Skip to content

Gas Fire Pit

Gas Fire Pit shows low returns (0.7%), but weak search conversion (0.4%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51

Market size 17Growth 79Conversion 5Competition 82Returns 97Price range 8Avg price 58Brand share 41Review moat 96Quality gap 37
This niche Category average · 5,777 niches

Is Gas Fire Pit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gas Fire Pit is a £69K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.

Gas Fire Pit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +69.8% over the last 90 days and 0.4% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr500
Search volume / yr+69.8%128K
Conversion rate0.4%
Avg price£149.88

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers15 · 20
Top-5 product click share33%
Open market19%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement90%
New entrants (1y)8· 2 succeeded
Avg rating4.5★
Avg reviews72

Top Gas Fire Pit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

20

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

33%

Top 20: 76%

Open market

14%

  • Outsunny30%
  • REALGLOW17%
  • Aweather15%
  • Fire Mountain11%
  • Callow Retail7%
  • COSTWAY6%
  • Open — no brand owns it (9 brands, 14%)

Gas Fire Pit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR0.4%Products48Brands15Top 5 Brands81%OOS Rate16.3%Rating4.5★Reviews72Avg BSR#190
12K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.1×

Top Gas Fire Pit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gas fire pit64K/yr
  • gas fire pit table15K/yr
  • gas fire pits for garden10K/yr
  • fire table8K/yr
  • rattan fire pit table6K/yr
  • gas firepit5K/yr
  • outdoor gas fire pit6K/yr
  • fire pit gas4K/yr
  • outdoor fire pit table5K/yr
  • garden table with fire pit4K/yr

What reviews say buyers love and hate about Gas Fire Pit

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall18%

Very happy with this product - easy to put together, looks great, good quality

Assembly/Installation16%

Easy to assemble

Value For Money15%

Excellent value for money

Heating10%

Gives off good heat and look great

Size-Overall6%

Good size

What buyers complain about

71% of reviews
Size-Overall17%

Gas Connector doesnt fit a propane bottle

Instructions/User Manual/Troubleshooting12%

Instructions are a lil odd

Advertised Vs Actual Product8%

False advertising

Durability7%

Only giving a 4 star review for the fact that clip for the canister broke within a couple uses

Value For Money6%

Looks and feels a lot more expensive than it was

Gas Fire Pit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Defective Material/Parts
11%
3Quality-Overall
6%
4Heating
6%
5Color
4%

Common Gas Fire Pit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gas Fire Pit 53/100 on Amazon United Kingdom — Worth a look. The niche generates £69K/yr across 48 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved +69.8% over the last 90 days.
Search demand for Gas Fire Pit on Amazon United Kingdom peaks in Mar–Apr–May, where the busiest month runs 6.1× the quietest.