy to use”
“Great addition to our garden”
“well built, well hubby built it up I just watched”
“easy to clean”
What buyers complain about
“Gas Connector doesnt fit a propane bottle”
“Instructions are a lil odd”
“False advertising”
“Only giving a 4 star review for the fact that clip for the canister broke within a couple uses”
“Looks and feels a lot more expensive than it was”
“Terrible quality fell apart after a few months”
“its starting to rust”
“its very dark grey not black”
“it's not got a BBQ grill”
“dont get a lot of heat from it unless very close”
Top return reasons
Common questions
- Is gas fire pit profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 48 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +69.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the gas fire pit niche?
- 15 brands and 20 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in gas fire pit?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Advertised Vs Actual Product. The return rate is 0.7%.
- When does demand for gas fire pit peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 6.1× the quietest.
- What does it cost to enter the gas fire pit niche?
- Listings span £24.13–£929.47; the average listing price is £149.88 (sweet spot $15–$100). The average incumbent carries 72 reviews — the moat a new listing must climb.