Gardening

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

1.2%

Market size, estimated

£349Ka year

Peak month

June2.8× the quietest month

Top search term

garden tools718K searches a year

Listings sell for £13.89 on average, from £0.90 to £36.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £13.89 that is £1K to £3K a year per listing.

Average price

£13.89under the $15 to $100 sweet spot

Price range

£0.90–£36.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #47 within Garden Tools & Watering Equipment. It carries 2,705 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

85%

Out of stock, average day

4.6%

Average rank

#47in Garden Tools & Watering Equipment

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,705per listing

Listings tracked

54

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

34 months