Gardening
MaybeReturns run at only 0.6% of orders. But buyers convert on only 1.2% of searches, so Gardening is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £349K/yr2.1M searches / yr
- 90-day growth
- -11.6%search demand this quarter
- Competition
- 34%top-5 click share · 45 brands · 99 sellers
Flapen Score
Gardening against its category
The dotted line is the Home & Garden average. Past it, Gardening is stronger. Inside it, weaker.
Market
The Gardening market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gardening 2.1M times last year and spent an estimated £349K. The top 5 brands take 39% of clicks. Demand peaks in Mar–Jun–Aug. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -11.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £349Ka year
- Peak month
- June2.8× the quietest month
- Top search term
- garden tools718K searches a year
02 · Price
A sale here is worth £13.89.
Listings sell for £13.89 on average, from £0.90 to £36.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £13.89 that is £1K to £3K a year per listing.
- Average price
- £13.89under the $15 to $100 sweet spot
- Price range
- £0.90–£36.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #47 within Garden Tools & Watering Equipment. It carries 2,705 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 85%
- Out of stock, average day
- 4.6%
- Average rank
- #47in Garden Tools & Watering Equipment
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,705per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 7 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Gardening products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LBSTP Gardening Tools Set Garden Hand Tool Gift Kit Gardening Gifts for Women & Men 10 Piece Stainless Steel Heavy Duty Garden Tool Sets Garden Tools Bag for Women & Men Easy Storage
- Price
- £18.89
- Rating
- 4.6/5
- Reviews
- 687
- Age
- 4y ago
Set of 5 Gardening Tools Shovel Fork Rake Hoe Edging Spade
- Price
- £31.82
- Rating
- 4.3/5
- Reviews
- 671
- Age
- 15y ago
Grenebo Heavy Duty Garden Tools Set 9-Piece Stainless Steel Rust-Proof Gardening Kit with Non-Slip Ergonomic Handles & Durable Storage Tote Bag Gardening Gifts for Women Men Plant Tools
- Price
- £20.13
- Rating
- 4.7/5
- Reviews
- 4,125
- Age
- 4y ago
Jeasona Plant Gifts for Women Funny Socks Women 4-7 Gardening Gifts for Women Christmas Birthday Presents for Garden Lovers Gardeners Plant Lovers
- Price
- £6.43
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 9mo ago
Patio Weed Remover Tool with Long Handle Weed Scraper and Weed Wire Brush Set Combo 60 Block Paving Weeding Tool to Remove Weeds and Moss 3 Different Weeder Tools Heads for Garden Patio Driveway
- Price
- £15.69
- Rating
- 4.2/5
- Reviews
- 363
- Age
- 1y ago
Trending
90-day click momentum
7 Pack Garden Tools Set Stainless Steel Gardening Set Heavy-Duty Gardening Kit with Durable Storage Tote Bag Non-Slip Ergonomic Handles Rust Proof Gardening Gifts for Women Men Black-Yellow
- Price
- £16.52
- Rating
- 4.3/5
- Reviews
- 338
- Age
- 7mo ago
Jeasona Plant Gifts for Women Funny Socks Women 4-7 Gardening Gifts for Women Christmas Birthday Presents for Garden Lovers Gardeners Plant Lovers
- Price
- £6.43
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 9mo ago
Spear & Jackson ELEMENTS3PS Elements 3 Piece Gift Set
- Price
- £11.74
- Rating
- 4.7/5
- Reviews
- 1,511
- Age
- 14y ago
SLARMOR Garden Tools Set 10-Piece Heavy Duty Gardening Tools Kit for Women & Men with Stainless Steel Hand Tool Pruning Shears Gloves Bag - Ideal Gardening Gifts for Women & Gardeners
- Price
- £15.45
- Rating
- 4.8/5
- Reviews
- 150
- Age
- 6mo ago
Japanese Decor Garden Shower Curtain Outdoor 3D Picture Shower Curtain for Garden Fence Waterproof & Mould Resistant Design Bath Curtain Sets with 12 Hooks
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 477
- Age
- 4y ago
Newest
by launch dateSLARMOR Garden Tools Set 10-Piece Heavy Duty Gardening Tools Kit for Women & Men with Stainless Steel Hand Tool Pruning Shears Gloves Bag - Ideal Gardening Gifts for Women & Gardeners
- Price
- £15.45
- Rating
- 4.8/5
- Reviews
- 150
- Age
- 6mo ago
7 Pack Garden Tools Set Stainless Steel Gardening Set Heavy-Duty Gardening Kit with Durable Storage Tote Bag Non-Slip Ergonomic Handles Rust Proof Gardening Gifts for Women Men Black-Yellow
- Price
- £16.52
- Rating
- 4.3/5
- Reviews
- 338
- Age
- 7mo ago
Jeasona Plant Gifts for Women Funny Socks Women 4-7 Gardening Gifts for Women Christmas Birthday Presents for Garden Lovers Gardeners Plant Lovers
- Price
- £6.43
- Rating
- 4.7/5
- Reviews
- 103
- Age
- 9mo ago
Jeasona Gardening Gifts for Men Funny Gardeners Hat Baseball Cap for Farmer Garden Lovers Plant Lovers Landscapers Gardening Presents for Christmas Garden Accessories
- Price
- £12.95
- Rating
- 4.7/5
- Reviews
- 1,360
- Age
- 10mo ago
Armo 3 Piece Carbon Steel Garden Fork Trowel Rake Shovel Spade Set Gardening Plant Hand Tool Set
- Price
- £5.87
- Rating
- 3.9/5
- Reviews
- 134
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
99
Top-5 brand share
39%
Top 20: 77%
Top-5 click share
34%
Top 20: 70%
Open market
57%
- LBSTP12%
- Jeasona9%
- HCL8%
- Grenebo5%
- Fixmend5%
- Anwor4%
Demand
Gardening search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jun, Aug · busiest ÷ quietest = 2.8×
Search terms
Top Gardening search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- garden tools718K/yr
- gardening654K/yr
- outdoor and garden279K/yr
- garden stuff30K/yr
- gardening accessories42K/yr
- garden equipment28K/yr
- outdoor accessories18K/yr
- garde27K/yr
- garden gadgets18K/yr
- front garden decor18K/yr
Reviews and returns
What reviews say buyers love and hate about Gardening
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Do not last
Broke easily
broke within a week
Bad quality
Very poor quality control
Rubbish quality
Much smaller
to big
Doesnt fit
Not the bargain they seem
It wasn't the cheapest either
think it should be a bit cheaper
very misleading
FALSE ADVERTISING
False information
Love
Excellent value for money
Affordable price
Excellent Value
Amazing quality
good quality seeds
Good quality tool
As advertised
Better than expected
Exceeded my expectations
A good sturdy box
Nice and sturdy
The bag is really strong
Nice and bright
Glow lovely
Great lighting
Return
0.6% Return rate 45% Fixable by listing
Much smaller
to big
Doesnt fit
Didn't work for me
Stopped working
Didnt work well
Do not last
Broke easily
broke within a week
it has developed a leak
It leaked
Leaking
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gardening questions
Answered from the same tracked data.