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Garland with Lights

Fail

Prices span $6.39–$13.80, mostly outside the sweet spot, so Garland with Lights is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£22K/yr149K searches / yr
90-day growth
-42.5%search demand this quarter
Competition
71%top-5 click share · 9 brands · 12 sellers

Flapen Score

Garland with Lights against its category

The dotted line is the Home & Garden average. Past it, Garland with Lights is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garland with Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garland with Lights 149K times last year and spent an estimated £22K. The top 5 brands take 76% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-42.5%
Conversion, latest week
1.5%
Market size, estimated
£22Ka year
Top search term
garland with lights72K searches a year

02 · Price

A sale here is worth £10.02.

Listings sell for £10.02 on average, from £6.39 to £13.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.02 that is £0 to £1K a year per listing.

Average price
£10.02under the $15 to $100 sweet spot
Price range
£6.39–£13.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.4% of listings are out of stock. The average listing ranks #681 within Artificial Flora. It carries 354 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
36.4%
Average rank
#681in Artificial Flora
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
354per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Garland with Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

12

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

17%

  • N&T NIETING22%
  • CECOMBINE19%
  • MUCHER13%
  • HanYun13%
  • Cekene9%
  • buywin7%
  • Open — no brand owns it (3 brands, 17%)

Demand

Garland with Lights search demand

Weekly searches over the year. Pick a range.

300200Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Garland with Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garland with lights72K/yr
  • xmas garland53K/yr
  • christmas bedroom decor5K/yr
  • christmas decor home9K/yr
  • christmas+decor10K/yr

Reviews and returns

What reviews say buyers love and hate about Garland with Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall36%−0.15

cheap and nasty

Awful quality

Cheaply made

Value For Money14%+1.24

easte of money

over priced in my opinion

Durability14%−0.07

Cheep wont last

stop working after few months

Advertised Vs Actual Product9%−0.05

The item does not match the one advertised on the website

Functionality-Overall9%−0.05

Not working

Only just put up and not working

Love

Quality-Overall23%−0.15

Pretty and good quality

Very pretty great quality

Stunning quality and price

Brightness/Shine/Glow21%+1.69

with the lights it looks great

Great set of lights

They give off a lovely warm glow

Value For Money20%+1.24

are bright look great on the fence good value for money

Great value for the price

Good for the price

Color9%+0.10

Very pretty

I absolutely love the colours on this garland

Ease Of Use8%+0.61

easy to shape around things

Easy to unravel

Return

1.8% Return rate 34% Fixable by listing

Quality-Overall25%▆▅█▃▄▆

cheap and nasty

Awful quality

Cheaply made

Advertised Vs Actual Product13%█▆▅▆▃▁

The item does not match the one advertised on the website

Size-Overall12%▁▁▇▁█▅
Functionality-Overall9%▁▅▃▅█▁

Not working

Only just put up and not working

Defective Material/Parts7%▁▆▂▄▇█

FAQ

Common Garland with Lights questions

Answered from the same tracked data.